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GeneralMixed

SEO Report: wyborcza.pl

Generated April 28, 2026 · 36 findings · 4.8s

76
report.overallScore
74
seo
79
security
0
performance
66
accessibility
90
Best Practices

Institutional websites prioritize accessibility, security, and proper indexing — citizens and stakeholders need easy access to relevant information.

Score Breakdown

Average General score: 50

seo
74(+29 vs avg)
security
79(+21 vs avg)
performance
0(-44 vs avg)
accessibility
66(+14 vs avg)
Best Practices
90(+34 vs avg)

Score Projection

Estimated improvement based on the findings in this report

Current score: 76Projected score: 80
Current score
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Module Breakdown

structured data
301 finding
sitemap
301 finding
headers
357 findings
technology
604 findings
accessibility
664 findings
rate limits
753 findings
brand checker
753 findings
page experience
751 finding
meta
773 findings
robots
851 finding
crawl budget
851 finding
cookies
902 findings
news mentions
93
content
942 findings
dns
951 finding
social checker
951 finding
ssl
100
mobile
1001 finding
layout scan
100
uptime checker
100
indexing checker
100
log analyzer
100

All Findings (34)

Critical (4)

  • highmeta

    Missing meta description

    No meta description tag found

    Add a meta description (120-160 characters)

  • highsitemap

    Missing sitemap.xml

    No sitemap.xml found at the root

    Create a sitemap.xml to help search engines discover all pages

  • highaccessibility

    6 form fields without labels

    Form inputs without associated labels are inaccessible

    Use <label for="id"> or aria-label on every form field

  • highpage experience

    Intrusive interstitials detected

    Found 10 potential popup/overlay elements

    Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties

Medium (12)

  • mediumheaders

    Missing content-security-policy

    CSP header is missing. The site may be vulnerable to XSS attacks.

    Add a Content-Security-Policy header to restrict resource loading

  • mediumheaders

    Missing x-content-type-options

    X-Content-Type-Options is missing. MIME-sniffing attacks are possible.

    Add X-Content-Type-Options: nosniff header

  • mediumheaders

    Missing x-frame-options

    X-Frame-Options is missing. The site may be vulnerable to clickjacking.

    Add X-Frame-Options: DENY or SAMEORIGIN header

  • mediumstructured data

    No structured data found

    No JSON-LD schemas detected on the page

    Add structured data (Organization, WebSite, BreadcrumbList) for rich search results

  • mediumrobots

    No sitemap in robots.txt

    robots.txt does not reference a sitemap

    Add Sitemap: https://yourdomain.com/sitemap.xml to robots.txt

  • mediumtechnology

    Render-blocking scripts

    9 scripts load synchronously without async/defer

    Add async or defer to non-critical scripts to improve page load speed

  • mediumtechnology

    Mixed content detected

    4 resources loaded over HTTP on an HTTPS page

    Update all resource URLs to use HTTPS

  • mediumaccessibility

    Missing main landmark

    No <main> element or role="main" found

    Wrap primary content in a <main> element for screen reader navigation

  • mediumaccessibility

    No skip navigation link

    No skip-to-content link at the top of the page

    Add a visually hidden skip link as the first focusable element

  • mediumrate limits

    No rate limiting detected

    10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.

    Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks

  • mediumbrand checker

    No Organization schema

    No Organization JSON-LD found

    Add Organization structured data with name, logo, and contact information

  • mediumcrawl budget

    No sitemap.xml found

    sitemap.xml returned HTTP 404

    Create a sitemap.xml to help search engines discover all pages

Low (18)

  • lowcookies

    3 cookies missing HttpOnly flag

    Cookies without HttpOnly can be accessed by JavaScript, increasing XSS risk

    Add HttpOnly to session and authentication cookies

  • lowcookies

    1 cookie with expiry > 1 year

    Long cookie lifetimes may violate privacy regulations

    Reduce cookie lifetimes to the minimum necessary period

  • lowdns

    No IPv6 (AAAA) records

    The domain has no AAAA records for IPv6 connectivity

    Add AAAA DNS records for IPv6 support

  • lowheaders

    Missing permissions-policy

    Permissions-Policy is missing.

    Add Permissions-Policy to restrict browser feature access

  • lowheaders

    HSTS max-age too short

    HSTS max-age is 0s (recommended: 31536000)

    Set max-age to at least 31536000 (1 year)

  • lowheaders

    Server header exposes software

    Server: Apache

    Remove or obfuscate the Server header to reduce information leakage

  • lowheaders

    Missing Cache-Control header

    No Cache-Control header — browser caching is undefined

    Add Cache-Control with appropriate max-age for static and dynamic resources

  • lowmeta

    Missing og:type

    Open Graph type is not set

    Add og:type meta tag (e.g., "website", "article")

  • lowtechnology

    Many inline scripts

    34 inline <script> blocks found

    Move inline scripts to external files for caching and CSP compliance

  • lowtechnology

    Many third-party domains

    51 external domains — may impact performance and privacy

    Reduce third-party dependencies or self-host critical resources

  • lowcontent

    Low text-to-HTML ratio

    Text/HTML ratio is 4% (recommended: >5%)

    Consider adding more descriptive text content

  • lowcontent

    Lazy images without dimensions

    126 lazy-loaded images lack width/height — causes layout shift

    Add width and height attributes to lazy-loaded images

  • lowaccessibility

    Missing navigation landmark

    No <nav> element or role="navigation" found

    Wrap navigation links in a <nav> element

  • lowrate limits

    No WAF detected

    No Web Application Firewall (Cloudflare, AWS, Akamai, Vercel, Sucuri, Fastly) was detected in response headers.

