SEO Report: nav.no
Generated 28 เมษายน 2569 · 36 findings · 3.8s
Institutional websites prioritize accessibility, security, and proper indexing — citizens and stakeholders need easy access to relevant information.
Score Breakdown
Average General score: 50
Score Projection
Estimated improvement based on the findings in this report
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Module Breakdown
All Findings (33)
Critical (3)
- highssl
SSL certificate not found
Could not retrieve SSL certificate
Ensure the site has a valid SSL certificate installed
- highaccessibility
4 buttons without accessible name
Buttons with no text, aria-label, or title are invisible to screen readers
Add visible text or aria-label to all buttons
- highpage experience
Intrusive interstitials detected
Found 3 potential popup/overlay elements
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties
Medium (12)
- mediumheaders
CSP allows unsafe-eval
Content-Security-Policy uses 'unsafe-eval' which allows dynamic code execution
Remove 'unsafe-eval' and refactor code to avoid eval()
- mediumstructured data
Missing @type in schema
A structured data object has no @type
Add a @type property (e.g. Organization, WebSite)
- mediumrobots
Missing robots.txt
robots.txt returned HTTP 404
Create a robots.txt file to guide search engine crawlers
- mediumsitemap
Sitemap not updated in over a year
Newest lastmod is 2015-08-04T07:40:20Z (3919 days ago)
Update sitemap lastmod dates when content changes
- mediumsitemap
Duplicate URLs in sitemap
13 duplicate URLs found in sitemap
Remove duplicate URLs from the sitemap
- mediumcontent
Multiple H1 tags
Found 2 H1 tags (recommended: exactly 1)
Use only one H1 per page; use H2-H6 for subsections
- mediumcontent
Thin content
Page has only 291 words (recommended: 300+)
Add more meaningful content — aim for at least 300 words on key pages
- mediumcontent
Low keyword relevance
Only 29% of title keywords appear in body text
Ensure the page content includes the keywords from the title
- mediumaccessibility
No skip navigation link
No skip-to-content link at the top of the page
Add a visually hidden skip link as the first focusable element
- mediumrate limits
No rate limiting detected
10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.
Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks
- mediumbrand checker
No Organization schema
No Organization JSON-LD found
Add Organization structured data with name, logo, and contact information
- mediumlog analyzer
X-Powered-By header exposed
X-Powered-By: Next.js
Remove the X-Powered-By header to reduce information leakage
Low (18)
- lowcookies
1 cookie missing SameSite attribute
Missing SameSite defaults to Lax in modern browsers but should be explicit
Set SameSite=Strict or SameSite=Lax on all cookies
- lowheaders
Missing referrer-policy
Referrer-Policy is not set. Full URLs may leak to third parties.
Add Referrer-Policy: strict-origin-when-cross-origin
- lowheaders
Missing permissions-policy
Permissions-Policy is missing.
Add Permissions-Policy to restrict browser feature access
- lowheaders
X-Powered-By exposes technology
X-Powered-By: Next.js
Remove the X-Powered-By header
- lowmeta
Title too long
Title is 109 characters (recommended: 50-60)
Shorten the title to 50-60 characters
- lowmeta
Missing og:type
Open Graph type is not set
Add og:type meta tag (e.g., "website", "article")
- lowstructured data
Missing Organization schema
No Organization or LocalBusiness structured data found
Add Organization schema with name, logo, and contact info
- lowstructured data
Missing WebSite schema
No WebSite structured data found
Add WebSite schema with SearchAction for sitelinks search box
- lowcontent
Low text-to-HTML ratio
Text/HTML ratio is 3% (recommended: >5%)
Consider adding more descriptive text content
- lowmobile
Viewport missing initial-scale
Viewport does not set initial-scale
Add initial-scale=1 to viewport meta tag
- lowrate limits
No WAF detected
No Web Application Firewall (Cloudflare, AWS, Akamai, Vercel, Sucuri, Fastly) was detected in response headers.
Consider using a WAF to protect against common web attacks (XSS, SQL injection, DDoS)
- lowrate limits
No bot protection detected
No CAPTCHA, challenge page, or bot detection was triggered during rapid requests.
