Skip to main content
GeneralMixed

SEO Report: gotland.se

Generated April 30, 2026 · 32 findings · 4.6s

81
report.overallScore
83
seo
85
security
0
performance
69
accessibility
84
Best Practices

Institutional websites prioritize accessibility, security, and proper indexing — citizens and stakeholders need easy access to relevant information.

Score Breakdown

Average General score: 50

seo
83(+38 vs avg)
security
85(+27 vs avg)
performance
0(-44 vs avg)
accessibility
69(+17 vs avg)
Best Practices
84(+28 vs avg)

Score Projection

Estimated improvement based on the findings in this report

Current score: 81Projected score: 85
Current score
Free (+2)
Starter (+1)
Pro (+1)

Ready to improve your SEO?

Start a free trial and see how your score can improve.

Module Breakdown

structured data
301 finding
technology
604 findings
social checker
602 findings
meta
674 findings
accessibility
693 findings
dns
753 findings
headers
755 findings
rate limits
753 findings
news mentions
751 finding
brand checker
753 findings
page experience
751 finding
mobile
901 finding
content
971 finding
cookies
100
ssl
100
robots
100
sitemap
100
layout scan
100
uptime checker
100
crawl budget
100
indexing checker
100
log analyzer
100

All Findings (30)

Critical (3)

  • highaccessibility

    1 form fields without labels

    Form inputs without associated labels are inaccessible

    Use <label for="id"> or aria-label on every form field

  • highsocial checker

    Missing og:title

    Open Graph title is not set — social shares will use generic text

    Add og:title meta tag for compelling social media previews

  • highpage experience

    Intrusive interstitials detected

    Found 11 potential popup/overlay elements

    Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties

Medium (14)

  • mediumdns

    No DKIM record found

    None of the common DKIM selectors returned a valid key. Email authentication may be incomplete.

    Configure DKIM signing with your email provider and publish the public key in DNS

  • mediumheaders

    CSP allows unsafe-eval

    Content-Security-Policy uses 'unsafe-eval' which allows dynamic code execution

    Remove 'unsafe-eval' and refactor code to avoid eval()

  • mediummeta

    Title too short

    Title is 14 characters (recommended: 50-60)

    Write a more descriptive title (50-60 characters)

  • mediummeta

    Meta description too short

    Description is 29 characters (recommended: 120-160)

    Write a more detailed meta description

  • mediummeta

    Missing og:title

    Open Graph title is not set

    Add og:title meta tag for social sharing

  • mediumstructured data

    No structured data found

    No JSON-LD schemas detected on the page

    Add structured data (Organization, WebSite, BreadcrumbList) for rich search results

  • mediumtechnology

    Render-blocking scripts

    33 scripts load synchronously without async/defer

    Add async or defer to non-critical scripts to improve page load speed

  • mediumtechnology

    Mixed content detected

    1 resources loaded over HTTP on an HTTPS page

    Update all resource URLs to use HTTPS

  • mediummobile

    Fixed-width elements may cause horizontal scroll

    1 elements have fixed widths > 400px

    Use max-width: 100% or responsive units instead of fixed pixel widths

  • mediumaccessibility

    No skip navigation link

    No skip-to-content link at the top of the page

    Add a visually hidden skip link as the first focusable element

  • mediumaccessibility

    Potential color contrast issues

    8 elements with very light text colors detected

    Ensure text meets WCAG AA contrast ratio (4.5:1 for normal text, 3:1 for large text)

  • mediumrate limits

    No rate limiting detected

    10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.

    Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks

  • mediumsocial checker

    Missing Twitter Card

    No twitter:card meta tag — Twitter/X will use default preview

    Add twitter:card meta tag (e.g., "summary_large_image")

  • mediumbrand checker

    No Organization schema

    No Organization JSON-LD found

    Add Organization structured data with name, logo, and contact information

Low (13)

  • lowdns

    No IPv6 (AAAA) records

    The domain has no AAAA records for IPv6 connectivity

    Add AAAA DNS records for IPv6 support

  • lowdns

    DMARC policy is 'none'

    DMARC is set but policy is 'none' (monitoring only).

    Consider upgrading DMARC policy to 'quarantine' or 'reject'

  • lowheaders

    Missing permissions-policy

    Permissions-Policy is missing.

    Add Permissions-Policy to restrict browser feature access

  • lowheaders

    Missing Cache-Control header

    No Cache-Control header — browser caching is undefined

    Add Cache-Control with appropriate max-age for static and dynamic resources

  • lowmeta

    Missing Twitter Card

    No twitter:card meta tag

    Add twitter:card meta tag for Twitter sharing

  • lowtechnology

    Many inline scripts

    84 inline <script> blocks found

    Move inline scripts to external files for caching and CSP compliance

  • lowtechnology

    Many external CSS files

    27 external stylesheets loaded

    Consider bundling CSS files to reduce HTTP requests

  • lowcontent

    Lazy images without dimensions

    5 lazy-loaded images lack width/height — causes layout shift

    Add width and height attributes to lazy-loaded images

  • lowrate limits

    No WAF detected

    No Web Application Firewall (Cloudflare, AWS, Akamai, Vercel, Sucuri, Fastly) was detected in response headers.

    Consider using a WAF to protect against common web attacks (XSS, SQL injection, DDoS)

  • lowrate limits

    No bot protection detected

    No CAPTCHA, challenge page, or bot detection was triggered during rapid requests.

