SEO Report: gotland.se
Generated April 30, 2026 · 32 findings · 4.6s
Institutional websites prioritize accessibility, security, and proper indexing — citizens and stakeholders need easy access to relevant information.
Score Breakdown
Average General score: 50
Score Projection
Estimated improvement based on the findings in this report
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Module Breakdown
All Findings (30)
Critical (3)
- highaccessibility
1 form fields without labels
Form inputs without associated labels are inaccessible
Use <label for="id"> or aria-label on every form field
- highsocial checker
Missing og:title
Open Graph title is not set — social shares will use generic text
Add og:title meta tag for compelling social media previews
- highpage experience
Intrusive interstitials detected
Found 11 potential popup/overlay elements
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties
Medium (14)
- mediumdns
No DKIM record found
None of the common DKIM selectors returned a valid key. Email authentication may be incomplete.
Configure DKIM signing with your email provider and publish the public key in DNS
- mediumheaders
CSP allows unsafe-eval
Content-Security-Policy uses 'unsafe-eval' which allows dynamic code execution
Remove 'unsafe-eval' and refactor code to avoid eval()
- mediummeta
Title too short
Title is 14 characters (recommended: 50-60)
Write a more descriptive title (50-60 characters)
- mediummeta
Meta description too short
Description is 29 characters (recommended: 120-160)
Write a more detailed meta description
- mediummeta
Missing og:title
Open Graph title is not set
Add og:title meta tag for social sharing
- mediumstructured data
No structured data found
No JSON-LD schemas detected on the page
Add structured data (Organization, WebSite, BreadcrumbList) for rich search results
- mediumtechnology
Render-blocking scripts
33 scripts load synchronously without async/defer
Add async or defer to non-critical scripts to improve page load speed
- mediumtechnology
Mixed content detected
1 resources loaded over HTTP on an HTTPS page
Update all resource URLs to use HTTPS
- mediummobile
Fixed-width elements may cause horizontal scroll
1 elements have fixed widths > 400px
Use max-width: 100% or responsive units instead of fixed pixel widths
- mediumaccessibility
No skip navigation link
No skip-to-content link at the top of the page
Add a visually hidden skip link as the first focusable element
- mediumaccessibility
Potential color contrast issues
8 elements with very light text colors detected
Ensure text meets WCAG AA contrast ratio (4.5:1 for normal text, 3:1 for large text)
- mediumrate limits
No rate limiting detected
10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.
Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks
- mediumsocial checker
Missing Twitter Card
No twitter:card meta tag — Twitter/X will use default preview
Add twitter:card meta tag (e.g., "summary_large_image")
- mediumbrand checker
No Organization schema
No Organization JSON-LD found
Add Organization structured data with name, logo, and contact information
Low (13)
- lowdns
No IPv6 (AAAA) records
The domain has no AAAA records for IPv6 connectivity
Add AAAA DNS records for IPv6 support
- lowdns
DMARC policy is 'none'
DMARC is set but policy is 'none' (monitoring only).
Consider upgrading DMARC policy to 'quarantine' or 'reject'
- lowheaders
Missing permissions-policy
Permissions-Policy is missing.
Add Permissions-Policy to restrict browser feature access
- lowheaders
Missing Cache-Control header
No Cache-Control header — browser caching is undefined
Add Cache-Control with appropriate max-age for static and dynamic resources
- lowmeta
Missing Twitter Card
No twitter:card meta tag
Add twitter:card meta tag for Twitter sharing
- lowtechnology
Many inline scripts
84 inline <script> blocks found
Move inline scripts to external files for caching and CSP compliance
- lowtechnology
Many external CSS files
27 external stylesheets loaded
Consider bundling CSS files to reduce HTTP requests
- lowcontent
Lazy images without dimensions
5 lazy-loaded images lack width/height — causes layout shift
Add width and height attributes to lazy-loaded images
- lowrate limits
No WAF detected
No Web Application Firewall (Cloudflare, AWS, Akamai, Vercel, Sucuri, Fastly) was detected in response headers.
Consider using a WAF to protect against common web attacks (XSS, SQL injection, DDoS)
- lowrate limits
No bot protection detected
No CAPTCHA, challenge page, or bot detection was triggered during rapid requests.
Consider implementing bot protection (e.g., Cloudflare Turnstile, hCaptcha) for sensitive endpoints
- lownews mentions
No press or news presence
No press pages found on the site and no external news mentions detected
Create a /news or /press page with company updates — this builds authority and earns links
- lowbrand checker
No WebSite schema
No WebSite JSON-LD found
Add WebSite structured data for sitelinks search box in Google
- lowbrand checker
Missing og:site_name
Open Graph site name is not set
Add og:site_name meta tag for consistent social sharing
AI Fix Prompt
Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions
Fix all SEO issues found in the audit of gotland.se.
Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.
```json
{
"domain": "gotland.se",
"scores": {
"overall": 81,
"performance": 0,
"seo": 83,
"accessibility": 69,
"bestPractices": 84,
"security": 85
},
"findings": [
{
"module": "dns",
"severity": "medium",
"title": "No DKIM record found",
"description": "None of the common DKIM selectors returned a valid key. Email authentication may be incomplete.",
"recommendation": "Configure DKIM signing with your email provider and publish the public key in DNS"
},
{
"module": "headers",
"severity": "medium",
"title": "CSP allows unsafe-eval",
"description": "Content-Security-Policy uses 'unsafe-eval' which allows dynamic code execution",
"recommendation": "Remove 'unsafe-eval' and refactor code to avoid eval()"
},
{
"module": "meta",
"severity": "medium",
"title": "Title too short",
"description": "Title is 14 characters (recommended: 50-60)",
"recommendation": "Write a more descriptive title (50-60 characters)"
},
{
"module": "meta",
"severity": "medium",
"title": "Meta description too short",
"description": "Description is 29 characters (recommended: 120-160)",
"recommendation": "Write a more detailed meta description"
},
{
"module": "meta",
"severity": "medium",
"title": "Missing og:title",
"description": "Open Graph title is not set",
"recommendation": "Add og:title meta tag for social sharing"
},
{
"module": "structured-data",
"severity": "medium",
"title": "No structured data found",
"description": "No JSON-LD schemas detected on the page",
"recommendation": "Add structured data (Organization, WebSite, BreadcrumbList) for rich search results"
},
{
"module": "technology",
"severity": "medium",
"title": "Render-blocking scripts",
"description": "33 scripts load synchronously without async/defer",
"recommendation": "Add async or defer to non-critical scripts to improve page load speed"
},
{
"module": "technology",
"severity": "medium",
"title": "Mixed content detected",
"description": "1 resources loaded over HTTP on an HTTPS page",
"recommendation": "Update all resource URLs to use HTTPS"
},
{
"module": "mobile",
"severity": "medium",
"title": "Fixed-width elements may cause horizontal scroll",
"description": "1 elements have fixed widths > 400px",
"recommendation": "Use max-width: 100% or responsive units instead of fixed pixel widths"
},
{
"module": "accessibility",
"severity": "high",
"title": "1 form fields without labels",
"description": "Form inputs without associated labels are inaccessible",
"recommendation": "Use <label for=\"id\"> or aria-label on every form field"
},
{
"module": "accessibility",
"severity": "medium",
"title": "No skip navigation link",
"description": "No skip-to-content link at the top of the page",
"recommendation": "Add a visually hidden skip link as the first focusable element"
},
{
"module": "accessibility",
"severity": "medium",
"title": "Potential color contrast issues",
"description": "8 elements with very light text colors detected",
"recommendation": "Ensure text meets WCAG AA contrast ratio (4.5:1 for normal text, 3:1 for large text)"
},
{
"module": "rate-limits",
"severity": "medium",
"title": "No rate limiting detected",
"description": "10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.",
"recommendation": "Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks"
},
{
"module": "social-checker",
"severity": "high",
"title": "Missing og:title",
"description": "Open Graph title is not set — social shares will use generic text",
"recommendation": "Add og:title meta tag for compelling social media previews"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing Twitter Card",
"description": "No twitter:card meta tag — Twitter/X will use default preview",
"recommendation": "Add twitter:card meta tag (e.g., \"summary_large_image\")"
},
{
"module": "brand-checker",
"severity": "medium",
"title": "No Organization schema",
"description": "No Organization JSON-LD found",
"recommendation": "Add Organization structured data with name, logo, and contact information"
},
{
"module": "page-experience",
"severity": "high",
"title": "Intrusive interstitials detected",
"description": "Found 11 potential popup/overlay elements",
"recommendation": "Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties"
}
]
}
```Recommendations for your industry
- 1Ensure WCAG 2.1 AA compliance
- 2Implement all recommended security headers
- 3Ensure sitemap covers all important pages
- 4Optimize page load time to under 2 seconds
- 5Ensure responsive design on all pages
SEO Checklist for General
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type
Local SEO Context
Sweden has high internet penetration and favors Swedish domains in local searches.