Consider implementing bot protection (e.g., Cloudflare Turnstile, hCaptcha) for sensitive endpoints
- lownews mentions
No press or news presence
No press pages found on the site and no external news mentions detected
Create a /news or /press page with company updates — this builds authority and earns links
- lowsocial checker
Missing og:type
Open Graph type is not set
Add og:type meta tag (e.g., "website", "article")
- lowsocial checker
No social profile links
No links to social media profiles found on the homepage
Add links to your social media profiles for better brand visibility and authority signals
- lowbrand checker
No WebSite schema
No WebSite JSON-LD found
Add WebSite structured data for sitelinks search box in Google
- lowcrawl budget
No robots.txt found
No robots.txt file — no crawl directives
Add a robots.txt file with sitemap reference and crawl directives
- lowpage experience
No lazy loading on images
15 images without lazy loading
Add loading="lazy" to below-the-fold images for faster initial page load
AI Fix Prompt
Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions
Fix all SEO issues found in the audit of nav.no.
Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.
```json
{
"domain": "nav.no",
"scores": {
"overall": 76,
"performance": 0,
"seo": 79,
"accessibility": 77,
"bestPractices": 91,
"security": 68
},
"findings": [
{
"module": "headers",
"severity": "medium",
"title": "CSP allows unsafe-eval",
"description": "Content-Security-Policy uses 'unsafe-eval' which allows dynamic code execution",
"recommendation": "Remove 'unsafe-eval' and refactor code to avoid eval()"
},
{
"module": "ssl",
"severity": "high",
"title": "SSL certificate not found",
"description": "Could not retrieve SSL certificate",
"recommendation": "Ensure the site has a valid SSL certificate installed"
},
{
"module": "structured-data",
"severity": "medium",
"title": "Missing @type in schema",
"description": "A structured data object has no @type",
"recommendation": "Add a @type property (e.g. Organization, WebSite)"
},
{
"module": "robots",
"severity": "medium",
"title": "Missing robots.txt",
"description": "robots.txt returned HTTP 404",
"recommendation": "Create a robots.txt file to guide search engine crawlers"
},
{
"module": "sitemap",
"severity": "medium",
"title": "Sitemap not updated in over a year",
"description": "Newest lastmod is 2015-08-04T07:40:20Z (3919 days ago)",
"recommendation": "Update sitemap lastmod dates when content changes"
},
{
"module": "sitemap",
"severity": "medium",
"title": "Duplicate URLs in sitemap",
"description": "13 duplicate URLs found in sitemap",
"recommendation": "Remove duplicate URLs from the sitemap"
},
{
"module": "content",
"severity": "medium",
"title": "Multiple H1 tags",
"description": "Found 2 H1 tags (recommended: exactly 1)",
"recommendation": "Use only one H1 per page; use H2-H6 for subsections"
},
{
"module": "content",
"severity": "medium",
"title": "Thin content",
"description": "Page has only 291 words (recommended: 300+)",
"recommendation": "Add more meaningful content — aim for at least 300 words on key pages"
},
{
"module": "content",
"severity": "medium",
"title": "Low keyword relevance",
"description": "Only 29% of title keywords appear in body text",
"recommendation": "Ensure the page content includes the keywords from the title"
},
{
"module": "accessibility",
"severity": "medium",
"title": "No skip navigation link",
"description": "No skip-to-content link at the top of the page",
"recommendation": "Add a visually hidden skip link as the first focusable element"
},
{
"module": "accessibility",
"severity": "high",
"title": "4 buttons without accessible name",
"description": "Buttons with no text, aria-label, or title are invisible to screen readers",
"recommendation": "Add visible text or aria-label to all buttons"
},
{
"module": "rate-limits",
"severity": "medium",
"title": "No rate limiting detected",
"description": "10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.",
"recommendation": "Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks"
},
{
"module": "brand-checker",
"severity": "medium",
"title": "No Organization schema",
"description": "No Organization JSON-LD found",
"recommendation": "Add Organization structured data with name, logo, and contact information"
},
{
"module": "page-experience",
"severity": "high",
"title": "Intrusive interstitials detected",
"description": "Found 3 potential popup/overlay elements",
"recommendation": "Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties"
},
{
"module": "log-analyzer",
"severity": "medium",
"title": "X-Powered-By header exposed",
"description": "X-Powered-By: Next.js",
"recommendation": "Remove the X-Powered-By header to reduce information leakage"
}
]
}
```Recommendations for your industry
- 1Ensure WCAG 2.1 AA compliance
- 2Implement all recommended security headers
- 3Ensure sitemap covers all important pages
- 4Optimize page load time to under 2 seconds
- 5Ensure responsive design on all pages
SEO Checklist for General
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type
Local SEO Context
Norway has Scandinavia's highest digital purchasing power per capita.