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Báo cáo SEO: zalando.es

Được tạo vào 28 tháng 4, 2026 · 36 phát hiện · 15.2s

47
report.overallScore
55
seo
34
security
0
performance
50
accessibility
55
Best Practices

Các trang web cơ quan, tổ chức ưu tiên khả năng tiếp cận, bảo mật và lập chỉ mục thích hợp — người dân và các bên liên quan cần tiếp cận thông tin liên quan một cách dễ dàng.

Chi tiết điểm số

Điểm trung bình của Chung: 50

seo
55(+10 vs avg)
security
34(-24 vs avg)
performance
0(-44 vs avg)
accessibility
50(-2 vs avg)
Best Practices
55(-1 vs avg)

Dự phóng điểm số

Cải thiện ước tính dựa trên các phát hiện trong báo cáo này

Điểm hiện tại: 47Điểm dự kiến: 56
Điểm hiện tại
Free (+8)
Starter (+1)

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Chi tiết từng mô-đun

cookies
01 finding
headers
09 findings
ssl
01 finding
cookies
01 finding
cookies
01 finding
cookies
01 finding
cookies
01 finding
cookies
01 finding
cookies
01 finding
cookies
01 finding
layout scan
01 finding
cookies
01 finding
cookies
01 finding
cookies
01 finding
social checker
206 findings
structured data
301 finding
indexing checker
602 findings
rate limits
753 findings
news mentions
751 finding
dns
951 finding
uptime checker
100
log analyzer
100

Tất cả phát hiện (36)

Nghiêm trọng (17)

  • highcookies

    Could not fetch cookies

    The operation was aborted due to timeout

    Ensure the website is accessible

  • highheaders

    Missing strict-transport-security

    HSTS header is missing. The site may be vulnerable to downgrade attacks.

    Add Strict-Transport-Security header with max-age of at least 31536000

  • highheaders

    HTTP 403 error

    Server returned HTTP 403

    Fix the server error to return a 200 status

  • highssl

    SSL certificate not found

    Could not retrieve SSL certificate

    Ensure the site has a valid SSL certificate installed

  • highcookies

    Module failed

    The operation was aborted due to timeout

    Try scanning again

  • highcookies

    Module failed

    The operation was aborted due to timeout

    Try scanning again

  • highcookies

    Module failed

    The operation was aborted due to timeout

    Try scanning again

  • highcookies

    Module failed

    The operation was aborted due to timeout

    Try scanning again

  • highcookies

    Module failed

    The operation was aborted due to timeout

    Try scanning again

  • highcookies

    Module failed

    The operation was aborted due to timeout

    Try scanning again

  • highcookies

    Module failed

    The operation was aborted due to timeout

    Try scanning again

  • highlayout scan

    Could not fetch page

    Failed to fetch the page for layout analysis

    Ensure the site is accessible

  • highsocial checker

    Missing og:title

    Open Graph title is not set — social shares will use generic text

    Add og:title meta tag for compelling social media previews

  • highcookies

    Module failed

    The operation was aborted due to timeout

    Try scanning again

  • highcookies

    Module failed

    Module timeout

    Try scanning again

  • highcookies

    Module failed

    The operation was aborted due to timeout

    Try scanning again

  • highindexing checker

    Page set to noindex

    The homepage has a noindex directive — it will not appear in search results

    Remove the noindex directive from the homepage meta robots tag

Medium (9)

  • mediumheaders

    Missing content-security-policy

    CSP header is missing. The site may be vulnerable to XSS attacks.

    Add a Content-Security-Policy header to restrict resource loading

  • mediumheaders

    Missing x-content-type-options

    X-Content-Type-Options is missing. MIME-sniffing attacks are possible.

    Add X-Content-Type-Options: nosniff header

  • mediumheaders

    Missing x-frame-options

    X-Frame-Options is missing. The site may be vulnerable to clickjacking.

    Add X-Frame-Options: DENY or SAMEORIGIN header

  • mediumstructured data

    No structured data found

    No JSON-LD schemas detected on the page

    Add structured data (Organization, WebSite, BreadcrumbList) for rich search results

  • mediumrate limits

    No rate limiting detected

    10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.

    Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks

  • mediumsocial checker

    Missing og:description

    Open Graph description is not set

    Add og:description for better social sharing previews

  • mediumsocial checker

    Missing og:image

    No social sharing image set — posts will lack visual appeal

    Add og:image meta tag (1200x630px recommended)

  • mediumsocial checker

    Missing Twitter Card

    No twitter:card meta tag — Twitter/X will use default preview

    Add twitter:card meta tag (e.g., "summary_large_image")

  • mediumindexing checker

    Missing canonical URL

    No canonical link tag found — search engines may index duplicate versions

    Add a self-referencing canonical URL to prevent duplicate content issues

Low (10)

  • lowdns

    DMARC policy is 'none'

    DMARC is set but policy is 'none' (monitoring only).

    Consider upgrading DMARC policy to 'quarantine' or 'reject'

  • lowheaders

    Missing referrer-policy

    Referrer-Policy is not set. Full URLs may leak to third parties.

    Add Referrer-Policy: strict-origin-when-cross-origin

  • lowheaders

    Missing permissions-policy

    Permissions-Policy is missing.

    Add Permissions-Policy to restrict browser feature access

  • lowheaders

    Missing Cache-Control header

    No Cache-Control header — browser caching is undefined

    Add Cache-Control with appropriate max-age for static and dynamic resources

  • lowheaders

    Content-Type missing charset

    Content-Type header does not specify charset

    Add charset=utf-8 to Content-Type header

  • lowrate limits

    No WAF detected

    No Web Application Firewall (Cloudflare, AWS, Akamai, Vercel, Sucuri, Fastly) was detected in response headers.

    Consider using a WAF to protect against common web attacks (XSS, SQL injection, DDoS)

  • lowrate limits

    No bot protection detected

    No CAPTCHA, challenge page, or bot detection was triggered during rapid requests.

    Consider implementing bot protection (e.g., Cloudflare Turnstile, hCaptcha) for sensitive endpoints

  • lownews mentions

    No press or news presence

    No press pages found on the site and no external news mentions detected

    Create a /news or /press page with company updates — this builds authority and earns links

  • lowsocial checker

    Missing og:type

    Open Graph type is not set

    Add og:type meta tag (e.g., "website", "article")

  • lowsocial checker

    No social profile links

    No links to social media profiles found on the homepage

    Add links to your social media profiles for better brand visibility and authority signals

AI Fix Prompt

Sao chép câu lệnh này vào ChatGPT hoặc Claude để nhận hướng dẫn sửa lỗi từng bước

Fix all SEO issues found in the audit of zalando.es.

Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.

```json
{
  "domain": "zalando.es",
  "scores": {
    "overall": 47,
    "performance": 0,
    "seo": 55,
    "accessibility": 50,
    "bestPractices": 55,
    "security": 34
  },
  "findings": [
    {
      "module": "cookies",
      "severity": "high",
      "title": "Could not fetch cookies",
      "description": "The operation was aborted due to timeout",
      "recommendation": "Ensure the website is accessible"
    },
    {
      "module": "headers",
      "severity": "high",
      "title": "Missing strict-transport-security",
      "description": "HSTS header is missing. The site may be vulnerable to downgrade attacks.",
      "recommendation": "Add Strict-Transport-Security header with max-age of at least 31536000"
    },
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing content-security-policy",
      "description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
      "recommendation": "Add a Content-Security-Policy header to restrict resource loading"
    },
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing x-content-type-options",
      "description": "X-Content-Type-Options is missing. MIME-sniffing attacks are possible.",
      "recommendation": "Add X-Content-Type-Options: nosniff header"
    },
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing x-frame-options",
      "description": "X-Frame-Options is missing. The site may be vulnerable to clickjacking.",
      "recommendation": "Add X-Frame-Options: DENY or SAMEORIGIN header"
    },
    {
      "module": "headers",
      "severity": "high",
      "title": "HTTP 403 error",
      "description": "Server returned HTTP 403",
      "recommendation": "Fix the server error to return a 200 status"
    },
    {
      "module": "ssl",
      "severity": "high",
      "title": "SSL certificate not found",
      "description": "Could not retrieve SSL certificate",
      "recommendation": "Ensure the site has a valid SSL certificate installed"
    },
    {
      "module": "cookies",
      "severity": "high",
      "title": "Module failed",
      "description": "The operation was aborted due to timeout",
      "recommendation": "Try scanning again"
    },
    {
      "module": "structured-data",
      "severity": "medium",
      "title": "No structured data found",
      "description": "No JSON-LD schemas detected on the page",
      "recommendation": "Add structured data (Organization, WebSite, BreadcrumbList) for rich search results"
    },
    {
      "module": "cookies",
      "severity": "high",
      "title": "Module failed",
      "description": "The operation was aborted due to timeout",
      "recommendation": "Try scanning again"
    },
    {
      "module": "cookies",
      "severity": "high",
      "title": "Module failed",
      "description": "The operation was aborted due to timeout",
      "recommendation": "Try scanning again"
    },
    {
      "module": "cookies",
      "severity": "high",
      "title": "Module failed",
      "description": "The operation was aborted due to timeout",
      "recommendation": "Try scanning again"
    },
    {
      "module": "cookies",
      "severity": "high",
      "title": "Module failed",
      "description": "The operation was aborted due to timeout",
      "recommendation": "Try scanning again"
    },
    {
      "module": "cookies",
      "severity": "high",
      "title": "Module failed",
      "description": "The operation was aborted due to timeout",
      "recommendation": "Try scanning again"
    },
    {
      "module": "cookies",
      "severity": "high",
      "title": "Module failed",
      "description": "The operation was aborted due to timeout",
      "recommendation": "Try scanning again"
    },
    {
      "module": "rate-limits",
      "severity": "medium",
      "title": "No rate limiting detected",
      "description": "10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.",
      "recommendation": "Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks"
    },
    {
      "module": "layout-scan",
      "severity": "high",
      "title": "Could not fetch page",
      "description": "Failed to fetch the page for layout analysis",
      "recommendation": "Ensure the site is accessible"
    },
    {
      "module": "social-checker",
      "severity": "high",
      "title": "Missing og:title",
      "description": "Open Graph title is not set — social shares will use generic text",
      "recommendation": "Add og:title meta tag for compelling social media previews"
    },
    {
      "module": "social-checker",
      "severity": "medium",
      "title": "Missing og:description",
      "description": "Open Graph description is not set",
      "recommendation": "Add og:description for better social sharing previews"
    },
    {
      "module": "social-checker",
      "severity": "medium",
      "title": "Missing og:image",
      "description": "No social sharing image set — posts will lack visual appeal",
      "recommendation": "Add og:image meta tag (1200x630px recommended)"
    },
    {
      "module": "social-checker",
      "severity": "medium",
      "title": "Missing Twitter Card",
      "description": "No twitter:card meta tag — Twitter/X will use default preview",
      "recommendation": "Add twitter:card meta tag (e.g., \"summary_large_image\")"
    },
    {
      "module": "cookies",
      "severity": "high",
      "title": "Module failed",
      "description": "The operation was aborted due to timeout",
      "recommendation": "Try scanning again"
    },
    {
      "module": "cookies",
      "severity": "high",
      "title": "Module failed",
      "description": "Module timeout",
      "recommendation": "Try scanning again"
    },
    {
      "module": "cookies",
      "severity": "high",
      "title": "Module failed",
      "description": "The operation was aborted due to timeout",
      "recommendation": "Try scanning again"
    },
    {
      "module": "indexing-checker",
      "severity": "high",
      "title": "Page set to noindex",
      "description": "The homepage has a noindex directive — it will not appear in search results",
      "recommendation": "Remove the noindex directive from the homepage meta robots tag"
    },
    {
      "module": "indexing-checker",
      "severity": "medium",
      "title": "Missing canonical URL",
      "description": "No canonical link tag found — search engines may index duplicate versions",
      "recommendation": "Add a self-referencing canonical URL to prevent duplicate content issues"
    }
  ]
}
```

Đề xuất cho ngành của bạn

  • 1Đảm bảo tuân thủ tiêu chuẩn WCAG 2.1 AA
  • 2Triển khai tất cả các tiêu đề bảo mật được đề xuất
  • 3Đảm bảo sơ đồ trang web bao gồm tất cả các trang quan trọng
  • 4Tối ưu hóa thời gian tải trang xuống dưới 2 giây
  • 5Đảm bảo thiết kế đáp ứng trên tất cả các trang

Danh sách kiểm tra SEO cho Chung

Mẹo cho trang web Hỗn hợp

  • →Xác định các trang đích rõ ràng cho từng phân khúc
  • →Sử dụng các chiến lược meta khác nhau cho từng nhóm trang
  • →Phân đoạn sơ đồ trang web theo loại nội dung

Bối cảnh SEO địa phương

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