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GeneralMixed

SEO Report: blocket.se

Generated 28 April 2026 · 28 findings · 46.1s

80
report.overallScore
76
seo
69
security
0
performance
100
accessibility
90
Best Practices

Institutional websites prioritize accessibility, security, and proper indexing — citizens and stakeholders need easy access to relevant information.

Score Breakdown

Average General score: 50

seo
76(+31 vs avg)
security
69(+11 vs avg)
performance
0(-44 vs avg)
accessibility
100(+48 vs avg)
Best Practices
90(+34 vs avg)

Score Projection

Estimated improvement based on the findings in this report

Current score: 80Projected score: 84
Current score
Free (+2)
Starter (+1)
Pro (+1)

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Module Breakdown

cookies
01 finding
structured data
301 finding
content
575 findings
social checker
702 findings
headers
753 findings
rate limits
753 findings
crawl budget
751 finding
page experience
751 finding
sitemap
802 findings
brand checker
802 findings
news mentions
811 finding
meta
843 findings
dns
951 finding
technology
951 finding
cookies
100
ssl
100
robots
100
mobile
1001 finding
accessibility
100
uptime checker
100
indexing checker
100
log analyzer
100

All Findings (27)

Critical (3)

  • highcookies

    Module failed

    Module timeout

    Try scanning again

  • highcrawl budget

    Crawl traps detected

    Found 20 URLs with pagination/faceted navigation patterns

    Use rel=nofollow, URL parameters in GSC, or robots.txt to prevent crawlers from following these patterns

  • highpage experience

    Intrusive interstitials detected

    Found 10 potential popup/overlay elements

    Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties

Medium (12)

  • mediumheaders

    Missing content-security-policy

    CSP header is missing. The site may be vulnerable to XSS attacks.

    Add a Content-Security-Policy header to restrict resource loading

  • mediummeta

    Missing og:image

    No Open Graph image set. Social shares will lack a preview image.

    Add og:image meta tag (1200x630px recommended)

  • mediumstructured data

    No structured data found

    No JSON-LD schemas detected on the page

    Add structured data (Organization, WebSite, BreadcrumbList) for rich search results

  • mediumsitemap

    Duplicate URLs in sitemap

    4 duplicate URLs found in sitemap

    Remove duplicate URLs from the sitemap

  • mediumcontent

    Multiple H1 tags

    Found 3 H1 tags (recommended: exactly 1)

    Use only one H1 per page; use H2-H6 for subsections

  • mediumcontent

    Very low text-to-HTML ratio

    Text/HTML ratio is 1% (recommended: >5%)

    Increase meaningful text content relative to HTML markup

  • mediumcontent

    External links without noopener

    1 external links with target="_blank" lack rel="noopener"

    Add rel="noopener noreferrer" to all target="_blank" links

  • mediumcontent

    Low keyword relevance

    Only 43% of title keywords appear in body text

    Ensure the page content includes the keywords from the title

  • mediumrate limits

    No rate limiting detected

    10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.

    Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks

  • mediumsocial checker

    Missing og:image

    No social sharing image set — posts will lack visual appeal

    Add og:image meta tag (1200x630px recommended)

  • mediumsocial checker

    Missing Twitter Card

    No twitter:card meta tag — Twitter/X will use default preview

    Add twitter:card meta tag (e.g., "summary_large_image")

  • mediumbrand checker

    No Organization schema

    No Organization JSON-LD found

    Add Organization structured data with name, logo, and contact information

Low (12)

  • lowdns

    No IPv6 (AAAA) records

    The domain has no AAAA records for IPv6 connectivity

    Add AAAA DNS records for IPv6 support

  • lowheaders

    Missing permissions-policy

    Permissions-Policy is missing.

    Add Permissions-Policy to restrict browser feature access

  • lowheaders

    HSTS max-age too short

    HSTS max-age is 15768000s (recommended: 31536000)

    Set max-age to at least 31536000 (1 year)

  • lowmeta

    Title too long

    Title is 140 characters (recommended: 50-60)

    Shorten the title to 50-60 characters

  • lowmeta

    Missing Twitter Card

    No twitter:card meta tag

    Add twitter:card meta tag for Twitter sharing

  • lowsitemap

    No lastmod dates

    Sitemap URLs don't include lastmod timestamps

    Add <lastmod> to help search engines prioritize crawling

  • lowtechnology

    Many third-party domains

    16 external domains — may impact performance and privacy

    Reduce third-party dependencies or self-host critical resources

  • lowcontent

    Lazy images without dimensions

    1 lazy-loaded images lack width/height — causes layout shift

    Add width and height attributes to lazy-loaded images

  • lowrate limits

    No WAF detected

    No Web Application Firewall (Cloudflare, AWS, Akamai, Vercel, Sucuri, Fastly) was detected in response headers.