    Consider implementing bot protection (e.g., Cloudflare Turnstile, hCaptcha) for sensitive endpoints

  • lownews mentions

    No press or news presence

    No press pages found on the site and no external news mentions detected

    Create a /news or /press page with company updates — this builds authority and earns links

  • lowbrand checker

    No WebSite schema

    No WebSite JSON-LD found

    Add WebSite structured data for sitelinks search box in Google

  • lowbrand checker

    Missing og:site_name

    Open Graph site name is not set

    Add og:site_name meta tag for consistent social sharing

AI Fix Prompt

Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions

Fix all SEO issues found in the audit of gotland.se.

Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.

```json
{
  "domain": "gotland.se",
  "scores": {
    "overall": 81,
    "performance": 0,
    "seo": 83,
    "accessibility": 69,
    "bestPractices": 84,
    "security": 85
  },
  "findings": [
    {
      "module": "dns",
      "severity": "medium",
      "title": "No DKIM record found",
      "description": "None of the common DKIM selectors returned a valid key. Email authentication may be incomplete.",
      "recommendation": "Configure DKIM signing with your email provider and publish the public key in DNS"
    },
    {
      "module": "headers",
      "severity": "medium",
      "title": "CSP allows unsafe-eval",
      "description": "Content-Security-Policy uses 'unsafe-eval' which allows dynamic code execution",
      "recommendation": "Remove 'unsafe-eval' and refactor code to avoid eval()"
    },
    {
      "module": "meta",
      "severity": "medium",
      "title": "Title too short",
      "description": "Title is 14 characters (recommended: 50-60)",
      "recommendation": "Write a more descriptive title (50-60 characters)"
    },
    {
      "module": "meta",
      "severity": "medium",
      "title": "Meta description too short",
      "description": "Description is 29 characters (recommended: 120-160)",
      "recommendation": "Write a more detailed meta description"
    },
    {
      "module": "meta",
      "severity": "medium",
      "title": "Missing og:title",
      "description": "Open Graph title is not set",
      "recommendation": "Add og:title meta tag for social sharing"
    },
    {
      "module": "structured-data",
      "severity": "medium",
      "title": "No structured data found",
      "description": "No JSON-LD schemas detected on the page",
      "recommendation": "Add structured data (Organization, WebSite, BreadcrumbList) for rich search results"
    },
    {
      "module": "technology",
      "severity": "medium",
      "title": "Render-blocking scripts",
      "description": "33 scripts load synchronously without async/defer",
      "recommendation": "Add async or defer to non-critical scripts to improve page load speed"
    },
    {
      "module": "technology",
      "severity": "medium",
      "title": "Mixed content detected",
      "description": "1 resources loaded over HTTP on an HTTPS page",
      "recommendation": "Update all resource URLs to use HTTPS"
    },
    {
      "module": "mobile",
      "severity": "medium",
      "title": "Fixed-width elements may cause horizontal scroll",
      "description": "1 elements have fixed widths > 400px",
      "recommendation": "Use max-width: 100% or responsive units instead of fixed pixel widths"
    },
    {
      "module": "accessibility",
      "severity": "high",
      "title": "1 form fields without labels",
      "description": "Form inputs without associated labels are inaccessible",
      "recommendation": "Use <label for=\"id\"> or aria-label on every form field"
    },
    {
      "module": "accessibility",
      "severity": "medium",
      "title": "No skip navigation link",
      "description": "No skip-to-content link at the top of the page",
      "recommendation": "Add a visually hidden skip link as the first focusable element"
    },
    {
      "module": "accessibility",
      "severity": "medium",
      "title": "Potential color contrast issues",
      "description": "8 elements with very light text colors detected",
      "recommendation": "Ensure text meets WCAG AA contrast ratio (4.5:1 for normal text, 3:1 for large text)"
    },
    {
      "module": "rate-limits",
      "severity": "medium",
      "title": "No rate limiting detected",
      "description": "10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.",
      "recommendation": "Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks"
    },
    {
      "module": "social-checker",
      "severity": "high",
      "title": "Missing og:title",
      "description": "Open Graph title is not set — social shares will use generic text",
      "recommendation": "Add og:title meta tag for compelling social media previews"
    },
    {
      "module": "social-checker",
      "severity": "medium",
      "title": "Missing Twitter Card",
      "description": "No twitter:card meta tag — Twitter/X will use default preview",
      "recommendation": "Add twitter:card meta tag (e.g., \"summary_large_image\")"
    },
    {
      "module": "brand-checker",
      "severity": "medium",
      "title": "No Organization schema",
      "description": "No Organization JSON-LD found",
      "recommendation": "Add Organization structured data with name, logo, and contact information"
    },
    {
      "module": "page-experience",
      "severity": "high",
      "title": "Intrusive interstitials detected",
      "description": "Found 11 potential popup/overlay elements",
      "recommendation": "Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties"
    }
  ]
}
```

Recommendations for your industry

  • 1Ensure WCAG 2.1 AA compliance
  • 2Implement all recommended security headers
  • 3Ensure sitemap covers all important pages
  • 4Optimize page load time to under 2 seconds
  • 5Ensure responsive design on all pages

SEO Checklist for General

Tips for Mixed websites

  • →Define clear landing pages for each segment
  • →Use different meta strategies per page group
  • →Segment sitemap by content type

Local SEO Context

Sweden has high internet penetration and favors Swedish domains in local searches.

Start your free trial

Use Ctrl+P / Cmd+P to save as PDF