Skip to main content
EcommerceB2C

SEO Report: kotaku.com.au

Generated May 1, 2026 · 38 findings · 2.3s

77
report.overallScore
87
seo
80
security
0
performance
51
accessibility
81
Best Practices

Ecommerce and commercial websites have unique SEO challenges — product pages require structured data, fast loading, and optimal mobile experience to convert.

Score Breakdown

Average Ecommerce score: 62

seo
87(+29 vs avg)
security
80(+9 vs avg)
performance
0(-55 vs avg)
accessibility
51(-13 vs avg)
Best Practices
81(+13 vs avg)

Score Projection

Estimated improvement based on the findings in this report

Current score: 77Projected score: 82
Current score
Free (+2)
Starter (+1)
Pro (+2)

Ready to improve your SEO?

Start a free trial and see how your score can improve.

Module Breakdown

accessibility
515 findings
headers
554 findings
uptime checker
602 findings
dns
653 findings
content
743 findings
technology
753 findings
page experience
751 finding
structured data
784 findings
meta
802 findings
news mentions
841 finding
ssl
851 finding
robots
851 finding
sitemap
851 finding
layout scan
851 finding
social checker
851 finding
log analyzer
851 finding
rate limits
952 findings
brand checker
951 finding
cookies
100
mobile
1001 finding
crawl budget
100
indexing checker
100

All Findings (34)

Critical (6)

  • highheaders

    Missing strict-transport-security

    HSTS header is missing. The site may be vulnerable to downgrade attacks.

    Add Strict-Transport-Security header with max-age of at least 31536000

  • highcontent

    Images missing alt text

    3 image(s) have no alt attribute

    Add descriptive alt text to all images for accessibility and SEO

  • highaccessibility

    3 images missing alt attribute

    Images without alt text are inaccessible to screen readers

    Add descriptive alt text to all informational images, or alt="" for decorative ones

  • highaccessibility

    4 form fields without labels

    Form inputs without associated labels are inaccessible

    Use <label for="id"> or aria-label on every form field

  • highuptime checker

    No HTTPS redirect

    HTTP requests are not redirected to HTTPS

    Configure a 301 redirect from HTTP to HTTPS for all pages

  • highpage experience

    Intrusive interstitials detected

    Found 5 potential popup/overlay elements

    Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties

Medium (16)

  • mediumdns

    Missing DMARC record

    No DMARC policy found at _dmarc subdomain.

    Add a DMARC TXT record to prevent email spoofing

  • mediumdns

    No DKIM record found

    None of the common DKIM selectors returned a valid key. Email authentication may be incomplete.

    Configure DKIM signing with your email provider and publish the public key in DNS

  • mediumheaders

    Missing content-security-policy

    CSP header is missing. The site may be vulnerable to XSS attacks.

    Add a Content-Security-Policy header to restrict resource loading

  • mediumssl

    HTTP does not redirect to HTTPS

    Port 80 does not redirect to HTTPS

    Set up a 301 redirect from HTTP to HTTPS

  • mediummeta

    Title too short

    Title is 16 characters (recommended: 50-60)

    Write a more descriptive title (50-60 characters)

  • mediummeta

    Missing og:image

    No Open Graph image set. Social shares will lack a preview image.

    Add og:image meta tag (1200x630px recommended)

  • mediumstructured data

    Missing @type in schema

    A structured data object has no @type

    Add a @type property (e.g. Organization, WebSite)

  • mediumrobots

    No sitemap in robots.txt

    robots.txt does not reference a sitemap

    Add Sitemap: https://yourdomain.com/sitemap.xml to robots.txt

  • mediumsitemap

    Sitemap contains HTTP URLs

    4 URLs in sitemap use HTTP instead of HTTPS

    Update all sitemap URLs to use HTTPS

  • mediumtechnology

    Render-blocking scripts

    15 scripts load synchronously without async/defer

    Add async or defer to non-critical scripts to improve page load speed

  • mediumaccessibility

    Missing main landmark

    No <main> element or role="main" found

    Wrap primary content in a <main> element for screen reader navigation

  • mediumaccessibility

    No skip navigation link

    No skip-to-content link at the top of the page

    Add a visually hidden skip link as the first focusable element

  • mediumlayout scan

    No landmark elements

    No semantic landmarks found (nav, main, header, footer)

