SEO Report: vinted.fi
Generated April 28, 2026 · 42 findings · 12.5s
Institutional websites prioritize accessibility, security, and proper indexing — citizens and stakeholders need easy access to relevant information.
Score Breakdown
Average General score: 50
Score Projection
Estimated improvement based on the findings in this report
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Module Breakdown
All Findings (38)
Critical (11)
- highheaders
Missing strict-transport-security
HSTS header is missing. The site may be vulnerable to downgrade attacks.
Add Strict-Transport-Security header with max-age of at least 31536000
- highssl
SSL certificate not found
Could not retrieve SSL certificate
Ensure the site has a valid SSL certificate installed
- highmeta
Missing meta description
No meta description tag found
Add a meta description (120-160 characters)
- highmeta
Missing viewport meta
No viewport meta tag found. Mobile rendering will be broken.
Add <meta name="viewport" content="width=device-width, initial-scale=1">
- highmeta
Page set to noindex
This page has a noindex robots meta tag
Remove noindex if this page should be indexed
- highsitemap
Missing sitemap.xml
No sitemap.xml found at the root
Create a sitemap.xml to help search engines discover all pages
- highlayout scan
Navigation missing on mobile
Desktop has a navigation element but mobile version does not
Ensure mobile users can navigate the site — add a hamburger menu or mobile navigation
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highpage experience
Intrusive interstitials detected
Found 3 potential popup/overlay elements
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties
- highindexing checker
Page set to noindex
The homepage has a noindex directive — it will not appear in search results
Remove the noindex directive from the homepage meta robots tag
Medium (14)
- mediumcookies
6 cookies missing Secure flag
Cookies without Secure flag can be sent over unencrypted HTTP connections
Add the Secure attribute to all cookies to prevent transmission over HTTP
- mediumheaders
Missing content-security-policy
CSP header is missing. The site may be vulnerable to XSS attacks.
Add a Content-Security-Policy header to restrict resource loading
- mediumheaders
Missing x-content-type-options
X-Content-Type-Options is missing. MIME-sniffing attacks are possible.
Add X-Content-Type-Options: nosniff header
- mediumheaders
Missing x-frame-options
X-Frame-Options is missing. The site may be vulnerable to clickjacking.
Add X-Frame-Options: DENY or SAMEORIGIN header
- mediummeta
Missing canonical URL
No canonical link tag found
Add a canonical URL to prevent duplicate content issues
- mediummeta
Missing og:title
Open Graph title is not set
Add og:title meta tag for social sharing
- mediummeta
Missing og:image
No Open Graph image set. Social shares will lack a preview image.
Add og:image meta tag (1200x630px recommended)
- mediumcontent
Thin content
Page has only 23 words (recommended: 300+)
Add more meaningful content — aim for at least 300 words on key pages
- mediumcontent
No internal links
No internal links found on the page
Add internal links to help search engines discover and understand your site structure
- mediumaccessibility
Missing main landmark
No <main> element or role="main" found
Wrap primary content in a <main> element for screen reader navigation
- mediumaccessibility
No skip navigation link
No skip-to-content link at the top of the page
Add a visually hidden skip link as the first focusable element
- mediumlayout scan
Inconsistent headings
Desktop has 4 H1 tags, mobile has 1
Ensure the same heading structure is served to both mobile and desktop users
- mediumcrawl budget
No sitemap.xml found
sitemap.xml returned HTTP 429
Create a sitemap.xml to help search engines discover all pages
- mediumindexing checker
Missing canonical URL
No canonical link tag found — search engines may index duplicate versions
Add a self-referencing canonical URL to prevent duplicate content issues
Low (13)
- lowcookies
5 cookies missing HttpOnly flag
Cookies without HttpOnly can be accessed by JavaScript, increasing XSS risk
Add HttpOnly to session and authentication cookies
- lowcookies
3 cookies missing SameSite attribute
Missing SameSite defaults to Lax in modern browsers but should be explicit
Set SameSite=Strict or SameSite=Lax on all cookies
- lowcookies
4 cookies with expiry > 1 year
Long cookie lifetimes may violate privacy regulations
Reduce cookie lifetimes to the minimum necessary period
- lowheaders
Missing referrer-policy
Referrer-Policy is not set. Full URLs may leak to third parties.
Add Referrer-Policy: strict-origin-when-cross-origin
- lowheaders
Missing permissions-policy
Permissions-Policy is missing.
Add Permissions-Policy to restrict browser feature access
- lowheaders
X-Powered-By exposes technology
X-Powered-By: Next.js
Remove the X-Powered-By header
- lowmeta
Missing og:description
Open Graph description is not set
Add og:description meta tag for social sharing
- lowmeta
Missing Twitter Card
No twitter:card meta tag
Add twitter:card meta tag for Twitter sharing
- lowstructured data
Missing Organization schema
No Organization or LocalBusiness structured data found
Add Organization schema with name, logo, and contact info
- lowstructured data
Missing WebSite schema
No WebSite structured data found
Add WebSite schema with SearchAction for sitelinks search box
- lowaccessibility
Missing navigation landmark
No <nav> element or role="navigation" found
Wrap navigation links in a <nav> element
- lownews mentions
No press page on site
Found 4 external mentions but no dedicated press page
Create a /press or /news section to aggregate and amplify media coverage
- lowpage experience
No lazy loading on images
11 images without lazy loading
Add loading="lazy" to below-the-fold images for faster initial page load
AI Fix Prompt
Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions
Fix all SEO issues found in the audit of vinted.fi.
Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.
```json
{
"domain": "vinted.fi",
"scores": {
"overall": 63,
"performance": 0,
"seo": 66,
"accessibility": 81,
"bestPractices": 88,
"security": 43
},
"findings": [
{
"module": "cookies",
"severity": "medium",
"title": "6 cookies missing Secure flag",
"description": "Cookies without Secure flag can be sent over unencrypted HTTP connections",
"recommendation": "Add the Secure attribute to all cookies to prevent transmission over HTTP"
},
{
"module": "headers",
"severity": "high",
"title": "Missing strict-transport-security",
"description": "HSTS header is missing. The site may be vulnerable to downgrade attacks.",
"recommendation": "Add Strict-Transport-Security header with max-age of at least 31536000"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing content-security-policy",
"description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
"recommendation": "Add a Content-Security-Policy header to restrict resource loading"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing x-content-type-options",
"description": "X-Content-Type-Options is missing. MIME-sniffing attacks are possible.",
"recommendation": "Add X-Content-Type-Options: nosniff header"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing x-frame-options",
"description": "X-Frame-Options is missing. The site may be vulnerable to clickjacking.",
"recommendation": "Add X-Frame-Options: DENY or SAMEORIGIN header"
},
{
"module": "ssl",
"severity": "high",
"title": "SSL certificate not found",
"description": "Could not retrieve SSL certificate",
"recommendation": "Ensure the site has a valid SSL certificate installed"
},
{
"module": "meta",
"severity": "high",
"title": "Missing meta description",
"description": "No meta description tag found",
"recommendation": "Add a meta description (120-160 characters)"
},
{
"module": "meta",
"severity": "high",
"title": "Missing viewport meta",
"description": "No viewport meta tag found. Mobile rendering will be broken.",
"recommendation": "Add <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">"
},
{
"module": "meta",
"severity": "medium",
"title": "Missing canonical URL",
"description": "No canonical link tag found",
"recommendation": "Add a canonical URL to prevent duplicate content issues"
},
{
"module": "meta",
"severity": "medium",
"title": "Missing og:title",
"description": "Open Graph title is not set",
"recommendation": "Add og:title meta tag for social sharing"
},
{
"module": "meta",
"severity": "medium",
"title": "Missing og:image",
"description": "No Open Graph image set. Social shares will lack a preview image.",
"recommendation": "Add og:image meta tag (1200x630px recommended)"
},
{
"module": "meta",
"severity": "high",
"title": "Page set to noindex",
"description": "This page has a noindex robots meta tag",
"recommendation": "Remove noindex if this page should be indexed"
},
{
"module": "sitemap",
"severity": "high",
"title": "Missing sitemap.xml",
"description": "No sitemap.xml found at the root",
"recommendation": "Create a sitemap.xml to help search engines discover all pages"
},
{
"module": "content",
"severity": "medium",
"title": "Thin content",
"description": "Page has only 23 words (recommended: 300+)",
"recommendation": "Add more meaningful content — aim for at least 300 words on key pages"
},
{
"module": "content",
"severity": "medium",
"title": "No internal links",
"description": "No internal links found on the page",
"recommendation": "Add internal links to help search engines discover and understand your site structure"
},
{
"module": "accessibility",
"severity": "medium",
"title": "Missing main landmark",
"description": "No <main> element or role=\"main\" found",
"recommendation": "Wrap primary content in a <main> element for screen reader navigation"
},
{
"module": "accessibility",
"severity": "medium",
"title": "No skip navigation link",
"description": "No skip-to-content link at the top of the page",
"recommendation": "Add a visually hidden skip link as the first focusable element"
},
{
"module": "layout-scan",
"severity": "high",
"title": "Navigation missing on mobile",
"description": "Desktop has a navigation element but mobile version does not",
"recommendation": "Ensure mobile users can navigate the site — add a hamburger menu or mobile navigation"
},
{
"module": "layout-scan",
"severity": "medium",
"title": "Inconsistent headings",
"description": "Desktop has 4 H1 tags, mobile has 1",
"recommendation": "Ensure the same heading structure is served to both mobile and desktop users"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "crawl-budget",
"severity": "medium",
"title": "No sitemap.xml found",
"description": "sitemap.xml returned HTTP 429",
"recommendation": "Create a sitemap.xml to help search engines discover all pages"
},
{
"module": "page-experience",
"severity": "high",
"title": "Intrusive interstitials detected",
"description": "Found 3 potential popup/overlay elements",
"recommendation": "Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties"
},
{
"module": "indexing-checker",
"severity": "high",
"title": "Page set to noindex",
"description": "The homepage has a noindex directive — it will not appear in search results",
"recommendation": "Remove the noindex directive from the homepage meta robots tag"
},
{
"module": "indexing-checker",
"severity": "medium",
"title": "Missing canonical URL",
"description": "No canonical link tag found — search engines may index duplicate versions",
"recommendation": "Add a self-referencing canonical URL to prevent duplicate content issues"
}
]
}
```Recommendations for your industry
- 1Ensure WCAG 2.1 AA compliance
- 2Implement all recommended security headers
- 3Ensure sitemap covers all important pages
- 4Optimize page load time to under 2 seconds
- 5Ensure responsive design on all pages
SEO Checklist for General
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type
Local SEO Context
Finland has high technology adoption and favors Finnish-language pages.