SEO Report: sp.se
Generated April 30, 2026 · 35 findings · 5.3s
Institutional websites prioritize accessibility, security, and proper indexing — citizens and stakeholders need easy access to relevant information.
Score Breakdown
Average General score: 50
Score Projection
Estimated improvement based on the findings in this report
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Module Breakdown
All Findings (33)
Critical (5)
- highheaders
HTTP 403 error
Server returned HTTP 403
Fix the server error to return a 200 status
- highsitemap
Invalid sitemap format
Sitemap does not appear to be valid XML
Ensure sitemap.xml is properly formatted XML
- highsitemap
Empty sitemap
Sitemap contains no URLs
Add URLs to the sitemap
- highpage experience
Intrusive interstitials detected
Found 6 potential popup/overlay elements
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties
- highindexing checker
Canonical points to different domain
Canonical: https://www.ri.se/sv points to ri.se
Ensure the canonical URL points to the same domain unless cross-domain canonicalization is intended
Medium (12)
- mediumheaders
Missing content-security-policy
CSP header is missing. The site may be vulnerable to XSS attacks.
Add a Content-Security-Policy header to restrict resource loading
- mediumheaders
Missing x-content-type-options
X-Content-Type-Options is missing. MIME-sniffing attacks are possible.
Add X-Content-Type-Options: nosniff header
- mediumheaders
Missing x-frame-options
X-Frame-Options is missing. The site may be vulnerable to clickjacking.
Add X-Frame-Options: DENY or SAMEORIGIN header
- mediumheaders
CORS allows all origins
Access-Control-Allow-Origin: * allows any website to make requests
Restrict CORS to specific trusted origins if the page handles sensitive data
- mediumstructured data
Missing @type in schema
A structured data object has no @type
Add a @type property (e.g. Organization, WebSite)
- mediumrobots
No User-agent directive
robots.txt has no User-agent directive
Add User-agent: * to apply rules to all crawlers
- mediumrobots
No sitemap in robots.txt
robots.txt does not reference a sitemap
Add Sitemap: https://yourdomain.com/sitemap.xml to robots.txt
- mediumaccessibility
Auto-playing media detected
2 video/audio elements auto-play
Avoid auto-playing media or ensure it has controls and is muted by default
- mediumrate limits
No rate limiting detected
10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.
Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks
- mediumsocial checker
og:image not accessible
OG image returned HTTP 403
Ensure og:image URL is publicly accessible
- mediumuptime checker
Soft 404 detected
Non-existent URLs return HTTP 200 instead of 404
Return proper 404 status codes for non-existent pages to avoid indexing junk URLs
- mediumbrand checker
No Organization schema
No Organization JSON-LD found
Add Organization structured data with name, logo, and contact information
Low (16)
- lowdns
DMARC policy is 'none'
DMARC is set but policy is 'none' (monitoring only).
Consider upgrading DMARC policy to 'quarantine' or 'reject'
- lowdns
Only one MX record (no redundancy)
A single MX record means no failover if the mail server goes down.
Add a secondary MX record for email redundancy
- lowheaders
Missing referrer-policy
Referrer-Policy is not set. Full URLs may leak to third parties.
Add Referrer-Policy: strict-origin-when-cross-origin
- lowheaders
Missing permissions-policy
Permissions-Policy is missing.
Add Permissions-Policy to restrict browser feature access
- lowheaders
HSTS max-age too short
HSTS max-age is 14515200s (recommended: 31536000)
Set max-age to at least 31536000 (1 year)
- lowheaders
Missing Cache-Control header
No Cache-Control header — browser caching is undefined
Add Cache-Control with appropriate max-age for static and dynamic resources
- lowheaders
Content-Type missing charset
Content-Type header does not specify charset
Add charset=utf-8 to Content-Type header
- lowstructured data
Missing Organization schema
No Organization or LocalBusiness structured data found
Add Organization schema with name, logo, and contact info
- lowstructured data
Missing WebSite schema
No WebSite structured data found
Add WebSite schema with SearchAction for sitelinks search box
- lowmobile
Unresponsive images
6 images lack srcset or responsive sizing
Use srcset and sizes attributes for responsive images
- lowrate limits
No WAF detected
No Web Application Firewall (Cloudflare, AWS, Akamai, Vercel, Sucuri, Fastly) was detected in response headers.
Consider using a WAF to protect against common web attacks (XSS, SQL injection, DDoS)
- lowrate limits
No bot protection detected
No CAPTCHA, challenge page, or bot detection was triggered during rapid requests.
