Local BusinessMixed
SEO Report: ziengs.nl
May 1, 2026 · 22 findings
88
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Average Local Business score: 54
seo
92(+44 vs avg)
security
94(+32 vs avg)
performance
0(-50 vs avg)
accessibility
61(+5 vs avg)
Best Practices
96(+36 vs avg)
Key Findings
- Critical7 buttons without accessible name
Add visible text or aria-label to all buttons
- MediumNo skip navigation link
Add a visually hidden skip link as the first focusable element
- MediumPotential color contrast issues
Ensure text meets WCAG AA contrast ratio (4.5:1 for normal text, 3:1 for large text)
- MediumGeneric link text
Use descriptive link text that makes sense out of context
- MediumMissing og:image
Add og:image meta tag (1200x630px recommended)
Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Local Business
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type
Local SEO Context
The Netherlands is one of Europe's most digitally mature markets with high mobile share.