SEO Report: kotaku.com.au
Generated May 1, 2026 · 38 findings · 2.3s
Ecommerce and commercial websites have unique SEO challenges — product pages require structured data, fast loading, and optimal mobile experience to convert.
Score Breakdown
Average Ecommerce score: 62
Score Projection
Estimated improvement based on the findings in this report
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Module Breakdown
All Findings (34)
Critical (6)
- highheaders
Missing strict-transport-security
HSTS header is missing. The site may be vulnerable to downgrade attacks.
Add Strict-Transport-Security header with max-age of at least 31536000
- highcontent
Images missing alt text
3 image(s) have no alt attribute
Add descriptive alt text to all images for accessibility and SEO
- highaccessibility
3 images missing alt attribute
Images without alt text are inaccessible to screen readers
Add descriptive alt text to all informational images, or alt="" for decorative ones
- highaccessibility
4 form fields without labels
Form inputs without associated labels are inaccessible
Use <label for="id"> or aria-label on every form field
- highuptime checker
No HTTPS redirect
HTTP requests are not redirected to HTTPS
Configure a 301 redirect from HTTP to HTTPS for all pages
- highpage experience
Intrusive interstitials detected
Found 5 potential popup/overlay elements
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties
Medium (16)
- mediumdns
Missing DMARC record
No DMARC policy found at _dmarc subdomain.
Add a DMARC TXT record to prevent email spoofing
- mediumdns
No DKIM record found
None of the common DKIM selectors returned a valid key. Email authentication may be incomplete.
Configure DKIM signing with your email provider and publish the public key in DNS
- mediumheaders
Missing content-security-policy
CSP header is missing. The site may be vulnerable to XSS attacks.
Add a Content-Security-Policy header to restrict resource loading
- mediumssl
HTTP does not redirect to HTTPS
Port 80 does not redirect to HTTPS
Set up a 301 redirect from HTTP to HTTPS
- mediummeta
Title too short
Title is 16 characters (recommended: 50-60)
Write a more descriptive title (50-60 characters)
- mediummeta
Missing og:image
No Open Graph image set. Social shares will lack a preview image.
Add og:image meta tag (1200x630px recommended)
- mediumstructured data
Missing @type in schema
A structured data object has no @type
Add a @type property (e.g. Organization, WebSite)
- mediumrobots
No sitemap in robots.txt
robots.txt does not reference a sitemap
Add Sitemap: https://yourdomain.com/sitemap.xml to robots.txt
- mediumsitemap
Sitemap contains HTTP URLs
4 URLs in sitemap use HTTP instead of HTTPS
Update all sitemap URLs to use HTTPS
- mediumtechnology
Render-blocking scripts
15 scripts load synchronously without async/defer
Add async or defer to non-critical scripts to improve page load speed
- mediumaccessibility
Missing main landmark
No <main> element or role="main" found
Wrap primary content in a <main> element for screen reader navigation
- mediumaccessibility
No skip navigation link
No skip-to-content link at the top of the page
Add a visually hidden skip link as the first focusable element
- mediumlayout scan
No landmark elements
No semantic landmarks found (nav, main, header, footer)
Use semantic HTML5 landmarks for better accessibility and SEO
- mediumsocial checker
Missing og:image
No social sharing image set — posts will lack visual appeal
Add og:image meta tag (1200x630px recommended)
- mediumuptime checker
Inconsistent www handling
Both www and non-www versions respond with 200 — one should redirect to the other
Choose either www or non-www as canonical and redirect the other with a 301
- mediumlog analyzer
Exposed /wp-login.php
/wp-login.php is accessible (HTTP 200) — CMS admin panel is publicly visible
Restrict access to admin panels via IP whitelisting or authentication
Low (12)
- lowdns
Only one MX record (no redundancy)
A single MX record means no failover if the mail server goes down.
Add a secondary MX record for email redundancy
- lowheaders
Missing permissions-policy
Permissions-Policy is missing.
Add Permissions-Policy to restrict browser feature access
- lowstructured data
Missing Organization schema
No Organization or LocalBusiness structured data found
Add Organization schema with name, logo, and contact info
- lowstructured data
Missing WebSite schema
No WebSite structured data found
Add WebSite schema with SearchAction for sitelinks search box
- lowtechnology
Many inline scripts
18 inline <script> blocks found
Move inline scripts to external files for caching and CSP compliance
- lowtechnology
Many external CSS files
16 external stylesheets loaded
Consider bundling CSS files to reduce HTTP requests
- lowcontent
Low text-to-HTML ratio
Text/HTML ratio is 3% (recommended: >5%)
Consider adding more descriptive text content
- lowcontent
Empty anchor links
6 links point to "#" or "javascript:void(0)"
Use proper URLs or button elements instead of empty anchors
- lowaccessibility
Missing navigation landmark
No <nav> element or role="navigation" found
Wrap navigation links in a <nav> element
- lowrate limits
No rate limiting detected
No explicit rate-limit headers or 429 responses detected. Cloudflare WAF provides platform-level protection.
Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks
- lownews mentions
No press page on site
Found 3 external mentions but no dedicated press page
Create a /press or /news section to aggregate and amplify media coverage
- lowbrand checker
No web app manifest
No manifest.json linked — PWA features unavailable
Add a web app manifest for installability and brand customization
AI Fix Prompt
Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions
Fix all SEO issues found in the audit of kotaku.com.au.
Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.
