SEO Report: kiwa.nl
Generated 1 Méi 2026 · 27 findings · 4.9s
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Average Local Business score: 54
Score Projection
Estimated improvement based on the findings in this report
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Module Breakdown
All Findings (23)
Critical (3)
- highsitemap
Invalid sitemap format
Sitemap does not appear to be valid XML
Ensure sitemap.xml is properly formatted XML
- highsitemap
Empty sitemap
Sitemap contains no URLs
Add URLs to the sitemap
- highindexing checker
Canonical points to different domain
Canonical: https://www.kiwa.com/nl/nl/ points to kiwa.com
Ensure the canonical URL points to the same domain unless cross-domain canonicalization is intended
Medium (5)
- mediumheaders
CSP allows unsafe-eval
Content-Security-Policy uses 'unsafe-eval' which allows dynamic code execution
Remove 'unsafe-eval' and refactor code to avoid eval()
- mediumrobots
No User-agent directive
robots.txt has no User-agent directive
Add User-agent: * to apply rules to all crawlers
- mediumrobots
No sitemap in robots.txt
robots.txt does not reference a sitemap
Add Sitemap: https://yourdomain.com/sitemap.xml to robots.txt
- mediumsocial checker
Missing Twitter Card
No twitter:card meta tag — Twitter/X will use default preview
Add twitter:card meta tag (e.g., "summary_large_image")
- mediumuptime checker
Soft 404 detected
Non-existent URLs return HTTP 200 instead of 404
Return proper 404 status codes for non-existent pages to avoid indexing junk URLs
Low (15)
- lowcookies
1 cookie missing HttpOnly flag
Cookies without HttpOnly can be accessed by JavaScript, increasing XSS risk
Add HttpOnly to session and authentication cookies
- lowcookies
3 cookies missing SameSite attribute
Missing SameSite defaults to Lax in modern browsers but should be explicit
Set SameSite=Strict or SameSite=Lax on all cookies
- lowdns
No IPv6 (AAAA) records
The domain has no AAAA records for IPv6 connectivity
Add AAAA DNS records for IPv6 support
- lowdns
Only one MX record (no redundancy)
A single MX record means no failover if the mail server goes down.
Add a secondary MX record for email redundancy
- lowheaders
Missing Cache-Control header
No Cache-Control header — browser caching is undefined
Add Cache-Control with appropriate max-age for static and dynamic resources
- lowmeta
Missing Twitter Card
No twitter:card meta tag
Add twitter:card meta tag for Twitter sharing
- lowstructured data
Missing WebSite schema
No WebSite structured data found
Add WebSite schema with SearchAction for sitelinks search box
- lowstructured data
Organization missing logo
Organization schema has no logo
Add a logo URL to the Organization schema
- lowtechnology
Many external CSS files
16 external stylesheets loaded
Consider bundling CSS files to reduce HTTP requests
- lowcontent
Low text-to-HTML ratio
Text/HTML ratio is 3% (recommended: >5%)
Consider adding more descriptive text content
- lowmobile
Unresponsive images
17 images lack srcset or responsive sizing
Use srcset and sizes attributes for responsive images
- lowrate limits
No rate limiting detected
No explicit rate-limit headers or 429 responses detected. Cloudflare WAF provides platform-level protection.
Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks
- lowbrand checker
No WebSite schema
No WebSite JSON-LD found
Add WebSite structured data for sitelinks search box in Google
- lowbrand checker
Missing og:site_name
Open Graph site name is not set
Add og:site_name meta tag for consistent social sharing
- lowlog analyzer
Soft 404 response
Non-existent pages return HTTP 200 instead of 404
Return proper 404 status codes for non-existent pages
AI Fix Prompt
Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions
Fix all SEO issues found in the audit of kiwa.nl.
Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.
```json
{
"domain": "kiwa.nl",
"scores": {
"overall": 91,
"performance": 0,
"seo": 84,
"accessibility": 100,
"bestPractices": 94,
"security": 91
},
"findings": [
{
"module": "headers",
"severity": "medium",
"title": "CSP allows unsafe-eval",
"description": "Content-Security-Policy uses 'unsafe-eval' which allows dynamic code execution",
"recommendation": "Remove 'unsafe-eval' and refactor code to avoid eval()"
},
{
"module": "robots",
"severity": "medium",
"title": "No User-agent directive",
"description": "robots.txt has no User-agent directive",
"recommendation": "Add User-agent: * to apply rules to all crawlers"
},
{
"module": "robots",
"severity": "medium",
"title": "No sitemap in robots.txt",
"description": "robots.txt does not reference a sitemap",
"recommendation": "Add Sitemap: https://yourdomain.com/sitemap.xml to robots.txt"
},
{
"module": "sitemap",
"severity": "high",
"title": "Invalid sitemap format",
"description": "Sitemap does not appear to be valid XML",
"recommendation": "Ensure sitemap.xml is properly formatted XML"
},
{
"module": "sitemap",
"severity": "high",
"title": "Empty sitemap",
"description": "Sitemap contains no URLs",
"recommendation": "Add URLs to the sitemap"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing Twitter Card",
"description": "No twitter:card meta tag — Twitter/X will use default preview",
"recommendation": "Add twitter:card meta tag (e.g., \"summary_large_image\")"
},
{
"module": "uptime-checker",
"severity": "medium",
"title": "Soft 404 detected",
"description": "Non-existent URLs return HTTP 200 instead of 404",
"recommendation": "Return proper 404 status codes for non-existent pages to avoid indexing junk URLs"
},
{
"module": "indexing-checker",
"severity": "high",
"title": "Canonical points to different domain",
"description": "Canonical: https://www.kiwa.com/nl/nl/ points to kiwa.com",
"recommendation": "Ensure the canonical URL points to the same domain unless cross-domain canonicalization is intended"
}
]
}
```Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Local Business
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type
Local SEO Context
The Netherlands is one of Europe's most digitally mature markets with high mobile share.