SEO Report: zalando.fr
Generated April 28, 2026 · 29 findings · 15.1s
Institutional websites prioritize accessibility, security, and proper indexing — citizens and stakeholders need easy access to relevant information.
Score Breakdown
Average General score: 50
Score Projection
Estimated improvement based on the findings in this report
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Module Breakdown
All Findings (29)
Critical (17)
- highheaders
Missing strict-transport-security
HSTS header is missing. The site may be vulnerable to downgrade attacks.
Add Strict-Transport-Security header with max-age of at least 31536000
- highheaders
HTTP 403 error
Server returned HTTP 403
Fix the server error to return a 200 status
- highssl
SSL certificate not found
Could not retrieve SSL certificate
Ensure the site has a valid SSL certificate installed
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highlayout scan
Could not fetch page
Failed to fetch the page for layout analysis
Ensure the site is accessible
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highcookies
Module failed
Module timeout
Try scanning again
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
Medium (4)
- mediumheaders
Missing content-security-policy
CSP header is missing. The site may be vulnerable to XSS attacks.
Add a Content-Security-Policy header to restrict resource loading
- mediumheaders
Missing x-content-type-options
X-Content-Type-Options is missing. MIME-sniffing attacks are possible.
Add X-Content-Type-Options: nosniff header
- mediumheaders
Missing x-frame-options
X-Frame-Options is missing. The site may be vulnerable to clickjacking.
Add X-Frame-Options: DENY or SAMEORIGIN header
- mediumrate limits
No rate limiting detected
10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.
Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks
Low (8)
- lowdns
DMARC policy is 'none'
DMARC is set but policy is 'none' (monitoring only).
Consider upgrading DMARC policy to 'quarantine' or 'reject'
- lowheaders
Missing referrer-policy
Referrer-Policy is not set. Full URLs may leak to third parties.
Add Referrer-Policy: strict-origin-when-cross-origin
- lowheaders
Missing permissions-policy
Permissions-Policy is missing.
Add Permissions-Policy to restrict browser feature access
- lowheaders
Missing Cache-Control header
No Cache-Control header — browser caching is undefined
Add Cache-Control with appropriate max-age for static and dynamic resources
- lowheaders
Content-Type missing charset
Content-Type header does not specify charset
Add charset=utf-8 to Content-Type header
- lowrate limits
No WAF detected
No Web Application Firewall (Cloudflare, AWS, Akamai, Vercel, Sucuri, Fastly) was detected in response headers.
Consider using a WAF to protect against common web attacks (XSS, SQL injection, DDoS)
- lowrate limits
No bot protection detected
No CAPTCHA, challenge page, or bot detection was triggered during rapid requests.
Consider implementing bot protection (e.g., Cloudflare Turnstile, hCaptcha) for sensitive endpoints
- lownews mentions
No press or news presence
No press pages found on the site and no external news mentions detected
Create a /news or /press page with company updates — this builds authority and earns links
AI Fix Prompt
Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions
Fix all SEO issues found in the audit of zalando.fr.
Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.
```json
{
"domain": "zalando.fr",
"scores": {
"overall": 55,
"performance": 0,
"seo": 75,
"accessibility": 50,
"bestPractices": 67,
"security": 34
},
"findings": [
{
"module": "headers",
"severity": "high",
"title": "Missing strict-transport-security",
"description": "HSTS header is missing. The site may be vulnerable to downgrade attacks.",
"recommendation": "Add Strict-Transport-Security header with max-age of at least 31536000"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing content-security-policy",
"description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
"recommendation": "Add a Content-Security-Policy header to restrict resource loading"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing x-content-type-options",
"description": "X-Content-Type-Options is missing. MIME-sniffing attacks are possible.",
"recommendation": "Add X-Content-Type-Options: nosniff header"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing x-frame-options",
"description": "X-Frame-Options is missing. The site may be vulnerable to clickjacking.",
"recommendation": "Add X-Frame-Options: DENY or SAMEORIGIN header"
},
{
"module": "headers",
"severity": "high",
"title": "HTTP 403 error",
"description": "Server returned HTTP 403",
"recommendation": "Fix the server error to return a 200 status"
},
{
"module": "ssl",
"severity": "high",
"title": "SSL certificate not found",
"description": "Could not retrieve SSL certificate",
"recommendation": "Ensure the site has a valid SSL certificate installed"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "rate-limits",
"severity": "medium",
"title": "No rate limiting detected",
"description": "10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.",
"recommendation": "Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks"
},
{
"module": "layout-scan",
"severity": "high",
"title": "Could not fetch page",
"description": "Failed to fetch the page for layout analysis",
"recommendation": "Ensure the site is accessible"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "Module timeout",
"recommendation": "Try scanning again"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
}
]
}
```Recommendations for your industry
- 1Ensure WCAG 2.1 AA compliance
- 2Implement all recommended security headers
- 3Ensure sitemap covers all important pages
- 4Optimize page load time to under 2 seconds
- 5Ensure responsive design on all pages
SEO Checklist for General
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type
Local SEO Context
France requires French content for local searches and has strict RGPD rules.