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GeneralMixed

SEO Report: vara.nl

Generated April 30, 2026 · 38 findings · 7.2s

75
report.overallScore
74
seo
74
security
0
performance
69
accessibility
91
Best Practices

Institutional websites prioritize accessibility, security, and proper indexing — citizens and stakeholders need easy access to relevant information.

Score Breakdown

Average General score: 50

seo
74(+29 vs avg)
security
74(+16 vs avg)
performance
0(-44 vs avg)
accessibility
69(+17 vs avg)
Best Practices
91(+35 vs avg)

Score Projection

Estimated improvement based on the findings in this report

Current score: 75Projected score: 80
Current score
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Pro (+2)

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Module Breakdown

headers
157 findings
structured data
301 finding
content
504 findings
accessibility
693 findings
log analyzer
702 findings
dns
753 findings
news mentions
751 finding
mobile
802 findings
brand checker
802 findings
meta
814 findings
ssl
851 finding
robots
851 finding
social checker
851 finding
crawl budget
851 finding
indexing checker
851 finding
sitemap
951 finding
rate limits
952 findings
cookies
100
technology
100
layout scan
100
uptime checker
100
page experience
1001 finding

All Findings (35)

Critical (4)

  • highheaders

    Missing strict-transport-security

    HSTS header is missing. The site may be vulnerable to downgrade attacks.

    Add Strict-Transport-Security header with max-age of at least 31536000

  • highcontent

    No H1 tag found

    The page has no H1 heading

    Add exactly one H1 tag with the primary keyword

  • highmobile

    Missing viewport meta tag

    No viewport meta tag found — page will not be mobile-responsive

    Add <meta name="viewport" content="width=device-width, initial-scale=1">

  • highaccessibility

    6 buttons without accessible name

    Buttons with no text, aria-label, or title are invisible to screen readers

    Add visible text or aria-label to all buttons

Medium (19)

  • mediumdns

    Missing DMARC record

    No DMARC policy found at _dmarc subdomain.

    Add a DMARC TXT record to prevent email spoofing

  • mediumheaders

    Missing content-security-policy

    CSP header is missing. The site may be vulnerable to XSS attacks.

    Add a Content-Security-Policy header to restrict resource loading

  • mediumheaders

    Missing x-content-type-options

    X-Content-Type-Options is missing. MIME-sniffing attacks are possible.

    Add X-Content-Type-Options: nosniff header

  • mediumheaders

    Missing x-frame-options

    X-Frame-Options is missing. The site may be vulnerable to clickjacking.

    Add X-Frame-Options: DENY or SAMEORIGIN header

  • mediumssl

    SSL certificate expiring within 30 days

    Certificate expires in 25 days

    Plan to renew the SSL certificate soon

  • mediummeta

    Missing canonical URL

    No canonical link tag found

    Add a canonical URL to prevent duplicate content issues

  • mediumstructured data

    No structured data found

    No JSON-LD schemas detected on the page

    Add structured data (Organization, WebSite, BreadcrumbList) for rich search results

  • mediumrobots

    No sitemap in robots.txt

    robots.txt does not reference a sitemap

    Add Sitemap: https://yourdomain.com/sitemap.xml to robots.txt

  • mediumcontent

    Thin content

    Page has only 0 words (recommended: 300+)

    Add more meaningful content — aim for at least 300 words on key pages

  • mediumcontent

    Very low text-to-HTML ratio

    Text/HTML ratio is 0% (recommended: >5%)

    Increase meaningful text content relative to HTML markup

  • mediumcontent

    No internal links

    No internal links found on the page

    Add internal links to help search engines discover and understand your site structure

  • mediumaccessibility

    Missing main landmark

    No <main> element or role="main" found

    Wrap primary content in a <main> element for screen reader navigation

  • mediumaccessibility

    No skip navigation link

    No skip-to-content link at the top of the page

    Add a visually hidden skip link as the first focusable element

  • mediumsocial checker

    Missing Twitter Card

    No twitter:card meta tag — Twitter/X will use default preview

    Add twitter:card meta tag (e.g., "summary_large_image")