    Consider using a WAF to protect against common web attacks (XSS, SQL injection, DDoS)

  • lowrate limits

    No bot protection detected

    No CAPTCHA, challenge page, or bot detection was triggered during rapid requests.

    Consider implementing bot protection (e.g., Cloudflare Turnstile, hCaptcha) for sensitive endpoints

  • lowsocial checker

    Missing og:type

    Open Graph type is not set

    Add og:type meta tag (e.g., "website", "article")

  • lowbrand checker

    No WebSite schema

    No WebSite JSON-LD found

    Add WebSite structured data for sitelinks search box in Google

  • lowbrand checker

    No web app manifest

    No manifest.json linked — PWA features unavailable

    Add a web app manifest for installability and brand customization

AI Fix Prompt

Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions

Fix all SEO issues found in the audit of wyborcza.pl.

Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.

```json
{
  "domain": "wyborcza.pl",
  "scores": {
    "overall": 76,
    "performance": 0,
    "seo": 74,
    "accessibility": 66,
    "bestPractices": 90,
    "security": 79
  },
  "findings": [
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing content-security-policy",
      "description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
      "recommendation": "Add a Content-Security-Policy header to restrict resource loading"
    },
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing x-content-type-options",
      "description": "X-Content-Type-Options is missing. MIME-sniffing attacks are possible.",
      "recommendation": "Add X-Content-Type-Options: nosniff header"
    },
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing x-frame-options",
      "description": "X-Frame-Options is missing. The site may be vulnerable to clickjacking.",
      "recommendation": "Add X-Frame-Options: DENY or SAMEORIGIN header"
    },
    {
      "module": "meta",
      "severity": "high",
      "title": "Missing meta description",
      "description": "No meta description tag found",
      "recommendation": "Add a meta description (120-160 characters)"
    },
    {
      "module": "structured-data",
      "severity": "medium",
      "title": "No structured data found",
      "description": "No JSON-LD schemas detected on the page",
      "recommendation": "Add structured data (Organization, WebSite, BreadcrumbList) for rich search results"
    },
    {
      "module": "robots",
      "severity": "medium",
      "title": "No sitemap in robots.txt",
      "description": "robots.txt does not reference a sitemap",
      "recommendation": "Add Sitemap: https://yourdomain.com/sitemap.xml to robots.txt"
    },
    {
      "module": "sitemap",
      "severity": "high",
      "title": "Missing sitemap.xml",
      "description": "No sitemap.xml found at the root",
      "recommendation": "Create a sitemap.xml to help search engines discover all pages"
    },
    {
      "module": "technology",
      "severity": "medium",
      "title": "Render-blocking scripts",
      "description": "9 scripts load synchronously without async/defer",
      "recommendation": "Add async or defer to non-critical scripts to improve page load speed"
    },
    {
      "module": "technology",
      "severity": "medium",
      "title": "Mixed content detected",
      "description": "4 resources loaded over HTTP on an HTTPS page",
      "recommendation": "Update all resource URLs to use HTTPS"
    },
    {
      "module": "accessibility",
      "severity": "high",
      "title": "6 form fields without labels",
      "description": "Form inputs without associated labels are inaccessible",
      "recommendation": "Use <label for=\"id\"> or aria-label on every form field"
    },
    {
      "module": "accessibility",
      "severity": "medium",
      "title": "Missing main landmark",
      "description": "No <main> element or role=\"main\" found",
      "recommendation": "Wrap primary content in a <main> element for screen reader navigation"
    },
    {
      "module": "accessibility",
      "severity": "medium",
      "title": "No skip navigation link",
      "description": "No skip-to-content link at the top of the page",
      "recommendation": "Add a visually hidden skip link as the first focusable element"
    },
    {
      "module": "rate-limits",
      "severity": "medium",
      "title": "No rate limiting detected",
      "description": "10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.",
      "recommendation": "Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks"
    },
    {
      "module": "brand-checker",
      "severity": "medium",
      "title": "No Organization schema",
      "description": "No Organization JSON-LD found",
      "recommendation": "Add Organization structured data with name, logo, and contact information"
    },
    {
      "module": "crawl-budget",
      "severity": "medium",
      "title": "No sitemap.xml found",
      "description": "sitemap.xml returned HTTP 404",
      "recommendation": "Create a sitemap.xml to help search engines discover all pages"
    },
    {
      "module": "page-experience",
      "severity": "high",
      "title": "Intrusive interstitials detected",
      "description": "Found 10 potential popup/overlay elements",
      "recommendation": "Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties"
    }
  ]
}
```

Recommendations for your industry

  • 1Ensure WCAG 2.1 AA compliance
  • 2Implement all recommended security headers
  • 3Ensure sitemap covers all important pages
  • 4Optimize page load time to under 2 seconds
  • 5Ensure responsive design on all pages

SEO Checklist for General

Tips for Mixed websites

  • →Define clear landing pages for each segment
  • →Use different meta strategies per page group
  • →Segment sitemap by content type

Local SEO Context

Poland is Central Europe's fastest growing digital market.

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