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GeneralMixed

SEO Report: swedbank.se

Generated April 28, 2026 · 26 findings · 3.4s

85
report.overallScore
90
seo
71
security
0
performance
100
accessibility
86
Best Practices

Institutional websites prioritize accessibility, security, and proper indexing — citizens and stakeholders need easy access to relevant information.

Score Breakdown

Average General score: 50

seo
90(+45 vs avg)
security
71(+13 vs avg)
performance
0(-44 vs avg)
accessibility
100(+48 vs avg)
Best Practices
86(+30 vs avg)

Score Projection

Estimated improvement based on the findings in this report

Current score: 85Projected score: 89
Current score
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Module Breakdown

ssl
01 finding
social checker
553 findings
meta
704 findings
rate limits
753 findings
brand checker
753 findings
page experience
751 finding
structured data
784 findings
technology
802 findings
headers
851 finding
content
872 findings
dns
951 finding
mobile
951 finding
cookies
100
robots
100
sitemap
100
accessibility
100
layout scan
100
news mentions
100
uptime checker
100
crawl budget
100
indexing checker
100
log analyzer
100

All Findings (24)

Critical (3)

  • highssl

    SSL certificate not found

    Could not retrieve SSL certificate

    Ensure the site has a valid SSL certificate installed

  • highsocial checker

    Missing og:title

    Open Graph title is not set — social shares will use generic text

    Add og:title meta tag for compelling social media previews

  • highpage experience

    Intrusive interstitials detected

    Found 24 potential popup/overlay elements

    Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties

Medium (10)

  • mediumheaders

    CORS allows all origins

    Access-Control-Allow-Origin: * allows any website to make requests

    Restrict CORS to specific trusted origins if the page handles sensitive data

  • mediummeta

    Missing og:title

    Open Graph title is not set

    Add og:title meta tag for social sharing

  • mediummeta

    Missing og:image

    No Open Graph image set. Social shares will lack a preview image.

    Add og:image meta tag (1200x630px recommended)

  • mediummeta

    Canonical / og:url mismatch

    Canonical: https://www.swedbank.se/privat.html og:url: https://www.swedbank.se/privat

    Ensure canonical URL and og:url match

  • mediumstructured data

    Missing @type in schema

    A structured data object has no @type

    Add a @type property (e.g. Organization, WebSite)

  • mediumtechnology

    Render-blocking scripts

    80 scripts load synchronously without async/defer

    Add async or defer to non-critical scripts to improve page load speed

  • mediumcontent

    Multiple H1 tags

    Found 6 H1 tags (recommended: exactly 1)

    Use only one H1 per page; use H2-H6 for subsections

  • mediumrate limits

    No rate limiting detected

    10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.

    Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks

  • mediumsocial checker

    Missing og:image

    No social sharing image set — posts will lack visual appeal

    Add og:image meta tag (1200x630px recommended)

  • mediumbrand checker

    No Organization schema

    No Organization JSON-LD found

    Add Organization structured data with name, logo, and contact information

Low (11)

  • lowdns

    No IPv6 (AAAA) records

    The domain has no AAAA records for IPv6 connectivity

    Add AAAA DNS records for IPv6 support

  • lowstructured data

    Missing Organization schema

    No Organization or LocalBusiness structured data found

    Add Organization schema with name, logo, and contact info

  • lowstructured data

    Missing WebSite schema

    No WebSite structured data found

    Add WebSite schema with SearchAction for sitelinks search box

  • lowtechnology

    Many external CSS files

    64 external stylesheets loaded

    Consider bundling CSS files to reduce HTTP requests

  • lowcontent

    Lazy images without dimensions

    5 lazy-loaded images lack width/height — causes layout shift

    Add width and height attributes to lazy-loaded images

  • lowmobile

    Unresponsive images

    1 images lack srcset or responsive sizing

    Use srcset and sizes attributes for responsive images

  • lowrate limits

    No WAF detected

    No Web Application Firewall (Cloudflare, AWS, Akamai, Vercel, Sucuri, Fastly) was detected in response headers.

    Consider using a WAF to protect against common web attacks (XSS, SQL injection, DDoS)

  • lowrate limits

    No bot protection detected

    No CAPTCHA, challenge page, or bot detection was triggered during rapid requests.