Consider implementing bot protection (e.g., Cloudflare Turnstile, hCaptcha) for sensitive endpoints
- lownews mentions
No press or news presence
No press pages found on the site and no external news mentions detected
Create a /news or /press page with company updates — this builds authority and earns links
- lowsocial checker
No social profile links
No links to social media profiles found on the homepage
Add links to your social media profiles for better brand visibility and authority signals
- lowbrand checker
No WebSite schema
No WebSite JSON-LD found
Add WebSite structured data for sitelinks search box in Google
- lowlog analyzer
Soft 404 response
Non-existent pages return HTTP 200 instead of 404
Return proper 404 status codes for non-existent pages
AI Fix Prompt
Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions
Fix all SEO issues found in the audit of sp.se.
Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.
```json
{
"domain": "sp.se",
"scores": {
"overall": 81,
"performance": 0,
"seo": 80,
"accessibility": 92,
"bestPractices": 90,
"security": 73
},
"findings": [
{
"module": "headers",
"severity": "medium",
"title": "Missing content-security-policy",
"description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
"recommendation": "Add a Content-Security-Policy header to restrict resource loading"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing x-content-type-options",
"description": "X-Content-Type-Options is missing. MIME-sniffing attacks are possible.",
"recommendation": "Add X-Content-Type-Options: nosniff header"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing x-frame-options",
"description": "X-Frame-Options is missing. The site may be vulnerable to clickjacking.",
"recommendation": "Add X-Frame-Options: DENY or SAMEORIGIN header"
},
{
"module": "headers",
"severity": "medium",
"title": "CORS allows all origins",
"description": "Access-Control-Allow-Origin: * allows any website to make requests",
"recommendation": "Restrict CORS to specific trusted origins if the page handles sensitive data"
},
{
"module": "headers",
"severity": "high",
"title": "HTTP 403 error",
"description": "Server returned HTTP 403",
"recommendation": "Fix the server error to return a 200 status"
},
{
"module": "structured-data",
"severity": "medium",
"title": "Missing @type in schema",
"description": "A structured data object has no @type",
"recommendation": "Add a @type property (e.g. Organization, WebSite)"
},
{
"module": "robots",
"severity": "medium",
"title": "No User-agent directive",
"description": "robots.txt has no User-agent directive",
"recommendation": "Add User-agent: * to apply rules to all crawlers"
},
{
"module": "robots",
"severity": "medium",
"title": "No sitemap in robots.txt",
"description": "robots.txt does not reference a sitemap",
"recommendation": "Add Sitemap: https://yourdomain.com/sitemap.xml to robots.txt"
},
{
"module": "sitemap",
"severity": "high",
"title": "Invalid sitemap format",
"description": "Sitemap does not appear to be valid XML",
"recommendation": "Ensure sitemap.xml is properly formatted XML"
},
{
"module": "sitemap",
"severity": "high",
"title": "Empty sitemap",
"description": "Sitemap contains no URLs",
"recommendation": "Add URLs to the sitemap"
},
{
"module": "accessibility",
"severity": "medium",
"title": "Auto-playing media detected",
"description": "2 video/audio elements auto-play",
"recommendation": "Avoid auto-playing media or ensure it has controls and is muted by default"
},
{
"module": "rate-limits",
"severity": "medium",
"title": "No rate limiting detected",
"description": "10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.",
"recommendation": "Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks"
},
{
"module": "social-checker",
"severity": "medium",
"title": "og:image not accessible",
"description": "OG image returned HTTP 403",
"recommendation": "Ensure og:image URL is publicly accessible"
},
{
"module": "uptime-checker",
"severity": "medium",
"title": "Soft 404 detected",
"description": "Non-existent URLs return HTTP 200 instead of 404",
"recommendation": "Return proper 404 status codes for non-existent pages to avoid indexing junk URLs"
},
{
"module": "brand-checker",
"severity": "medium",
"title": "No Organization schema",
"description": "No Organization JSON-LD found",
"recommendation": "Add Organization structured data with name, logo, and contact information"
},
{
"module": "page-experience",
"severity": "high",
"title": "Intrusive interstitials detected",
"description": "Found 6 potential popup/overlay elements",
"recommendation": "Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties"
},
{
"module": "indexing-checker",
"severity": "high",
"title": "Canonical points to different domain",
"description": "Canonical: https://www.ri.se/sv points to ri.se",
"recommendation": "Ensure the canonical URL points to the same domain unless cross-domain canonicalization is intended"
}
]
}
```Recommendations for your industry
- 1Ensure WCAG 2.1 AA compliance
- 2Implement all recommended security headers
- 3Ensure sitemap covers all important pages
- 4Optimize page load time to under 2 seconds
- 5Ensure responsive design on all pages
SEO Checklist for General
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type
Local SEO Context
Sweden has high internet penetration and favors Swedish domains in local searches.