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GeneralMixed

SEO Report: autoscout24.se

Generated 30 April 2026 · 42 findings · 4.4s

79
report.overallScore
68
seo
82
security
0
performance
92
accessibility
85
Best Practices

Institutional websites prioritize accessibility, security, and proper indexing — citizens and stakeholders need easy access to relevant information.

Score Breakdown

Average General score: 50

seo
68(+23 vs avg)
security
82(+24 vs avg)
performance
0(-44 vs avg)
accessibility
92(+40 vs avg)
Best Practices
85(+29 vs avg)

Score Projection

Estimated improvement based on the findings in this report

Current score: 79Projected score: 83
Current score
Free (+3)
Starter (+1)

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Module Breakdown

social checker
206 findings
structured data
301 finding
sitemap
301 finding
dns
555 findings
crawl budget
602 findings
headers
657 findings
meta
744 findings
news mentions
751 finding
brand checker
753 findings
robots
851 finding
content
872 findings
mobile
902 findings
page experience
902 findings
accessibility
921 finding
cookies
951 finding
technology
951 finding
rate limits
952 findings
ssl
100
layout scan
100
uptime checker
100
indexing checker
100
log analyzer
100

All Findings (39)

Critical (3)

  • highsitemap

    Missing sitemap.xml

    No sitemap.xml found at the root

    Create a sitemap.xml to help search engines discover all pages

  • highsocial checker

    Missing og:title

    Open Graph title is not set — social shares will use generic text

    Add og:title meta tag for compelling social media previews

  • highcrawl budget

    Crawl traps detected

    Found 8 URLs with pagination/faceted navigation patterns

    Use rel=nofollow, URL parameters in GSC, or robots.txt to prevent crawlers from following these patterns

Medium (14)

  • mediumdns

    Missing SPF record

    No SPF TXT record found. Email spoofing is possible.

    Add a TXT record with v=spf1 policy

  • mediumdns

    No DKIM record found

    None of the common DKIM selectors returned a valid key. Email authentication may be incomplete.

    Configure DKIM signing with your email provider and publish the public key in DNS

  • mediumheaders

    Missing content-security-policy

    CSP header is missing. The site may be vulnerable to XSS attacks.

    Add a Content-Security-Policy header to restrict resource loading

  • mediummeta

    Missing og:title

    Open Graph title is not set

    Add og:title meta tag for social sharing

  • mediummeta

    Missing og:image

    No Open Graph image set. Social shares will lack a preview image.

    Add og:image meta tag (1200x630px recommended)

  • mediumstructured data

    No structured data found

    No JSON-LD schemas detected on the page

    Add structured data (Organization, WebSite, BreadcrumbList) for rich search results

  • mediumrobots

    No sitemap in robots.txt

    robots.txt does not reference a sitemap

    Add Sitemap: https://yourdomain.com/sitemap.xml to robots.txt

  • mediumcontent

    Very low text-to-HTML ratio

    Text/HTML ratio is 1% (recommended: >5%)

    Increase meaningful text content relative to HTML markup

  • mediumaccessibility

    Missing main landmark

    No <main> element or role="main" found

    Wrap primary content in a <main> element for screen reader navigation

  • mediumsocial checker

    Missing og:description

    Open Graph description is not set

    Add og:description for better social sharing previews

  • mediumsocial checker

    Missing og:image

    No social sharing image set — posts will lack visual appeal

    Add og:image meta tag (1200x630px recommended)

  • mediumsocial checker

    Missing Twitter Card

    No twitter:card meta tag — Twitter/X will use default preview

    Add twitter:card meta tag (e.g., "summary_large_image")

  • mediumbrand checker

    No Organization schema

    No Organization JSON-LD found

    Add Organization structured data with name, logo, and contact information

  • mediumcrawl budget

    No sitemap.xml found

    sitemap.xml returned HTTP 404

    Create a sitemap.xml to help search engines discover all pages

Low (22)

  • lowcookies

    3 cookies missing HttpOnly flag

    Cookies without HttpOnly can be accessed by JavaScript, increasing XSS risk

    Add HttpOnly to session and authentication cookies

  • lowdns

    No IPv6 (AAAA) records

    The domain has no AAAA records for IPv6 connectivity

    Add AAAA DNS records for IPv6 support

  • lowdns

    DMARC policy is 'none'

    DMARC is set but policy is 'none' (monitoring only).

