SEO Report: ri.se
Generated April 28, 2026 · 31 findings · 5.9s
Institutional websites prioritize accessibility, security, and proper indexing — citizens and stakeholders need easy access to relevant information.
Score Breakdown
Average General score: 50
Score Projection
Estimated improvement based on the findings in this report
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Module Breakdown
All Findings (30)
Critical (6)
- highheaders
HTTP 403 error
Server returned HTTP 403
Fix the server error to return a 200 status
- highcontent
No H1 tag found
The page has no H1 heading
Add exactly one H1 tag with the primary keyword
- highmobile
Missing viewport meta tag
No viewport meta tag found — page will not be mobile-responsive
Add <meta name="viewport" content="width=device-width, initial-scale=1">
- highaccessibility
Missing lang attribute
The <html> tag does not have a lang attribute
Add lang="en" (or appropriate language) to the <html> tag
- highaccessibility
Missing document title
The page has no <title> element
Add a descriptive <title> for screen readers and browser tabs
- highpage experience
Intrusive interstitials detected
Found 6 potential popup/overlay elements
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties
Medium (14)
- mediumheaders
Missing content-security-policy
CSP header is missing. The site may be vulnerable to XSS attacks.
Add a Content-Security-Policy header to restrict resource loading
- mediumheaders
Missing x-content-type-options
X-Content-Type-Options is missing. MIME-sniffing attacks are possible.
Add X-Content-Type-Options: nosniff header
- mediumheaders
Missing x-frame-options
X-Frame-Options is missing. The site may be vulnerable to clickjacking.
Add X-Frame-Options: DENY or SAMEORIGIN header
- mediumheaders
CORS allows all origins
Access-Control-Allow-Origin: * allows any website to make requests
Restrict CORS to specific trusted origins if the page handles sensitive data
- mediumstructured data
No structured data found
No JSON-LD schemas detected on the page
Add structured data (Organization, WebSite, BreadcrumbList) for rich search results
- mediumrobots
Missing robots.txt
robots.txt returned HTTP 502
Create a robots.txt file to guide search engine crawlers
- mediumcontent
Thin content
Page has only 86 words (recommended: 300+)
Add more meaningful content — aim for at least 300 words on key pages
- mediumcontent
No internal links
No internal links found on the page
Add internal links to help search engines discover and understand your site structure
- mediumaccessibility
Missing main landmark
No <main> element or role="main" found
Wrap primary content in a <main> element for screen reader navigation
- mediumaccessibility
No skip navigation link
No skip-to-content link at the top of the page
Add a visually hidden skip link as the first focusable element
- mediumaccessibility
No headings found
Page has no heading elements (H1-H6)
Add headings to structure content for screen readers and SEO
- mediumsocial checker
og:image not accessible
OG image returned HTTP 403
Ensure og:image URL is publicly accessible
- mediumuptime checker
Soft 404 detected
Non-existent URLs return HTTP 200 instead of 404
Return proper 404 status codes for non-existent pages to avoid indexing junk URLs
- mediumbrand checker
No Organization schema
No Organization JSON-LD found
Add Organization structured data with name, logo, and contact information
Low (10)
- lowheaders
Missing referrer-policy
Referrer-Policy is not set. Full URLs may leak to third parties.
Add Referrer-Policy: strict-origin-when-cross-origin
- lowheaders
Missing permissions-policy
Permissions-Policy is missing.
Add Permissions-Policy to restrict browser feature access
- lowheaders
HSTS max-age too short
HSTS max-age is 14515200s (recommended: 31536000)
Set max-age to at least 31536000 (1 year)
- lowheaders
Missing Cache-Control header
No Cache-Control header — browser caching is undefined
Add Cache-Control with appropriate max-age for static and dynamic resources
- lowheaders
Content-Type missing charset
Content-Type header does not specify charset
Add charset=utf-8 to Content-Type header
- lowrate limits
No WAF detected
No Web Application Firewall (Cloudflare, AWS, Akamai, Vercel, Sucuri, Fastly) was detected in response headers.
Consider using a WAF to protect against common web attacks (XSS, SQL injection, DDoS)
- lowrate limits
No bot protection detected
No CAPTCHA, challenge page, or bot detection was triggered during rapid requests.
Consider implementing bot protection (e.g., Cloudflare Turnstile, hCaptcha) for sensitive endpoints
- lownews mentions
No press page on site
Found 2 external mentions but no dedicated press page
Create a /press or /news section to aggregate and amplify media coverage
- lowsocial checker
No social profile links
No links to social media profiles found on the homepage
Add links to your social media profiles for better brand visibility and authority signals
- lowbrand checker
No WebSite schema
No WebSite JSON-LD found
Add WebSite structured data for sitelinks search box in Google
AI Fix Prompt
Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions
Fix all SEO issues found in the audit of ri.se.
Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.
```json
{
"domain": "ri.se",
"scores": {
"overall": 74,
"performance": 0,
"seo": 78,
"accessibility": 46,
"bestPractices": 89,
"security": 78
},
"findings": [
{
"module": "headers",
"severity": "medium",
"title": "Missing content-security-policy",
"description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
"recommendation": "Add a Content-Security-Policy header to restrict resource loading"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing x-content-type-options",
"description": "X-Content-Type-Options is missing. MIME-sniffing attacks are possible.",
"recommendation": "Add X-Content-Type-Options: nosniff header"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing x-frame-options",
"description": "X-Frame-Options is missing. The site may be vulnerable to clickjacking.",
"recommendation": "Add X-Frame-Options: DENY or SAMEORIGIN header"
},
{
"module": "headers",
"severity": "medium",
"title": "CORS allows all origins",
"description": "Access-Control-Allow-Origin: * allows any website to make requests",
"recommendation": "Restrict CORS to specific trusted origins if the page handles sensitive data"
},
{
"module": "headers",
"severity": "high",
"title": "HTTP 403 error",
"description": "Server returned HTTP 403",
"recommendation": "Fix the server error to return a 200 status"
},
{
"module": "structured-data",
"severity": "medium",
"title": "No structured data found",
"description": "No JSON-LD schemas detected on the page",
"recommendation": "Add structured data (Organization, WebSite, BreadcrumbList) for rich search results"
},
{
"module": "robots",
"severity": "medium",
"title": "Missing robots.txt",
"description": "robots.txt returned HTTP 502",
"recommendation": "Create a robots.txt file to guide search engine crawlers"
},
{
"module": "content",
"severity": "high",
"title": "No H1 tag found",
"description": "The page has no H1 heading",
"recommendation": "Add exactly one H1 tag with the primary keyword"
},
{
"module": "content",
"severity": "medium",
"title": "Thin content",
"description": "Page has only 86 words (recommended: 300+)",
"recommendation": "Add more meaningful content — aim for at least 300 words on key pages"
},
{
"module": "content",
"severity": "medium",
"title": "No internal links",
"description": "No internal links found on the page",
"recommendation": "Add internal links to help search engines discover and understand your site structure"
},
{
"module": "mobile",
"severity": "high",
"title": "Missing viewport meta tag",
"description": "No viewport meta tag found — page will not be mobile-responsive",
"recommendation": "Add <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">"
},
{
"module": "accessibility",
"severity": "high",
"title": "Missing lang attribute",
"description": "The <html> tag does not have a lang attribute",
"recommendation": "Add lang=\"en\" (or appropriate language) to the <html> tag"
},
{
"module": "accessibility",
"severity": "medium",
"title": "Missing main landmark",
"description": "No <main> element or role=\"main\" found",
"recommendation": "Wrap primary content in a <main> element for screen reader navigation"
},
{
"module": "accessibility",
"severity": "medium",
"title": "No skip navigation link",
"description": "No skip-to-content link at the top of the page",
"recommendation": "Add a visually hidden skip link as the first focusable element"
},
{
"module": "accessibility",
"severity": "medium",
"title": "No headings found",
"description": "Page has no heading elements (H1-H6)",
"recommendation": "Add headings to structure content for screen readers and SEO"
},
{
"module": "accessibility",
"severity": "high",
"title": "Missing document title",
"description": "The page has no <title> element",
"recommendation": "Add a descriptive <title> for screen readers and browser tabs"
},
{
"module": "social-checker",
"severity": "medium",
"title": "og:image not accessible",
"description": "OG image returned HTTP 403",
"recommendation": "Ensure og:image URL is publicly accessible"
},
{
"module": "uptime-checker",
"severity": "medium",
"title": "Soft 404 detected",
"description": "Non-existent URLs return HTTP 200 instead of 404",
"recommendation": "Return proper 404 status codes for non-existent pages to avoid indexing junk URLs"
},
{
"module": "brand-checker",
"severity": "medium",
"title": "No Organization schema",
"description": "No Organization JSON-LD found",
"recommendation": "Add Organization structured data with name, logo, and contact information"
},
{
"module": "page-experience",
"severity": "high",
"title": "Intrusive interstitials detected",
"description": "Found 6 potential popup/overlay elements",
"recommendation": "Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties"
}
]
}
```Recommendations for your industry
- 1Ensure WCAG 2.1 AA compliance
- 2Implement all recommended security headers
- 3Ensure sitemap covers all important pages
- 4Optimize page load time to under 2 seconds
- 5Ensure responsive design on all pages
SEO Checklist for General
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type
Local SEO Context
Sweden has high internet penetration and favors Swedish domains in local searches.