SEO Report: autoscout24.se
Generated April 30, 2026 · 42 findings · 4.4s
Institutional websites prioritize accessibility, security, and proper indexing — citizens and stakeholders need easy access to relevant information.
Score Breakdown
Average General score: 50
Score Projection
Estimated improvement based on the findings in this report
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Module Breakdown
All Findings (39)
Critical (3)
- highsitemap
Missing sitemap.xml
No sitemap.xml found at the root
Create a sitemap.xml to help search engines discover all pages
- highsocial checker
Missing og:title
Open Graph title is not set — social shares will use generic text
Add og:title meta tag for compelling social media previews
- highcrawl budget
Crawl traps detected
Found 8 URLs with pagination/faceted navigation patterns
Use rel=nofollow, URL parameters in GSC, or robots.txt to prevent crawlers from following these patterns
Medium (14)
- mediumdns
Missing SPF record
No SPF TXT record found. Email spoofing is possible.
Add a TXT record with v=spf1 policy
- mediumdns
No DKIM record found
None of the common DKIM selectors returned a valid key. Email authentication may be incomplete.
Configure DKIM signing with your email provider and publish the public key in DNS
- mediumheaders
Missing content-security-policy
CSP header is missing. The site may be vulnerable to XSS attacks.
Add a Content-Security-Policy header to restrict resource loading
- mediummeta
Missing og:title
Open Graph title is not set
Add og:title meta tag for social sharing
- mediummeta
Missing og:image
No Open Graph image set. Social shares will lack a preview image.
Add og:image meta tag (1200x630px recommended)
- mediumstructured data
No structured data found
No JSON-LD schemas detected on the page
Add structured data (Organization, WebSite, BreadcrumbList) for rich search results
- mediumrobots
No sitemap in robots.txt
robots.txt does not reference a sitemap
Add Sitemap: https://yourdomain.com/sitemap.xml to robots.txt
- mediumcontent
Very low text-to-HTML ratio
Text/HTML ratio is 1% (recommended: >5%)
Increase meaningful text content relative to HTML markup
- mediumaccessibility
Missing main landmark
No <main> element or role="main" found
Wrap primary content in a <main> element for screen reader navigation
- mediumsocial checker
Missing og:description
Open Graph description is not set
Add og:description for better social sharing previews
- mediumsocial checker
Missing og:image
No social sharing image set — posts will lack visual appeal
Add og:image meta tag (1200x630px recommended)
- mediumsocial checker
Missing Twitter Card
No twitter:card meta tag — Twitter/X will use default preview
Add twitter:card meta tag (e.g., "summary_large_image")
- mediumbrand checker
No Organization schema
No Organization JSON-LD found
Add Organization structured data with name, logo, and contact information
- mediumcrawl budget
No sitemap.xml found
sitemap.xml returned HTTP 404
Create a sitemap.xml to help search engines discover all pages
Low (22)
- lowcookies
3 cookies missing HttpOnly flag
Cookies without HttpOnly can be accessed by JavaScript, increasing XSS risk
Add HttpOnly to session and authentication cookies
- lowdns
No IPv6 (AAAA) records
The domain has no AAAA records for IPv6 connectivity
Add AAAA DNS records for IPv6 support
- lowdns
DMARC policy is 'none'
DMARC is set but policy is 'none' (monitoring only).
Consider upgrading DMARC policy to 'quarantine' or 'reject'
- lowdns
Only one MX record (no redundancy)
A single MX record means no failover if the mail server goes down.
Add a secondary MX record for email redundancy
- lowheaders
Missing referrer-policy
Referrer-Policy is not set. Full URLs may leak to third parties.
Add Referrer-Policy: strict-origin-when-cross-origin
- lowheaders
Missing permissions-policy
Permissions-Policy is missing.
Add Permissions-Policy to restrict browser feature access
- lowheaders
HSTS max-age too short
HSTS max-age is 15552000s (recommended: 31536000)
Set max-age to at least 31536000 (1 year)
- lowheaders
Server header exposes software
Server: nginx
Remove or obfuscate the Server header to reduce information leakage
- lowmeta
Missing og:description
Open Graph description is not set
Add og:description meta tag for social sharing
- lowmeta
Missing Twitter Card
No twitter:card meta tag
Add twitter:card meta tag for Twitter sharing
- lowtechnology
Many third-party domains
23 external domains — may impact performance and privacy
Reduce third-party dependencies or self-host critical resources
- lowcontent
Lazy images without dimensions
5 lazy-loaded images lack width/height — causes layout shift
Add width and height attributes to lazy-loaded images
- lowmobile
Missing autocomplete attributes
1 form fields lack autocomplete hints
Add autocomplete attributes (email, tel, name) for faster mobile form filling
- lowmobile
Unresponsive images
8 images lack srcset or responsive sizing
Use srcset and sizes attributes for responsive images
- lowrate limits
No rate limiting detected
No explicit rate-limit headers or 429 responses detected. AWS CloudFront WAF provides platform-level protection.
Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks
- lownews mentions
No press or news presence
No press pages found on the site and no external news mentions detected
Create a /news or /press page with company updates — this builds authority and earns links
- lowsocial checker
Missing og:type
Open Graph type is not set
Add og:type meta tag (e.g., "website", "article")
- lowsocial checker
No social profile links
No links to social media profiles found on the homepage
Add links to your social media profiles for better brand visibility and authority signals
- lowbrand checker
No WebSite schema
No WebSite JSON-LD found
Add WebSite structured data for sitelinks search box in Google
- lowbrand checker
Missing og:site_name
Open Graph site name is not set
Add og:site_name meta tag for consistent social sharing
- lowpage experience
Popup elements detected
Found 1 popup/overlay element(s) — likely consent banners
Ensure popups don't cover main content excessively, especially on mobile
- lowpage experience
No resource hints
No preload or preconnect hints found
Add preload for critical resources and preconnect for important third-party origins
AI Fix Prompt
Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions
Fix all SEO issues found in the audit of autoscout24.se.
Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.
```json
{
"domain": "autoscout24.se",
"scores": {
"overall": 79,
"performance": 0,
"seo": 68,
"accessibility": 92,
"bestPractices": 85,
"security": 82
},
"findings": [
{
"module": "dns",
"severity": "medium",
"title": "Missing SPF record",
"description": "No SPF TXT record found. Email spoofing is possible.",
"recommendation": "Add a TXT record with v=spf1 policy"
},
{
"module": "dns",
"severity": "medium",
"title": "No DKIM record found",
"description": "None of the common DKIM selectors returned a valid key. Email authentication may be incomplete.",
"recommendation": "Configure DKIM signing with your email provider and publish the public key in DNS"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing content-security-policy",
"description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
"recommendation": "Add a Content-Security-Policy header to restrict resource loading"
},
{
"module": "meta",
"severity": "medium",
"title": "Missing og:title",
"description": "Open Graph title is not set",
"recommendation": "Add og:title meta tag for social sharing"
},
{
"module": "meta",
"severity": "medium",
"title": "Missing og:image",
"description": "No Open Graph image set. Social shares will lack a preview image.",
"recommendation": "Add og:image meta tag (1200x630px recommended)"
},
{
"module": "structured-data",
"severity": "medium",
"title": "No structured data found",
"description": "No JSON-LD schemas detected on the page",
"recommendation": "Add structured data (Organization, WebSite, BreadcrumbList) for rich search results"
},
{
"module": "robots",
"severity": "medium",
"title": "No sitemap in robots.txt",
"description": "robots.txt does not reference a sitemap",
"recommendation": "Add Sitemap: https://yourdomain.com/sitemap.xml to robots.txt"
},
{
"module": "sitemap",
"severity": "high",
"title": "Missing sitemap.xml",
"description": "No sitemap.xml found at the root",
"recommendation": "Create a sitemap.xml to help search engines discover all pages"
},
{
"module": "content",
"severity": "medium",
"title": "Very low text-to-HTML ratio",
"description": "Text/HTML ratio is 1% (recommended: >5%)",
"recommendation": "Increase meaningful text content relative to HTML markup"
},
{
"module": "accessibility",
"severity": "medium",
"title": "Missing main landmark",
"description": "No <main> element or role=\"main\" found",
"recommendation": "Wrap primary content in a <main> element for screen reader navigation"
},
{
"module": "social-checker",
"severity": "high",
"title": "Missing og:title",
"description": "Open Graph title is not set — social shares will use generic text",
"recommendation": "Add og:title meta tag for compelling social media previews"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing og:description",
"description": "Open Graph description is not set",
"recommendation": "Add og:description for better social sharing previews"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing og:image",
"description": "No social sharing image set — posts will lack visual appeal",
"recommendation": "Add og:image meta tag (1200x630px recommended)"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing Twitter Card",
"description": "No twitter:card meta tag — Twitter/X will use default preview",
"recommendation": "Add twitter:card meta tag (e.g., \"summary_large_image\")"
},
{
"module": "brand-checker",
"severity": "medium",
"title": "No Organization schema",
"description": "No Organization JSON-LD found",
"recommendation": "Add Organization structured data with name, logo, and contact information"
},
{
"module": "crawl-budget",
"severity": "medium",
"title": "No sitemap.xml found",
"description": "sitemap.xml returned HTTP 404",
"recommendation": "Create a sitemap.xml to help search engines discover all pages"
},
{
"module": "crawl-budget",
"severity": "high",
"title": "Crawl traps detected",
"description": "Found 8 URLs with pagination/faceted navigation patterns",
"recommendation": "Use rel=nofollow, URL parameters in GSC, or robots.txt to prevent crawlers from following these patterns"
}
]
}
```Recommendations for your industry
- 1Ensure WCAG 2.1 AA compliance
- 2Implement all recommended security headers
- 3Ensure sitemap covers all important pages
- 4Optimize page load time to under 2 seconds
- 5Ensure responsive design on all pages
SEO Checklist for General
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type
Local SEO Context
Sweden has high internet penetration and favors Swedish domains in local searches.