SEO Report: groupon.com
Generated April 28, 2026 · 41 findings · 7.2s
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Average Local Business score: 54
Score Projection
Estimated improvement based on the findings in this report
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Module Breakdown
All Findings (35)
Critical (5)
- highssl
SSL certificate not found
Could not retrieve SSL certificate
Ensure the site has a valid SSL certificate installed
- highcontent
No H1 tag found
The page has no H1 heading
Add exactly one H1 tag with the primary keyword
- highaccessibility
3 form fields without labels
Form inputs without associated labels are inaccessible
Use <label for="id"> or aria-label on every form field
- highaccessibility
1 buttons without accessible name
Buttons with no text, aria-label, or title are invisible to screen readers
Add visible text or aria-label to all buttons
- highsocial checker
Missing og:title
Open Graph title is not set — social shares will use generic text
Add og:title meta tag for compelling social media previews
Medium (13)
- mediumcookies
9 cookies missing Secure flag
Cookies without Secure flag can be sent over unencrypted HTTP connections
Add the Secure attribute to all cookies to prevent transmission over HTTP
- mediumheaders
Missing content-security-policy
CSP header is missing. The site may be vulnerable to XSS attacks.
Add a Content-Security-Policy header to restrict resource loading
- mediummeta
Missing og:title
Open Graph title is not set
Add og:title meta tag for social sharing
- mediummeta
Missing og:image
No Open Graph image set. Social shares will lack a preview image.
Add og:image meta tag (1200x630px recommended)
- mediumrobots
No sitemap in robots.txt
robots.txt does not reference a sitemap
Add Sitemap: https://yourdomain.com/sitemap.xml to robots.txt
- mediumtechnology
Mixed content detected
1 resources loaded over HTTP on an HTTPS page
Update all resource URLs to use HTTPS
- mediumcontent
Very low text-to-HTML ratio
Text/HTML ratio is 1% (recommended: >5%)
Increase meaningful text content relative to HTML markup
- mediummobile
Zoom disabled
Viewport prevents user zoom — accessibility issue
Remove maximum-scale=1 and user-scalable=no to allow pinch-to-zoom
- mediumaccessibility
No skip navigation link
No skip-to-content link at the top of the page
Add a visually hidden skip link as the first focusable element
- mediumsocial checker
Missing og:description
Open Graph description is not set
Add og:description for better social sharing previews
- mediumsocial checker
Missing og:image
No social sharing image set — posts will lack visual appeal
Add og:image meta tag (1200x630px recommended)
- mediumsocial checker
Missing Twitter Card
No twitter:card meta tag — Twitter/X will use default preview
Add twitter:card meta tag (e.g., "summary_large_image")
- mediumcrawl budget
Calendar URLs detected
6 calendar-related URLs found — these create infinite crawl paths
Block calendar/date pagination in robots.txt
Low (17)
- lowcookies
10 cookies missing HttpOnly flag
Cookies without HttpOnly can be accessed by JavaScript, increasing XSS risk
Add HttpOnly to session and authentication cookies
- lowcookies
11 cookies missing SameSite attribute
Missing SameSite defaults to Lax in modern browsers but should be explicit
Set SameSite=Strict or SameSite=Lax on all cookies
- lowcookies
2 cookies with expiry > 1 year
Long cookie lifetimes may violate privacy regulations
Reduce cookie lifetimes to the minimum necessary period
- lowheaders
Missing referrer-policy
Referrer-Policy is not set. Full URLs may leak to third parties.
Add Referrer-Policy: strict-origin-when-cross-origin
- lowheaders
Missing permissions-policy
Permissions-Policy is missing.
Add Permissions-Policy to restrict browser feature access
- lowheaders
HSTS max-age too short
HSTS max-age is 2592000s (recommended: 31536000)
Set max-age to at least 31536000 (1 year)
- lowmeta
Missing og:description
Open Graph description is not set
Add og:description meta tag for social sharing
- lowmeta
Missing Twitter Card
No twitter:card meta tag
Add twitter:card meta tag for Twitter sharing
- lowstructured data
Duplicate WebSite schema
Found 2 schemas of type WebSite
Consider consolidating duplicate WebSite schemas into one
- lowtechnology
Many inline scripts
18 inline <script> blocks found
Move inline scripts to external files for caching and CSP compliance
- lowtechnology
Many third-party domains
22 external domains — may impact performance and privacy
Reduce third-party dependencies or self-host critical resources
- lowcontent
Lazy images without dimensions
178 lazy-loaded images lack width/height — causes layout shift
Add width and height attributes to lazy-loaded images
- lowaccessibility
Missing navigation landmark
No <nav> element or role="navigation" found
Wrap navigation links in a <nav> element
- lowrate limits
No rate limiting detected
No explicit rate-limit headers or 429 responses detected. Cloudflare WAF provides platform-level protection.
Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks
- lowsocial checker
Missing og:type
Open Graph type is not set
Add og:type meta tag (e.g., "website", "article")
- lowbrand checker
No web app manifest
No manifest.json linked — PWA features unavailable
Add a web app manifest for installability and brand customization
- lowbrand checker
Missing og:site_name
Open Graph site name is not set
Add og:site_name meta tag for consistent social sharing
AI Fix Prompt
Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions
Fix all SEO issues found in the audit of groupon.com.
Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.
```json
{
"domain": "groupon.com",
"scores": {
"overall": 75,
"performance": 0,
"seo": 88,
"accessibility": 59,
"bestPractices": 84,
"security": 68
},
"findings": [
{
"module": "cookies",
"severity": "medium",
"title": "9 cookies missing Secure flag",
"description": "Cookies without Secure flag can be sent over unencrypted HTTP connections",
"recommendation": "Add the Secure attribute to all cookies to prevent transmission over HTTP"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing content-security-policy",
"description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
"recommendation": "Add a Content-Security-Policy header to restrict resource loading"
},
{
"module": "ssl",
"severity": "high",
"title": "SSL certificate not found",
"description": "Could not retrieve SSL certificate",
"recommendation": "Ensure the site has a valid SSL certificate installed"
},
{
"module": "meta",
"severity": "medium",
"title": "Missing og:title",
"description": "Open Graph title is not set",
"recommendation": "Add og:title meta tag for social sharing"
},
{
"module": "meta",
"severity": "medium",
"title": "Missing og:image",
"description": "No Open Graph image set. Social shares will lack a preview image.",
"recommendation": "Add og:image meta tag (1200x630px recommended)"
},
{
"module": "robots",
"severity": "medium",
"title": "No sitemap in robots.txt",
"description": "robots.txt does not reference a sitemap",
"recommendation": "Add Sitemap: https://yourdomain.com/sitemap.xml to robots.txt"
},
{
"module": "technology",
"severity": "medium",
"title": "Mixed content detected",
"description": "1 resources loaded over HTTP on an HTTPS page",
"recommendation": "Update all resource URLs to use HTTPS"
},
{
"module": "content",
"severity": "high",
"title": "No H1 tag found",
"description": "The page has no H1 heading",
"recommendation": "Add exactly one H1 tag with the primary keyword"
},
{
"module": "content",
"severity": "medium",
"title": "Very low text-to-HTML ratio",
"description": "Text/HTML ratio is 1% (recommended: >5%)",
"recommendation": "Increase meaningful text content relative to HTML markup"
},
{
"module": "mobile",
"severity": "medium",
"title": "Zoom disabled",
"description": "Viewport prevents user zoom — accessibility issue",
"recommendation": "Remove maximum-scale=1 and user-scalable=no to allow pinch-to-zoom"
},
{
"module": "accessibility",
"severity": "high",
"title": "3 form fields without labels",
"description": "Form inputs without associated labels are inaccessible",
"recommendation": "Use <label for=\"id\"> or aria-label on every form field"
},
{
"module": "accessibility",
"severity": "medium",
"title": "No skip navigation link",
"description": "No skip-to-content link at the top of the page",
"recommendation": "Add a visually hidden skip link as the first focusable element"
},
{
"module": "accessibility",
"severity": "high",
"title": "1 buttons without accessible name",
"description": "Buttons with no text, aria-label, or title are invisible to screen readers",
"recommendation": "Add visible text or aria-label to all buttons"
},
{
"module": "social-checker",
"severity": "high",
"title": "Missing og:title",
"description": "Open Graph title is not set — social shares will use generic text",
"recommendation": "Add og:title meta tag for compelling social media previews"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing og:description",
"description": "Open Graph description is not set",
"recommendation": "Add og:description for better social sharing previews"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing og:image",
"description": "No social sharing image set — posts will lack visual appeal",
"recommendation": "Add og:image meta tag (1200x630px recommended)"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing Twitter Card",
"description": "No twitter:card meta tag — Twitter/X will use default preview",
"recommendation": "Add twitter:card meta tag (e.g., \"summary_large_image\")"
},
{
"module": "crawl-budget",
"severity": "medium",
"title": "Calendar URLs detected",
"description": "6 calendar-related URLs found — these create infinite crawl paths",
"recommendation": "Block calendar/date pagination in robots.txt"
}
]
}
```Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Local Business
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type