SEO Report: telia.se
Generated 28 April 2026 · 22 findings · 5.8s
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Average Local Business score: 54
Score Projection
Estimated improvement based on the findings in this report
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Module Breakdown
All Findings (17)
Critical (2)
- highssl
SSL certificate not found
Could not retrieve SSL certificate
Ensure the site has a valid SSL certificate installed
- highpage experience
Intrusive interstitials detected
Found 3 potential popup/overlay elements
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties
Medium (8)
- mediumheaders
CSP allows unsafe-eval
Content-Security-Policy uses 'unsafe-eval' which allows dynamic code execution
Remove 'unsafe-eval' and refactor code to avoid eval()
- mediummeta
Missing og:image
No Open Graph image set. Social shares will lack a preview image.
Add og:image meta tag (1200x630px recommended)
- mediummeta
Canonical / og:url mismatch
Canonical: https://www.telia.se og:url: https://www.telia.seundefined/undefined
Ensure canonical URL and og:url match
- mediumcontent
Very low text-to-HTML ratio
Text/HTML ratio is 1% (recommended: >5%)
Increase meaningful text content relative to HTML markup
- mediumcontent
External links without noopener
6 external links with target="_blank" lack rel="noopener"
Add rel="noopener noreferrer" to all target="_blank" links
- mediumaccessibility
No skip navigation link
No skip-to-content link at the top of the page
Add a visually hidden skip link as the first focusable element
- mediumsocial checker
Missing og:image
No social sharing image set — posts will lack visual appeal
Add og:image meta tag (1200x630px recommended)
- mediumbrand checker
Inconsistent brand name
Multiple brand names detected: 5g typ överallt. det är telia.mastercardvisaswish, telia.se, telia
Use the same brand name consistently across title, og:site_name, and Organization schema
Low (7)
- lowdns
No IPv6 (AAAA) records
The domain has no AAAA records for IPv6 connectivity
Add AAAA DNS records for IPv6 support
- lowheaders
Missing permissions-policy
Permissions-Policy is missing.
Add Permissions-Policy to restrict browser feature access
- lowheaders
Server header exposes software
Server: Apache
Remove or obfuscate the Server header to reduce information leakage
- lowstructured data
Missing WebSite schema
No WebSite structured data found
Add WebSite schema with SearchAction for sitelinks search box
- lowcontent
Lazy images without dimensions
3 lazy-loaded images lack width/height — causes layout shift
Add width and height attributes to lazy-loaded images
- lowrate limits
No rate limiting detected
No explicit rate-limit headers or 429 responses detected. AWS CloudFront WAF provides platform-level protection.
Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks
- lowbrand checker
No WebSite schema
No WebSite JSON-LD found
Add WebSite structured data for sitelinks search box in Google
AI Fix Prompt
Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions
Fix all SEO issues found in the audit of telia.se.
Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.
```json
{
"domain": "telia.se",
"scores": {
"overall": 86,
"performance": 0,
"seo": 92,
"accessibility": 92,
"bestPractices": 94,
"security": 73
},
"findings": [
{
"module": "headers",
"severity": "medium",
"title": "CSP allows unsafe-eval",
"description": "Content-Security-Policy uses 'unsafe-eval' which allows dynamic code execution",
"recommendation": "Remove 'unsafe-eval' and refactor code to avoid eval()"
},
{
"module": "ssl",
"severity": "high",
"title": "SSL certificate not found",
"description": "Could not retrieve SSL certificate",
"recommendation": "Ensure the site has a valid SSL certificate installed"
},
{
"module": "meta",
"severity": "medium",
"title": "Missing og:image",
"description": "No Open Graph image set. Social shares will lack a preview image.",
"recommendation": "Add og:image meta tag (1200x630px recommended)"
},
{
"module": "meta",
"severity": "medium",
"title": "Canonical / og:url mismatch",
"description": "Canonical: https://www.telia.se\nog:url: https://www.telia.seundefined/undefined",
"recommendation": "Ensure canonical URL and og:url match"
},
{
"module": "content",
"severity": "medium",
"title": "Very low text-to-HTML ratio",
"description": "Text/HTML ratio is 1% (recommended: >5%)",
"recommendation": "Increase meaningful text content relative to HTML markup"
},
{
"module": "content",
"severity": "medium",
"title": "External links without noopener",
"description": "6 external links with target=\"_blank\" lack rel=\"noopener\"",
"recommendation": "Add rel=\"noopener noreferrer\" to all target=\"_blank\" links"
},
{
"module": "accessibility",
"severity": "medium",
"title": "No skip navigation link",
"description": "No skip-to-content link at the top of the page",
"recommendation": "Add a visually hidden skip link as the first focusable element"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing og:image",
"description": "No social sharing image set — posts will lack visual appeal",
"recommendation": "Add og:image meta tag (1200x630px recommended)"
},
{
"module": "brand-checker",
"severity": "medium",
"title": "Inconsistent brand name",
"description": "Multiple brand names detected: 5g typ överallt. det är telia.mastercardvisaswish, telia.se, telia",
"recommendation": "Use the same brand name consistently across title, og:site_name, and Organization schema"
},
{
"module": "page-experience",
"severity": "high",
"title": "Intrusive interstitials detected",
"description": "Found 3 potential popup/overlay elements",
"recommendation": "Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties"
}
]
}
```Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Local Business
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type
Local SEO Context
Sweden has high internet penetration and favors Swedish domains in local searches.