  • mediumbrand checker

    No Organization schema

    No Organization JSON-LD found

    Add Organization structured data with name, logo, and contact information

  • mediumcrawl budget

    No sitemap.xml found

    sitemap.xml returned HTTP 500

    Create a sitemap.xml to help search engines discover all pages

  • mediumindexing checker

    Missing canonical URL

    No canonical link tag found — search engines may index duplicate versions

    Add a self-referencing canonical URL to prevent duplicate content issues

  • mediumlog analyzer

    Server version exposed

    Server header reveals version: nginx/1.20.0

    Remove version numbers from the Server header to reduce attack surface

  • mediumlog analyzer

    X-Powered-By header exposed

    X-Powered-By: PHP/7.3.33

    Remove the X-Powered-By header to reduce information leakage

Low (12)

  • lowdns

    No IPv6 (AAAA) records

    The domain has no AAAA records for IPv6 connectivity

    Add AAAA DNS records for IPv6 support

  • lowdns

    Only one MX record (no redundancy)

    A single MX record means no failover if the mail server goes down.

    Add a secondary MX record for email redundancy

  • lowheaders

    Missing referrer-policy

    Referrer-Policy is not set. Full URLs may leak to third parties.

    Add Referrer-Policy: strict-origin-when-cross-origin

  • lowheaders

    Missing permissions-policy

    Permissions-Policy is missing.

    Add Permissions-Policy to restrict browser feature access

  • lowheaders

    X-Powered-By exposes technology

    X-Powered-By: Next.js

    Remove the X-Powered-By header

  • lowmeta

    Title too long

    Title is 93 characters (recommended: 50-60)

    Shorten the title to 50-60 characters

  • lowmeta

    Missing Twitter Card

    No twitter:card meta tag

    Add twitter:card meta tag for Twitter sharing

  • lowmeta

    Missing og:url

    Open Graph URL is not set

    Add og:url meta tag matching the canonical URL

  • lowsitemap

    No lastmod dates

    Sitemap URLs don't include lastmod timestamps

    Add <lastmod> to help search engines prioritize crawling

  • lowrate limits

    No rate limiting detected

    No explicit rate-limit headers or 429 responses detected. AWS CloudFront WAF provides platform-level protection.

    Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks

  • lownews mentions

    No press or news presence

    No press pages found on the site and no external news mentions detected

    Create a /news or /press page with company updates — this builds authority and earns links

  • lowbrand checker

    No WebSite schema

    No WebSite JSON-LD found

    Add WebSite structured data for sitelinks search box in Google

AI Fix Prompt

Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions

Fix all SEO issues found in the audit of vara.nl.

Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.

```json
{
  "domain": "vara.nl",
  "scores": {
    "overall": 75,
    "performance": 0,
    "seo": 74,
    "accessibility": 69,
    "bestPractices": 91,
    "security": 74
  },
  "findings": [
    {
      "module": "dns",
      "severity": "medium",
      "title": "Missing DMARC record",
      "description": "No DMARC policy found at _dmarc subdomain.",
      "recommendation": "Add a DMARC TXT record to prevent email spoofing"
    },
    {
      "module": "headers",
      "severity": "high",
      "title": "Missing strict-transport-security",
      "description": "HSTS header is missing. The site may be vulnerable to downgrade attacks.",
      "recommendation": "Add Strict-Transport-Security header with max-age of at least 31536000"
    },
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing content-security-policy",
      "description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
      "recommendation": "Add a Content-Security-Policy header to restrict resource loading"
    },
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing x-content-type-options",
      "description": "X-Content-Type-Options is missing. MIME-sniffing attacks are possible.",
      "recommendation": "Add X-Content-Type-Options: nosniff header"
    },
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing x-frame-options",
      "description": "X-Frame-Options is missing. The site may be vulnerable to clickjacking.",
      "recommendation": "Add X-Frame-Options: DENY or SAMEORIGIN header"
    },
    {
      "module": "ssl",
      "severity": "medium",
      "title": "SSL certificate expiring within 30 days",
      "description": "Certificate expires in 25 days",
      "recommendation": "Plan to renew the SSL certificate soon"
    },
    {
      "module": "meta",
      "severity": "medium",
      "title": "Missing canonical URL",
      "description": "No canonical link tag found",
      "recommendation": "Add a canonical URL to prevent duplicate content issues"
    },
    {
      "module": "structured-data",
      "severity": "medium",
      "title": "No structured data found",
      "description": "No JSON-LD schemas detected on the page",
      "recommendation": "Add structured data (Organization, WebSite, BreadcrumbList) for rich search results"
    },
    {
      "module": "robots",
      "severity": "medium",
      "title": "No sitemap in robots.txt",
      "description": "robots.txt does not reference a sitemap",
      "recommendation": "Add Sitemap: https://yourdomain.com/sitemap.xml to robots.txt"
    },
    {
      "module": "content",
      "severity": "high",
      "title": "No H1 tag found",
      "description": "The page has no H1 heading",
      "recommendation": "Add exactly one H1 tag with the primary keyword"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "Thin content",
      "description": "Page has only 0 words (recommended: 300+)",
      "recommendation": "Add more meaningful content — aim for at least 300 words on key pages"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "Very low text-to-HTML ratio",
      "description": "Text/HTML ratio is 0% (recommended: >5%)",
      "recommendation": "Increase meaningful text content relative to HTML markup"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "No internal links",
      "description": "No internal links found on the page",
      "recommendation": "Add internal links to help search engines discover and understand your site structure"
    },
    {
      "module": "mobile",
      "severity": "high",
      "title": "Missing viewport meta tag",
      "description": "No viewport meta tag found — page will not be mobile-responsive",
      "recommendation": "Add <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">"
    },
    {
      "module": "accessibility",
      "severity": "medium",
      "title": "Missing main landmark",
      "description": "No <main> element or role=\"main\" found",
      "recommendation": "Wrap primary content in a <main> element for screen reader navigation"
    },
    {
      "module": "accessibility",
      "severity": "medium",
      "title": "No skip navigation link",
      "description": "No skip-to-content link at the top of the page",
      "recommendation": "Add a visually hidden skip link as the first focusable element"
    },
    {
      "module": "accessibility",
      "severity": "high",
      "title": "6 buttons without accessible name",
      "description": "Buttons with no text, aria-label, or title are invisible to screen readers",
      "recommendation": "Add visible text or aria-label to all buttons"
    },
    {
      "module": "social-checker",
      "severity": "medium",
      "title": "Missing Twitter Card",
      "description": "No twitter:card meta tag — Twitter/X will use default preview",
      "recommendation": "Add twitter:card meta tag (e.g., \"summary_large_image\")"
    },
    {
      "module": "brand-checker",
      "severity": "medium",
      "title": "No Organization schema",
      "description": "No Organization JSON-LD found",
      "recommendation": "Add Organization structured data with name, logo, and contact information"
    },
    {
      "module": "crawl-budget",
      "severity": "medium",
      "title": "No sitemap.xml found",
      "description": "sitemap.xml returned HTTP 500",
      "recommendation": "Create a sitemap.xml to help search engines discover all pages"
    },
    {
      "module": "indexing-checker",
      "severity": "medium",
      "title": "Missing canonical URL",
      "description": "No canonical link tag found — search engines may index duplicate versions",
      "recommendation": "Add a self-referencing canonical URL to prevent duplicate content issues"
    },
    {
      "module": "log-analyzer",
      "severity": "medium",
      "title": "Server version exposed",
      "description": "Server header reveals version: nginx/1.20.0",
      "recommendation": "Remove version numbers from the Server header to reduce attack surface"
    },
    {
      "module": "log-analyzer",
      "severity": "medium",
      "title": "X-Powered-By header exposed",
      "description": "X-Powered-By: PHP/7.3.33",
      "recommendation": "Remove the X-Powered-By header to reduce information leakage"
    }
  ]
}
```

Recommendations for your industry

  • 1Ensure WCAG 2.1 AA compliance
  • 2Implement all recommended security headers
  • 3Ensure sitemap covers all important pages
  • 4Optimize page load time to under 2 seconds
  • 5Ensure responsive design on all pages

SEO Checklist for General

Tips for Mixed websites

  • →Define clear landing pages for each segment
  • →Use different meta strategies per page group
  • →Segment sitemap by content type

Local SEO Context

The Netherlands is one of Europe's most digitally mature markets with high mobile share.

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