    Use semantic HTML5 landmarks for better accessibility and SEO

  • mediumsocial checker

    Missing og:image

    No social sharing image set — posts will lack visual appeal

    Add og:image meta tag (1200x630px recommended)

  • mediumuptime checker

    Inconsistent www handling

    Both www and non-www versions respond with 200 — one should redirect to the other

    Choose either www or non-www as canonical and redirect the other with a 301

  • mediumlog analyzer

    Exposed /wp-login.php

    /wp-login.php is accessible (HTTP 200) — CMS admin panel is publicly visible

    Restrict access to admin panels via IP whitelisting or authentication

Low (12)

  • lowdns

    Only one MX record (no redundancy)

    A single MX record means no failover if the mail server goes down.

    Add a secondary MX record for email redundancy

  • lowheaders

    Missing permissions-policy

    Permissions-Policy is missing.

    Add Permissions-Policy to restrict browser feature access

  • lowstructured data

    Missing Organization schema

    No Organization or LocalBusiness structured data found

    Add Organization schema with name, logo, and contact info

  • lowstructured data

    Missing WebSite schema

    No WebSite structured data found

    Add WebSite schema with SearchAction for sitelinks search box

  • lowtechnology

    Many inline scripts

    18 inline <script> blocks found

    Move inline scripts to external files for caching and CSP compliance

  • lowtechnology

    Many external CSS files

    16 external stylesheets loaded

    Consider bundling CSS files to reduce HTTP requests

  • lowcontent

    Low text-to-HTML ratio

    Text/HTML ratio is 3% (recommended: >5%)

    Consider adding more descriptive text content

  • lowcontent

    Empty anchor links

    6 links point to "#" or "javascript:void(0)"

    Use proper URLs or button elements instead of empty anchors

  • lowaccessibility

    Missing navigation landmark

    No <nav> element or role="navigation" found

    Wrap navigation links in a <nav> element

  • lowrate limits

    No rate limiting detected

    No explicit rate-limit headers or 429 responses detected. Cloudflare WAF provides platform-level protection.

    Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks

  • lownews mentions

    No press page on site

    Found 3 external mentions but no dedicated press page

    Create a /press or /news section to aggregate and amplify media coverage

  • lowbrand checker

    No web app manifest

    No manifest.json linked — PWA features unavailable

    Add a web app manifest for installability and brand customization

AI Fix Prompt

Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions

Fix all SEO issues found in the audit of kotaku.com.au.

Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.

```json
{
  "domain": "kotaku.com.au",
  "scores": {
    "overall": 77,
    "performance": 0,
    "seo": 87,
    "accessibility": 51,
    "bestPractices": 81,
    "security": 80
  },
  "findings": [
    {
      "module": "dns",
      "severity": "medium",
      "title": "Missing DMARC record",
      "description": "No DMARC policy found at _dmarc subdomain.",
      "recommendation": "Add a DMARC TXT record to prevent email spoofing"
    },
    {
      "module": "dns",
      "severity": "medium",
      "title": "No DKIM record found",
      "description": "None of the common DKIM selectors returned a valid key. Email authentication may be incomplete.",
      "recommendation": "Configure DKIM signing with your email provider and publish the public key in DNS"
    },
    {
      "module": "headers",
      "severity": "high",
      "title": "Missing strict-transport-security",
      "description": "HSTS header is missing. The site may be vulnerable to downgrade attacks.",
      "recommendation": "Add Strict-Transport-Security header with max-age of at least 31536000"
    },
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing content-security-policy",
      "description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
      "recommendation": "Add a Content-Security-Policy header to restrict resource loading"
    },
    {
      "module": "ssl",
      "severity": "medium",
      "title": "HTTP does not redirect to HTTPS",
      "description": "Port 80 does not redirect to HTTPS",
      "recommendation": "Set up a 301 redirect from HTTP to HTTPS"
    },
    {
      "module": "meta",
      "severity": "medium",
      "title": "Title too short",
      "description": "Title is 16 characters (recommended: 50-60)",
      "recommendation": "Write a more descriptive title (50-60 characters)"
    },
    {
      "module": "meta",
      "severity": "medium",
      "title": "Missing og:image",
      "description": "No Open Graph image set. Social shares will lack a preview image.",
      "recommendation": "Add og:image meta tag (1200x630px recommended)"
    },
    {
      "module": "structured-data",
      "severity": "medium",
      "title": "Missing @type in schema",
      "description": "A structured data object has no @type",
      "recommendation": "Add a @type property (e.g. Organization, WebSite)"
    },
    {
      "module": "robots",
      "severity": "medium",
      "title": "No sitemap in robots.txt",
      "description": "robots.txt does not reference a sitemap",
      "recommendation": "Add Sitemap: https://yourdomain.com/sitemap.xml to robots.txt"
    },
    {
      "module": "sitemap",
      "severity": "medium",
      "title": "Sitemap contains HTTP URLs",
      "description": "4 URLs in sitemap use HTTP instead of HTTPS",
      "recommendation": "Update all sitemap URLs to use HTTPS"
    },
    {
      "module": "technology",
      "severity": "medium",
      "title": "Render-blocking scripts",
      "description": "15 scripts load synchronously without async/defer",
      "recommendation": "Add async or defer to non-critical scripts to improve page load speed"
    },
    {
      "module": "content",
      "severity": "high",
      "title": "Images missing alt text",
      "description": "3 image(s) have no alt attribute",
      "recommendation": "Add descriptive alt text to all images for accessibility and SEO"
    },
    {
      "module": "accessibility",
      "severity": "high",
      "title": "3 images missing alt attribute",
      "description": "Images without alt text are inaccessible to screen readers",
      "recommendation": "Add descriptive alt text to all informational images, or alt=\"\" for decorative ones"
    },
    {
      "module": "accessibility",
      "severity": "high",
      "title": "4 form fields without labels",
      "description": "Form inputs without associated labels are inaccessible",
      "recommendation": "Use <label for=\"id\"> or aria-label on every form field"
    },
    {
      "module": "accessibility",
      "severity": "medium",
      "title": "Missing main landmark",
      "description": "No <main> element or role=\"main\" found",
      "recommendation": "Wrap primary content in a <main> element for screen reader navigation"
    },
    {
      "module": "accessibility",
      "severity": "medium",
      "title": "No skip navigation link",
      "description": "No skip-to-content link at the top of the page",
      "recommendation": "Add a visually hidden skip link as the first focusable element"
    },
    {
      "module": "layout-scan",
      "severity": "medium",
      "title": "No landmark elements",
      "description": "No semantic landmarks found (nav, main, header, footer)",
      "recommendation": "Use semantic HTML5 landmarks for better accessibility and SEO"
    },
    {
      "module": "social-checker",
      "severity": "medium",
      "title": "Missing og:image",
      "description": "No social sharing image set — posts will lack visual appeal",
      "recommendation": "Add og:image meta tag (1200x630px recommended)"
    },
    {
      "module": "uptime-checker",
      "severity": "high",
      "title": "No HTTPS redirect",
      "description": "HTTP requests are not redirected to HTTPS",
      "recommendation": "Configure a 301 redirect from HTTP to HTTPS for all pages"
    },
    {
      "module": "uptime-checker",
      "severity": "medium",
      "title": "Inconsistent www handling",
      "description": "Both www and non-www versions respond with 200 — one should redirect to the other",
      "recommendation": "Choose either www or non-www as canonical and redirect the other with a 301"
    },
    {
      "module": "page-experience",
      "severity": "high",
      "title": "Intrusive interstitials detected",
      "description": "Found 5 potential popup/overlay elements",
      "recommendation": "Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties"
    },
    {
      "module": "log-analyzer",
      "severity": "medium",
      "title": "Exposed /wp-login.php",
      "description": "/wp-login.php is accessible (HTTP 200) — CMS admin panel is publicly visible",
      "recommendation": "Restrict access to admin panels via IP whitelisting or authentication"
    }
  ]
}
```

Recommendations for your industry

  • 1Add Product schema markup to product pages
  • 2Mark up prices with Offer schema
  • 3Optimize checkout speed to under 3 seconds
  • 4Add trust signals and customer reviews
  • 5Ensure mobile-friendly checkout experience

SEO Checklist for Ecommerce

Tips for B2C websites

  • →Prioritize mobile speed and user experience
  • →Use rich structured data for products/services
  • →Implement customer reviews and social proof
Start your free trial

Use Ctrl+P / Cmd+P to save as PDF