Local BusinessMixed
SEO Report: hemnet.se
April 28, 2026 · 27 findings
83
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Average Local Business score: 54
seo
87(+39 vs avg)
security
75(+13 vs avg)
performance
0(-50 vs avg)
accessibility
85(+29 vs avg)
Best Practices
91(+31 vs avg)
Key Findings
- CriticalSSL certificate not found
Ensure the site has a valid SSL certificate installed
- CriticalMissing og:title
Add og:title meta tag for compelling social media previews
- CriticalNo H1 tag found
Add exactly one H1 tag with the primary keyword
- CriticalCrawl traps detected
Use rel=nofollow, URL parameters in GSC, or robots.txt to prevent crawlers from following these patterns
- Critical1 buttons without accessible name
Add visible text or aria-label to all buttons
Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Local Business
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type
Local SEO Context
Sweden has high internet penetration and favors Swedish domains in local searches.