```json
{
"domain": "kotaku.com.au",
"scores": {
"overall": 77,
"performance": 0,
"seo": 87,
"accessibility": 51,
"bestPractices": 81,
"security": 80
},
"findings": [
{
"module": "dns",
"severity": "medium",
"title": "Missing DMARC record",
"description": "No DMARC policy found at _dmarc subdomain.",
"recommendation": "Add a DMARC TXT record to prevent email spoofing"
},
{
"module": "dns",
"severity": "medium",
"title": "No DKIM record found",
"description": "None of the common DKIM selectors returned a valid key. Email authentication may be incomplete.",
"recommendation": "Configure DKIM signing with your email provider and publish the public key in DNS"
},
{
"module": "headers",
"severity": "high",
"title": "Missing strict-transport-security",
"description": "HSTS header is missing. The site may be vulnerable to downgrade attacks.",
"recommendation": "Add Strict-Transport-Security header with max-age of at least 31536000"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing content-security-policy",
"description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
"recommendation": "Add a Content-Security-Policy header to restrict resource loading"
},
{
"module": "ssl",
"severity": "medium",
"title": "HTTP does not redirect to HTTPS",
"description": "Port 80 does not redirect to HTTPS",
"recommendation": "Set up a 301 redirect from HTTP to HTTPS"
},
{
"module": "meta",
"severity": "medium",
"title": "Title too short",
"description": "Title is 16 characters (recommended: 50-60)",
"recommendation": "Write a more descriptive title (50-60 characters)"
},
{
"module": "meta",
"severity": "medium",
"title": "Missing og:image",
"description": "No Open Graph image set. Social shares will lack a preview image.",
"recommendation": "Add og:image meta tag (1200x630px recommended)"
},
{
"module": "structured-data",
"severity": "medium",
"title": "Missing @type in schema",
"description": "A structured data object has no @type",
"recommendation": "Add a @type property (e.g. Organization, WebSite)"
},
{
"module": "robots",
"severity": "medium",
"title": "No sitemap in robots.txt",
"description": "robots.txt does not reference a sitemap",
"recommendation": "Add Sitemap: https://yourdomain.com/sitemap.xml to robots.txt"
},
{
"module": "sitemap",
"severity": "medium",
"title": "Sitemap contains HTTP URLs",
"description": "4 URLs in sitemap use HTTP instead of HTTPS",
"recommendation": "Update all sitemap URLs to use HTTPS"
},
{
"module": "technology",
"severity": "medium",
"title": "Render-blocking scripts",
"description": "15 scripts load synchronously without async/defer",
"recommendation": "Add async or defer to non-critical scripts to improve page load speed"
},
{
"module": "content",
"severity": "high",
"title": "Images missing alt text",
"description": "3 image(s) have no alt attribute",
"recommendation": "Add descriptive alt text to all images for accessibility and SEO"
},
{
"module": "accessibility",
"severity": "high",
"title": "3 images missing alt attribute",
"description": "Images without alt text are inaccessible to screen readers",
"recommendation": "Add descriptive alt text to all informational images, or alt=\"\" for decorative ones"
},
{
"module": "accessibility",
"severity": "high",
"title": "4 form fields without labels",
"description": "Form inputs without associated labels are inaccessible",
"recommendation": "Use <label for=\"id\"> or aria-label on every form field"
},
{
"module": "accessibility",
"severity": "medium",
"title": "Missing main landmark",
"description": "No <main> element or role=\"main\" found",
"recommendation": "Wrap primary content in a <main> element for screen reader navigation"
},
{
"module": "accessibility",
"severity": "medium",
"title": "No skip navigation link",
"description": "No skip-to-content link at the top of the page",
"recommendation": "Add a visually hidden skip link as the first focusable element"
},
{
"module": "layout-scan",
"severity": "medium",
"title": "No landmark elements",
"description": "No semantic landmarks found (nav, main, header, footer)",
"recommendation": "Use semantic HTML5 landmarks for better accessibility and SEO"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing og:image",
"description": "No social sharing image set — posts will lack visual appeal",
"recommendation": "Add og:image meta tag (1200x630px recommended)"
},
{
"module": "uptime-checker",
"severity": "high",
"title": "No HTTPS redirect",
"description": "HTTP requests are not redirected to HTTPS",
"recommendation": "Configure a 301 redirect from HTTP to HTTPS for all pages"
},
{
"module": "uptime-checker",
"severity": "medium",
"title": "Inconsistent www handling",
"description": "Both www and non-www versions respond with 200 — one should redirect to the other",
"recommendation": "Choose either www or non-www as canonical and redirect the other with a 301"
},
{
"module": "page-experience",
"severity": "high",
"title": "Intrusive interstitials detected",
"description": "Found 5 potential popup/overlay elements",
"recommendation": "Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties"
},
{
"module": "log-analyzer",
"severity": "medium",
"title": "Exposed /wp-login.php",
"description": "/wp-login.php is accessible (HTTP 200) — CMS admin panel is publicly visible",
"recommendation": "Restrict access to admin panels via IP whitelisting or authentication"
}
]
}
```Recommendations for your industry
- 1Add Product schema markup to product pages
- 2Mark up prices with Offer schema
- 3Optimize checkout speed to under 3 seconds
- 4Add trust signals and customer reviews
- 5Ensure mobile-friendly checkout experience
SEO Checklist for Ecommerce
Tips for B2C websites
- →Prioritize mobile speed and user experience
- →Use rich structured data for products/services
- →Implement customer reviews and social proof