    Consider using a WAF to protect against common web attacks (XSS, SQL injection, DDoS)

  • lowrate limits

    No bot protection detected

    No CAPTCHA, challenge page, or bot detection was triggered during rapid requests.

    Consider implementing bot protection (e.g., Cloudflare Turnstile, hCaptcha) for sensitive endpoints

  • lownews mentions

    No press page on site

    Found 2 external mentions but no dedicated press page

    Create a /press or /news section to aggregate and amplify media coverage

  • lowbrand checker

    No WebSite schema

    No WebSite JSON-LD found

    Add WebSite structured data for sitelinks search box in Google

AI Fix Prompt

Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions

Fix all SEO issues found in the audit of blocket.se.

Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.

```json
{
  "domain": "blocket.se",
  "scores": {
    "overall": 80,
    "performance": 0,
    "seo": 76,
    "accessibility": 100,
    "bestPractices": 90,
    "security": 69
  },
  "findings": [
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing content-security-policy",
      "description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
      "recommendation": "Add a Content-Security-Policy header to restrict resource loading"
    },
    {
      "module": "meta",
      "severity": "medium",
      "title": "Missing og:image",
      "description": "No Open Graph image set. Social shares will lack a preview image.",
      "recommendation": "Add og:image meta tag (1200x630px recommended)"
    },
    {
      "module": "structured-data",
      "severity": "medium",
      "title": "No structured data found",
      "description": "No JSON-LD schemas detected on the page",
      "recommendation": "Add structured data (Organization, WebSite, BreadcrumbList) for rich search results"
    },
    {
      "module": "sitemap",
      "severity": "medium",
      "title": "Duplicate URLs in sitemap",
      "description": "4 duplicate URLs found in sitemap",
      "recommendation": "Remove duplicate URLs from the sitemap"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "Multiple H1 tags",
      "description": "Found 3 H1 tags (recommended: exactly 1)",
      "recommendation": "Use only one H1 per page; use H2-H6 for subsections"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "Very low text-to-HTML ratio",
      "description": "Text/HTML ratio is 1% (recommended: >5%)",
      "recommendation": "Increase meaningful text content relative to HTML markup"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "External links without noopener",
      "description": "1 external links with target=\"_blank\" lack rel=\"noopener\"",
      "recommendation": "Add rel=\"noopener noreferrer\" to all target=\"_blank\" links"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "Low keyword relevance",
      "description": "Only 43% of title keywords appear in body text",
      "recommendation": "Ensure the page content includes the keywords from the title"
    },
    {
      "module": "rate-limits",
      "severity": "medium",
      "title": "No rate limiting detected",
      "description": "10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.",
      "recommendation": "Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks"
    },
    {
      "module": "cookies",
      "severity": "high",
      "title": "Module failed",
      "description": "Module timeout",
      "recommendation": "Try scanning again"
    },
    {
      "module": "social-checker",
      "severity": "medium",
      "title": "Missing og:image",
      "description": "No social sharing image set — posts will lack visual appeal",
      "recommendation": "Add og:image meta tag (1200x630px recommended)"
    },
    {
      "module": "social-checker",
      "severity": "medium",
      "title": "Missing Twitter Card",
      "description": "No twitter:card meta tag — Twitter/X will use default preview",
      "recommendation": "Add twitter:card meta tag (e.g., \"summary_large_image\")"
    },
    {
      "module": "brand-checker",
      "severity": "medium",
      "title": "No Organization schema",
      "description": "No Organization JSON-LD found",
      "recommendation": "Add Organization structured data with name, logo, and contact information"
    },
    {
      "module": "crawl-budget",
      "severity": "high",
      "title": "Crawl traps detected",
      "description": "Found 20 URLs with pagination/faceted navigation patterns",
      "recommendation": "Use rel=nofollow, URL parameters in GSC, or robots.txt to prevent crawlers from following these patterns"
    },
    {
      "module": "page-experience",
      "severity": "high",
      "title": "Intrusive interstitials detected",
      "description": "Found 10 potential popup/overlay elements",
      "recommendation": "Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties"
    }
  ]
}
```

Recommendations for your industry

  • 1Ensure WCAG 2.1 AA compliance
  • 2Implement all recommended security headers
  • 3Ensure sitemap covers all important pages
  • 4Optimize page load time to under 2 seconds
  • 5Ensure responsive design on all pages

SEO Checklist for General

Tips for Mixed websites

  • →Define clear landing pages for each segment
  • →Use different meta strategies per page group
  • →Segment sitemap by content type

Local SEO Context

Sweden has high internet penetration and favors Swedish domains in local searches.

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