Báo cáo SEO: zalando.es
Được tạo vào 28 tháng 4, 2026 · 36 phát hiện · 15.2s
Các trang web cơ quan, tổ chức ưu tiên khả năng tiếp cận, bảo mật và lập chỉ mục thích hợp — người dân và các bên liên quan cần tiếp cận thông tin liên quan một cách dễ dàng.
Chi tiết điểm số
Điểm trung bình của Chung: 50
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Cải thiện ước tính dựa trên các phát hiện trong báo cáo này
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Chi tiết từng mô-đun
Tất cả phát hiện (36)
Nghiêm trọng (17)
- highcookies
Could not fetch cookies
The operation was aborted due to timeout
Ensure the website is accessible
- highheaders
Missing strict-transport-security
HSTS header is missing. The site may be vulnerable to downgrade attacks.
Add Strict-Transport-Security header with max-age of at least 31536000
- highheaders
HTTP 403 error
Server returned HTTP 403
Fix the server error to return a 200 status
- highssl
SSL certificate not found
Could not retrieve SSL certificate
Ensure the site has a valid SSL certificate installed
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highlayout scan
Could not fetch page
Failed to fetch the page for layout analysis
Ensure the site is accessible
- highsocial checker
Missing og:title
Open Graph title is not set — social shares will use generic text
Add og:title meta tag for compelling social media previews
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highcookies
Module failed
Module timeout
Try scanning again
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highindexing checker
Page set to noindex
The homepage has a noindex directive — it will not appear in search results
Remove the noindex directive from the homepage meta robots tag
Medium (9)
- mediumheaders
Missing content-security-policy
CSP header is missing. The site may be vulnerable to XSS attacks.
Add a Content-Security-Policy header to restrict resource loading
- mediumheaders
Missing x-content-type-options
X-Content-Type-Options is missing. MIME-sniffing attacks are possible.
Add X-Content-Type-Options: nosniff header
- mediumheaders
Missing x-frame-options
X-Frame-Options is missing. The site may be vulnerable to clickjacking.
Add X-Frame-Options: DENY or SAMEORIGIN header
- mediumstructured data
No structured data found
No JSON-LD schemas detected on the page
Add structured data (Organization, WebSite, BreadcrumbList) for rich search results
- mediumrate limits
No rate limiting detected
10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.
Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks
- mediumsocial checker
Missing og:description
Open Graph description is not set
Add og:description for better social sharing previews
- mediumsocial checker
Missing og:image
No social sharing image set — posts will lack visual appeal
Add og:image meta tag (1200x630px recommended)
- mediumsocial checker
Missing Twitter Card
No twitter:card meta tag — Twitter/X will use default preview
Add twitter:card meta tag (e.g., "summary_large_image")
- mediumindexing checker
Missing canonical URL
No canonical link tag found — search engines may index duplicate versions
Add a self-referencing canonical URL to prevent duplicate content issues
Low (10)
- lowdns
DMARC policy is 'none'
DMARC is set but policy is 'none' (monitoring only).
Consider upgrading DMARC policy to 'quarantine' or 'reject'
- lowheaders
Missing referrer-policy
Referrer-Policy is not set. Full URLs may leak to third parties.
Add Referrer-Policy: strict-origin-when-cross-origin
- lowheaders
Missing permissions-policy
Permissions-Policy is missing.
Add Permissions-Policy to restrict browser feature access
- lowheaders
Missing Cache-Control header
No Cache-Control header — browser caching is undefined
Add Cache-Control with appropriate max-age for static and dynamic resources
- lowheaders
Content-Type missing charset
Content-Type header does not specify charset
Add charset=utf-8 to Content-Type header
- lowrate limits
No WAF detected
No Web Application Firewall (Cloudflare, AWS, Akamai, Vercel, Sucuri, Fastly) was detected in response headers.
Consider using a WAF to protect against common web attacks (XSS, SQL injection, DDoS)
- lowrate limits
No bot protection detected
No CAPTCHA, challenge page, or bot detection was triggered during rapid requests.
Consider implementing bot protection (e.g., Cloudflare Turnstile, hCaptcha) for sensitive endpoints
- lownews mentions
No press or news presence
No press pages found on the site and no external news mentions detected
Create a /news or /press page with company updates — this builds authority and earns links
- lowsocial checker
Missing og:type
Open Graph type is not set
Add og:type meta tag (e.g., "website", "article")
- lowsocial checker
No social profile links
No links to social media profiles found on the homepage
Add links to your social media profiles for better brand visibility and authority signals
AI Fix Prompt
Sao chép câu lệnh này vào ChatGPT hoặc Claude để nhận hướng dẫn sửa lỗi từng bước
Fix all SEO issues found in the audit of zalando.es.
Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.
```json
{
"domain": "zalando.es",
"scores": {
"overall": 47,
"performance": 0,
"seo": 55,
"accessibility": 50,
"bestPractices": 55,
"security": 34
},
"findings": [
{
"module": "cookies",
"severity": "high",
"title": "Could not fetch cookies",
"description": "The operation was aborted due to timeout",
"recommendation": "Ensure the website is accessible"
},
{
"module": "headers",
"severity": "high",
"title": "Missing strict-transport-security",
"description": "HSTS header is missing. The site may be vulnerable to downgrade attacks.",
"recommendation": "Add Strict-Transport-Security header with max-age of at least 31536000"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing content-security-policy",
"description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
"recommendation": "Add a Content-Security-Policy header to restrict resource loading"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing x-content-type-options",
"description": "X-Content-Type-Options is missing. MIME-sniffing attacks are possible.",
"recommendation": "Add X-Content-Type-Options: nosniff header"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing x-frame-options",
"description": "X-Frame-Options is missing. The site may be vulnerable to clickjacking.",
"recommendation": "Add X-Frame-Options: DENY or SAMEORIGIN header"
},
{
"module": "headers",
"severity": "high",
"title": "HTTP 403 error",
"description": "Server returned HTTP 403",
"recommendation": "Fix the server error to return a 200 status"
},
{
"module": "ssl",
"severity": "high",
"title": "SSL certificate not found",
"description": "Could not retrieve SSL certificate",
"recommendation": "Ensure the site has a valid SSL certificate installed"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "structured-data",
"severity": "medium",
"title": "No structured data found",
"description": "No JSON-LD schemas detected on the page",
"recommendation": "Add structured data (Organization, WebSite, BreadcrumbList) for rich search results"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "rate-limits",
"severity": "medium",
"title": "No rate limiting detected",
"description": "10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.",
"recommendation": "Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks"
},
{
"module": "layout-scan",
"severity": "high",
"title": "Could not fetch page",
"description": "Failed to fetch the page for layout analysis",
"recommendation": "Ensure the site is accessible"
},
{
"module": "social-checker",
"severity": "high",
"title": "Missing og:title",
"description": "Open Graph title is not set — social shares will use generic text",
"recommendation": "Add og:title meta tag for compelling social media previews"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing og:description",
"description": "Open Graph description is not set",
"recommendation": "Add og:description for better social sharing previews"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing og:image",
"description": "No social sharing image set — posts will lack visual appeal",
"recommendation": "Add og:image meta tag (1200x630px recommended)"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing Twitter Card",
"description": "No twitter:card meta tag — Twitter/X will use default preview",
"recommendation": "Add twitter:card meta tag (e.g., \"summary_large_image\")"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "Module timeout",
"recommendation": "Try scanning again"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "indexing-checker",
"severity": "high",
"title": "Page set to noindex",
"description": "The homepage has a noindex directive — it will not appear in search results",
"recommendation": "Remove the noindex directive from the homepage meta robots tag"
},
{
"module": "indexing-checker",
"severity": "medium",
"title": "Missing canonical URL",
"description": "No canonical link tag found — search engines may index duplicate versions",
"recommendation": "Add a self-referencing canonical URL to prevent duplicate content issues"
}
]
}
```Đề xuất cho ngành của bạn
- 1Đảm bảo tuân thủ tiêu chuẩn WCAG 2.1 AA
- 2Triển khai tất cả các tiêu đề bảo mật được đề xuất
- 3Đảm bảo sơ đồ trang web bao gồm tất cả các trang quan trọng
- 4Tối ưu hóa thời gian tải trang xuống dưới 2 giây
- 5Đảm bảo thiết kế đáp ứng trên tất cả các trang
Danh sách kiểm tra SEO cho Chung
Mẹo cho trang web Hỗn hợp
- →Xác định các trang đích rõ ràng cho từng phân khúc
- →Sử dụng các chiến lược meta khác nhau cho từng nhóm trang
- →Phân đoạn sơ đồ trang web theo loại nội dung
Bối cảnh SEO địa phương
Tây Ban Nha có thương mại điện tử đang phát triển và tìm kiếm trên di động chiếm ưu thế.