    Consider upgrading DMARC policy to 'quarantine' or 'reject'

  • lowdns

    Only one MX record (no redundancy)

    A single MX record means no failover if the mail server goes down.

    Add a secondary MX record for email redundancy

  • lowheaders

    Missing referrer-policy

    Referrer-Policy is not set. Full URLs may leak to third parties.

    Add Referrer-Policy: strict-origin-when-cross-origin

  • lowheaders

    Missing permissions-policy

    Permissions-Policy is missing.

    Add Permissions-Policy to restrict browser feature access

  • lowheaders

    HSTS max-age too short

    HSTS max-age is 15552000s (recommended: 31536000)

    Set max-age to at least 31536000 (1 year)

  • lowheaders

    Server header exposes software

    Server: nginx

    Remove or obfuscate the Server header to reduce information leakage

  • lowmeta

    Missing og:description

    Open Graph description is not set

    Add og:description meta tag for social sharing

  • lowmeta

    Missing Twitter Card

    No twitter:card meta tag

    Add twitter:card meta tag for Twitter sharing

  • lowtechnology

    Many third-party domains

    23 external domains — may impact performance and privacy

    Reduce third-party dependencies or self-host critical resources

  • lowcontent

    Lazy images without dimensions

    5 lazy-loaded images lack width/height — causes layout shift

    Add width and height attributes to lazy-loaded images

  • lowmobile

    Missing autocomplete attributes

    1 form fields lack autocomplete hints

    Add autocomplete attributes (email, tel, name) for faster mobile form filling

  • lowmobile

    Unresponsive images

    8 images lack srcset or responsive sizing

    Use srcset and sizes attributes for responsive images

  • lowrate limits

    No rate limiting detected

    No explicit rate-limit headers or 429 responses detected. AWS CloudFront WAF provides platform-level protection.

    Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks

  • lownews mentions

    No press or news presence

    No press pages found on the site and no external news mentions detected

    Create a /news or /press page with company updates — this builds authority and earns links

  • lowsocial checker

    Missing og:type

    Open Graph type is not set

    Add og:type meta tag (e.g., "website", "article")

  • lowsocial checker

    No social profile links

    No links to social media profiles found on the homepage

    Add links to your social media profiles for better brand visibility and authority signals

  • lowbrand checker

    No WebSite schema

    No WebSite JSON-LD found

    Add WebSite structured data for sitelinks search box in Google

  • lowbrand checker

    Missing og:site_name

    Open Graph site name is not set

    Add og:site_name meta tag for consistent social sharing

  • lowpage experience

    Popup elements detected

    Found 1 popup/overlay element(s) — likely consent banners

    Ensure popups don't cover main content excessively, especially on mobile

  • lowpage experience

    No resource hints

    No preload or preconnect hints found

    Add preload for critical resources and preconnect for important third-party origins

AI Fix Prompt

Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions

Fix all SEO issues found in the audit of autoscout24.se.

Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.

```json
{
  "domain": "autoscout24.se",
  "scores": {
    "overall": 79,
    "performance": 0,
    "seo": 68,
    "accessibility": 92,
    "bestPractices": 85,
    "security": 82
  },
  "findings": [
    {
      "module": "dns",
      "severity": "medium",
      "title": "Missing SPF record",
      "description": "No SPF TXT record found. Email spoofing is possible.",
      "recommendation": "Add a TXT record with v=spf1 policy"
    },
    {
      "module": "dns",
      "severity": "medium",
      "title": "No DKIM record found",
      "description": "None of the common DKIM selectors returned a valid key. Email authentication may be incomplete.",
      "recommendation": "Configure DKIM signing with your email provider and publish the public key in DNS"
    },
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing content-security-policy",
      "description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
      "recommendation": "Add a Content-Security-Policy header to restrict resource loading"
    },
    {
      "module": "meta",
      "severity": "medium",
      "title": "Missing og:title",
      "description": "Open Graph title is not set",
      "recommendation": "Add og:title meta tag for social sharing"
    },
    {
      "module": "meta",
      "severity": "medium",
      "title": "Missing og:image",
      "description": "No Open Graph image set. Social shares will lack a preview image.",
      "recommendation": "Add og:image meta tag (1200x630px recommended)"
    },
    {
      "module": "structured-data",
      "severity": "medium",
      "title": "No structured data found",
      "description": "No JSON-LD schemas detected on the page",
      "recommendation": "Add structured data (Organization, WebSite, BreadcrumbList) for rich search results"
    },
    {
      "module": "robots",
      "severity": "medium",
      "title": "No sitemap in robots.txt",
      "description": "robots.txt does not reference a sitemap",
      "recommendation": "Add Sitemap: https://yourdomain.com/sitemap.xml to robots.txt"
    },
    {
      "module": "sitemap",
      "severity": "high",
      "title": "Missing sitemap.xml",
      "description": "No sitemap.xml found at the root",
      "recommendation": "Create a sitemap.xml to help search engines discover all pages"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "Very low text-to-HTML ratio",
      "description": "Text/HTML ratio is 1% (recommended: >5%)",
      "recommendation": "Increase meaningful text content relative to HTML markup"
    },
    {
      "module": "accessibility",
      "severity": "medium",
      "title": "Missing main landmark",
      "description": "No <main> element or role=\"main\" found",
      "recommendation": "Wrap primary content in a <main> element for screen reader navigation"
    },
    {
      "module": "social-checker",
      "severity": "high",
      "title": "Missing og:title",
      "description": "Open Graph title is not set — social shares will use generic text",
      "recommendation": "Add og:title meta tag for compelling social media previews"
    },
    {
      "module": "social-checker",
      "severity": "medium",
      "title": "Missing og:description",
      "description": "Open Graph description is not set",
      "recommendation": "Add og:description for better social sharing previews"
    },
    {
      "module": "social-checker",
      "severity": "medium",
      "title": "Missing og:image",
      "description": "No social sharing image set — posts will lack visual appeal",
      "recommendation": "Add og:image meta tag (1200x630px recommended)"
    },
    {
      "module": "social-checker",
      "severity": "medium",
      "title": "Missing Twitter Card",
      "description": "No twitter:card meta tag — Twitter/X will use default preview",
      "recommendation": "Add twitter:card meta tag (e.g., \"summary_large_image\")"
    },
    {
      "module": "brand-checker",
      "severity": "medium",
      "title": "No Organization schema",
      "description": "No Organization JSON-LD found",
      "recommendation": "Add Organization structured data with name, logo, and contact information"
    },
    {
      "module": "crawl-budget",
      "severity": "medium",
      "title": "No sitemap.xml found",
      "description": "sitemap.xml returned HTTP 404",
      "recommendation": "Create a sitemap.xml to help search engines discover all pages"
    },
    {
      "module": "crawl-budget",
      "severity": "high",
      "title": "Crawl traps detected",
      "description": "Found 8 URLs with pagination/faceted navigation patterns",
      "recommendation": "Use rel=nofollow, URL parameters in GSC, or robots.txt to prevent crawlers from following these patterns"
    }
  ]
}
```

Recommendations for your industry

  • 1Ensure WCAG 2.1 AA compliance
  • 2Implement all recommended security headers
  • 3Ensure sitemap covers all important pages
  • 4Optimize page load time to under 2 seconds
  • 5Ensure responsive design on all pages

SEO Checklist for General

Tips for Mixed websites

  • →Define clear landing pages for each segment
  • →Use different meta strategies per page group
  • →Segment sitemap by content type

Local SEO Context

Sweden has high internet penetration and favors Swedish domains in local searches.

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