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GeneralMixed

SEO Report: goteborg.se

Generated 28 aprel 2026 · 29 findings · 2.5s

86
report.overallScore
80
seo
90
security
0
performance
85
accessibility
94
Best Practices

Institutional websites prioritize accessibility, security, and proper indexing — citizens and stakeholders need easy access to relevant information.

Score Breakdown

Average General score: 50

seo
80(+35 vs avg)
security
90(+32 vs avg)
performance
0(-44 vs avg)
accessibility
85(+33 vs avg)
Best Practices
94(+38 vs avg)

Score Projection

Estimated improvement based on the findings in this report

Current score: 86Projected score: 88
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Module Breakdown

structured data
301 finding
social checker
604 findings
brand checker
704 findings
rate limits
753 findings
news mentions
751 finding
meta
785 findings
headers
803 findings
sitemap
802 findings
accessibility
851 finding
content
872 findings
dns
951 finding
cookies
100
ssl
100
robots
100
technology
100
mobile
1001 finding
layout scan
100
uptime checker
100
crawl budget
100
page experience
1001 finding
indexing checker
100
log analyzer
100

All Findings (26)

Critical (1)

  • highaccessibility

    2 buttons without accessible name

    Buttons with no text, aria-label, or title are invisible to screen readers

    Add visible text or aria-label to all buttons

Medium (9)

  • mediumheaders

    Missing content-security-policy

    CSP header is missing. The site may be vulnerable to XSS attacks.

    Add a Content-Security-Policy header to restrict resource loading

  • mediummeta

    Missing charset declaration

    No charset meta tag found

    Add <meta charset="utf-8"> as first element in <head>

  • mediumstructured data

    No structured data found

    No JSON-LD schemas detected on the page

    Add structured data (Organization, WebSite, BreadcrumbList) for rich search results

  • mediumsitemap

    Sitemap exceeds 50,000 URLs

    Sitemap has 53211 URLs (max 50,000 per file)

    Split into multiple sitemaps using a sitemap index

  • mediumcontent

    Multiple H1 tags

    Found 5 H1 tags (recommended: exactly 1)

    Use only one H1 per page; use H2-H6 for subsections

  • mediumrate limits

    No rate limiting detected

    10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.

    Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks

  • mediumsocial checker

    Missing og:description

    Open Graph description is not set

    Add og:description for better social sharing previews

  • mediumsocial checker

    Missing Twitter Card

    No twitter:card meta tag — Twitter/X will use default preview

    Add twitter:card meta tag (e.g., "summary_large_image")

  • mediumbrand checker

    No Organization schema

    No Organization JSON-LD found

    Add Organization structured data with name, logo, and contact information

Low (16)

  • lowdns

    DMARC policy is 'none'

    DMARC is set but policy is 'none' (monitoring only).

    Consider upgrading DMARC policy to 'quarantine' or 'reject'

  • lowheaders

    Missing permissions-policy

    Permissions-Policy is missing.

    Add Permissions-Policy to restrict browser feature access

  • lowmeta

    Missing og:description

    Open Graph description is not set

    Add og:description meta tag for social sharing

  • lowmeta

    Missing Twitter Card

    No twitter:card meta tag

    Add twitter:card meta tag for Twitter sharing

  • lowmeta

    Missing og:type

    Open Graph type is not set

    Add og:type meta tag (e.g., "website", "article")

  • lowmeta

    Missing og:url

    Open Graph URL is not set

    Add og:url meta tag matching the canonical URL

  • lowsitemap

    No lastmod dates

    Sitemap URLs don't include lastmod timestamps

    Add <lastmod> to help search engines prioritize crawling

  • lowcontent

    Lazy images without dimensions

    10 lazy-loaded images lack width/height — causes layout shift

    Add width and height attributes to lazy-loaded images

  • lowrate limits

    No WAF detected

    No Web Application Firewall (Cloudflare, AWS, Akamai, Vercel, Sucuri, Fastly) was detected in response headers.

    Consider using a WAF to protect against common web attacks (XSS, SQL injection, DDoS)

  • lowrate limits

    No bot protection detected

    No CAPTCHA, challenge page, or bot detection was triggered during rapid requests.