    Consider implementing bot protection (e.g., Cloudflare Turnstile, hCaptcha) for sensitive endpoints

  • lowsocial checker

    No social profile links

    No links to social media profiles found on the homepage

    Add links to your social media profiles for better brand visibility and authority signals

  • lowbrand checker

    No WebSite schema

    No WebSite JSON-LD found

    Add WebSite structured data for sitelinks search box in Google

  • lowbrand checker

    Missing og:site_name

    Open Graph site name is not set

    Add og:site_name meta tag for consistent social sharing

AI Fix Prompt

Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions

Fix all SEO issues found in the audit of swedbank.se.

Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.

```json
{
  "domain": "swedbank.se",
  "scores": {
    "overall": 85,
    "performance": 0,
    "seo": 90,
    "accessibility": 100,
    "bestPractices": 86,
    "security": 71
  },
  "findings": [
    {
      "module": "headers",
      "severity": "medium",
      "title": "CORS allows all origins",
      "description": "Access-Control-Allow-Origin: * allows any website to make requests",
      "recommendation": "Restrict CORS to specific trusted origins if the page handles sensitive data"
    },
    {
      "module": "ssl",
      "severity": "high",
      "title": "SSL certificate not found",
      "description": "Could not retrieve SSL certificate",
      "recommendation": "Ensure the site has a valid SSL certificate installed"
    },
    {
      "module": "meta",
      "severity": "medium",
      "title": "Missing og:title",
      "description": "Open Graph title is not set",
      "recommendation": "Add og:title meta tag for social sharing"
    },
    {
      "module": "meta",
      "severity": "medium",
      "title": "Missing og:image",
      "description": "No Open Graph image set. Social shares will lack a preview image.",
      "recommendation": "Add og:image meta tag (1200x630px recommended)"
    },
    {
      "module": "meta",
      "severity": "medium",
      "title": "Canonical / og:url mismatch",
      "description": "Canonical: https://www.swedbank.se/privat.html\nog:url: https://www.swedbank.se/privat",
      "recommendation": "Ensure canonical URL and og:url match"
    },
    {
      "module": "structured-data",
      "severity": "medium",
      "title": "Missing @type in schema",
      "description": "A structured data object has no @type",
      "recommendation": "Add a @type property (e.g. Organization, WebSite)"
    },
    {
      "module": "technology",
      "severity": "medium",
      "title": "Render-blocking scripts",
      "description": "80 scripts load synchronously without async/defer",
      "recommendation": "Add async or defer to non-critical scripts to improve page load speed"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "Multiple H1 tags",
      "description": "Found 6 H1 tags (recommended: exactly 1)",
      "recommendation": "Use only one H1 per page; use H2-H6 for subsections"
    },
    {
      "module": "rate-limits",
      "severity": "medium",
      "title": "No rate limiting detected",
      "description": "10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.",
      "recommendation": "Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks"
    },
    {
      "module": "social-checker",
      "severity": "high",
      "title": "Missing og:title",
      "description": "Open Graph title is not set — social shares will use generic text",
      "recommendation": "Add og:title meta tag for compelling social media previews"
    },
    {
      "module": "social-checker",
      "severity": "medium",
      "title": "Missing og:image",
      "description": "No social sharing image set — posts will lack visual appeal",
      "recommendation": "Add og:image meta tag (1200x630px recommended)"
    },
    {
      "module": "brand-checker",
      "severity": "medium",
      "title": "No Organization schema",
      "description": "No Organization JSON-LD found",
      "recommendation": "Add Organization structured data with name, logo, and contact information"
    },
    {
      "module": "page-experience",
      "severity": "high",
      "title": "Intrusive interstitials detected",
      "description": "Found 24 potential popup/overlay elements",
      "recommendation": "Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties"
    }
  ]
}
```

Recommendations for your industry

  • 1Ensure WCAG 2.1 AA compliance
  • 2Implement all recommended security headers
  • 3Ensure sitemap covers all important pages
  • 4Optimize page load time to under 2 seconds
  • 5Ensure responsive design on all pages

SEO Checklist for General

Tips for Mixed websites

  • →Define clear landing pages for each segment
  • →Use different meta strategies per page group
  • →Segment sitemap by content type

Local SEO Context

Sweden has high internet penetration and favors Swedish domains in local searches.

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