    Consider implementing bot protection (e.g., Cloudflare Turnstile, hCaptcha) for sensitive endpoints

  • lownews mentions

    No press or news presence

    No press pages found on the site and no external news mentions detected

    Create a /news or /press page with company updates — this builds authority and earns links

  • lowsocial checker

    Missing og:type

    Open Graph type is not set

    Add og:type meta tag (e.g., "website", "article")

  • lowsocial checker

    No social profile links

    No links to social media profiles found on the homepage

    Add links to your social media profiles for better brand visibility and authority signals

  • lowbrand checker

    No WebSite schema

    No WebSite JSON-LD found

    Add WebSite structured data for sitelinks search box in Google

  • lowbrand checker

    No web app manifest

    No manifest.json linked — PWA features unavailable

    Add a web app manifest for installability and brand customization

  • lowbrand checker

    Missing og:site_name

    Open Graph site name is not set

    Add og:site_name meta tag for consistent social sharing

AI Fix Prompt

Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions

Fix all SEO issues found in the audit of goteborg.se.

Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.

```json
{
  "domain": "goteborg.se",
  "scores": {
    "overall": 86,
    "performance": 0,
    "seo": 80,
    "accessibility": 85,
    "bestPractices": 94,
    "security": 90
  },
  "findings": [
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing content-security-policy",
      "description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
      "recommendation": "Add a Content-Security-Policy header to restrict resource loading"
    },
    {
      "module": "meta",
      "severity": "medium",
      "title": "Missing charset declaration",
      "description": "No charset meta tag found",
      "recommendation": "Add <meta charset=\"utf-8\"> as first element in <head>"
    },
    {
      "module": "structured-data",
      "severity": "medium",
      "title": "No structured data found",
      "description": "No JSON-LD schemas detected on the page",
      "recommendation": "Add structured data (Organization, WebSite, BreadcrumbList) for rich search results"
    },
    {
      "module": "sitemap",
      "severity": "medium",
      "title": "Sitemap exceeds 50,000 URLs",
      "description": "Sitemap has 53211 URLs (max 50,000 per file)",
      "recommendation": "Split into multiple sitemaps using a sitemap index"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "Multiple H1 tags",
      "description": "Found 5 H1 tags (recommended: exactly 1)",
      "recommendation": "Use only one H1 per page; use H2-H6 for subsections"
    },
    {
      "module": "accessibility",
      "severity": "high",
      "title": "2 buttons without accessible name",
      "description": "Buttons with no text, aria-label, or title are invisible to screen readers",
      "recommendation": "Add visible text or aria-label to all buttons"
    },
    {
      "module": "rate-limits",
      "severity": "medium",
      "title": "No rate limiting detected",
      "description": "10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.",
      "recommendation": "Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks"
    },
    {
      "module": "social-checker",
      "severity": "medium",
      "title": "Missing og:description",
      "description": "Open Graph description is not set",
      "recommendation": "Add og:description for better social sharing previews"
    },
    {
      "module": "social-checker",
      "severity": "medium",
      "title": "Missing Twitter Card",
      "description": "No twitter:card meta tag — Twitter/X will use default preview",
      "recommendation": "Add twitter:card meta tag (e.g., \"summary_large_image\")"
    },
    {
      "module": "brand-checker",
      "severity": "medium",
      "title": "No Organization schema",
      "description": "No Organization JSON-LD found",
      "recommendation": "Add Organization structured data with name, logo, and contact information"
    }
  ]
}
```

Recommendations for your industry

  • 1Ensure WCAG 2.1 AA compliance
  • 2Implement all recommended security headers
  • 3Ensure sitemap covers all important pages
  • 4Optimize page load time to under 2 seconds
  • 5Ensure responsive design on all pages

SEO Checklist for General

Tips for Mixed websites

  • →Define clear landing pages for each segment
  • →Use different meta strategies per page group
  • →Segment sitemap by content type

Local SEO Context

Sweden has high internet penetration and favors Swedish domains in local searches.

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