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GeneralMixed

SEO Report: spelpaus.se

Generated April 30, 2026 · 44 findings · 3.2s

76
report.overallScore
62
seo
85
security
0
performance
85
accessibility
81
Best Practices

Institutional websites prioritize accessibility, security, and proper indexing — citizens and stakeholders need easy access to relevant information.

Score Breakdown

Average General score: 50

seo
62(+17 vs avg)
security
85(+27 vs avg)
performance
0(-44 vs avg)
accessibility
85(+33 vs avg)
Best Practices
81(+25 vs avg)

Score Projection

Estimated improvement based on the findings in this report

Current score: 76Projected score: 81
Current score
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Pro (+1)

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Module Breakdown

social checker
206 findings
structured data
301 finding
sitemap
301 finding
robots
501 finding
meta
547 findings
dns
703 findings
brand checker
704 findings
page experience
702 findings
content
744 findings
rate limits
753 findings
headers
804 findings
crawl budget
802 findings
news mentions
811 finding
accessibility
851 finding
uptime checker
851 finding
indexing checker
851 finding
mobile
952 findings
cookies
100
ssl
100
technology
100
layout scan
100
log analyzer
100

All Findings (39)

Critical (4)

  • highsitemap

    Missing sitemap.xml

    No sitemap.xml found at the root

    Create a sitemap.xml to help search engines discover all pages

  • highaccessibility

    1 form fields without labels

    Form inputs without associated labels are inaccessible

    Use <label for="id"> or aria-label on every form field

  • highsocial checker

    Missing og:title

    Open Graph title is not set — social shares will use generic text

    Add og:title meta tag for compelling social media previews

  • highpage experience

    Intrusive interstitials detected

    Found 7 potential popup/overlay elements

    Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties

Medium (19)

  • mediumdns

    Missing DMARC record

    No DMARC policy found at _dmarc subdomain.

    Add a DMARC TXT record to prevent email spoofing

  • mediumdns

    No DKIM record found

    None of the common DKIM selectors returned a valid key. Email authentication may be incomplete.

    Configure DKIM signing with your email provider and publish the public key in DNS

  • mediumheaders

    CSP allows unsafe-eval

    Content-Security-Policy uses 'unsafe-eval' which allows dynamic code execution

    Remove 'unsafe-eval' and refactor code to avoid eval()

  • mediummeta

    Meta description too short

    Description is 11 characters (recommended: 120-160)

    Write a more detailed meta description

  • mediummeta

    Missing canonical URL

    No canonical link tag found

    Add a canonical URL to prevent duplicate content issues

  • mediummeta

    Missing og:title

    Open Graph title is not set

    Add og:title meta tag for social sharing

  • mediummeta

    Missing og:image

    No Open Graph image set. Social shares will lack a preview image.

    Add og:image meta tag (1200x630px recommended)

  • mediumstructured data

    No structured data found

    No JSON-LD schemas detected on the page

    Add structured data (Organization, WebSite, BreadcrumbList) for rich search results

  • mediumrobots

    Missing robots.txt

    robots.txt returned HTTP 404

    Create a robots.txt file to guide search engine crawlers

  • mediumcontent

    Thin content

    Page has only 269 words (recommended: 300+)

    Add more meaningful content — aim for at least 300 words on key pages

  • mediumcontent

    External links without noopener

    1 external links with target="_blank" lack rel="noopener"

    Add rel="noopener noreferrer" to all target="_blank" links

  • mediumrate limits

    No rate limiting detected

    10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.

    Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks

  • mediumsocial checker

    Missing og:description

    Open Graph description is not set

    Add og:description for better social sharing previews

  • mediumsocial checker

    Missing og:image

    No social sharing image set — posts will lack visual appeal

    Add og:image meta tag (1200x630px recommended)

  • mediumsocial checker

    Missing Twitter Card

    No twitter:card meta tag — Twitter/X will use default preview

    Add twitter:card meta tag (e.g., "summary_large_image")

  • mediumuptime checker

    Inconsistent www handling

    Both www and non-www versions respond with 200 — one should redirect to the other

    Choose either www or non-www as canonical and redirect the other with a 301

  • mediumbrand checker

    No Organization schema

    No Organization JSON-LD found

    Add Organization structured data with name, logo, and contact information

  • mediumcrawl budget

    No sitemap.xml found

    sitemap.xml returned HTTP 404

    Create a sitemap.xml to help search engines discover all pages

  • mediumindexing checker

    Missing canonical URL

    No canonical link tag found — search engines may index duplicate versions

    Add a self-referencing canonical URL to prevent duplicate content issues

Low (16)

  • lowheaders

    Missing permissions-policy

    Permissions-Policy is missing.

    Add Permissions-Policy to restrict browser feature access

  • lowmeta

    Missing og:description

    Open Graph description is not set

    Add og:description meta tag for social sharing

  • lowmeta

    Missing Twitter Card

    No twitter:card meta tag

    Add twitter:card meta tag for Twitter sharing

  • lowcontent

    Heading level skipped

    H5 follows H1 (skipped H2)

    Maintain sequential heading hierarchy without skipping levels

  • lowcontent

    Lazy images without dimensions

    3 lazy-loaded images lack width/height — causes layout shift

    Add width and height attributes to lazy-loaded images

  • lowmobile

    Missing autocomplete attributes

    4 form fields lack autocomplete hints

    Add autocomplete attributes (email, tel, name) for faster mobile form filling

  • lowrate limits

    No WAF detected

    No Web Application Firewall (Cloudflare, AWS, Akamai, Vercel, Sucuri, Fastly) was detected in response headers.

    Consider using a WAF to protect against common web attacks (XSS, SQL injection, DDoS)

  • lowrate limits

    No bot protection detected

    No CAPTCHA, challenge page, or bot detection was triggered during rapid requests.

    Consider implementing bot protection (e.g., Cloudflare Turnstile, hCaptcha) for sensitive endpoints

  • lownews mentions

    No press page on site

    Found 2 external mentions but no dedicated press page

    Create a /press or /news section to aggregate and amplify media coverage

  • lowsocial checker

    Missing og:type

    Open Graph type is not set

    Add og:type meta tag (e.g., "website", "article")

  • lowsocial checker

    No social profile links

    No links to social media profiles found on the homepage

    Add links to your social media profiles for better brand visibility and authority signals

  • lowbrand checker

    No WebSite schema

    No WebSite JSON-LD found

    Add WebSite structured data for sitelinks search box in Google

  • lowbrand checker

    No web app manifest

    No manifest.json linked — PWA features unavailable

    Add a web app manifest for installability and brand customization

  • lowbrand checker

    Missing og:site_name

    Open Graph site name is not set

    Add og:site_name meta tag for consistent social sharing

  • lowcrawl budget

    No robots.txt found

    No robots.txt file — no crawl directives

    Add a robots.txt file with sitemap reference and crawl directives

  • lowpage experience

    No resource hints

    No preload or preconnect hints found

    Add preload for critical resources and preconnect for important third-party origins

AI Fix Prompt

Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions

Fix all SEO issues found in the audit of spelpaus.se.

Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.

```json
{
  "domain": "spelpaus.se",
  "scores": {
    "overall": 76,
    "performance": 0,
    "seo": 62,
    "accessibility": 85,
    "bestPractices": 81,
    "security": 85
  },
  "findings": [
    {
      "module": "dns",
      "severity": "medium",
      "title": "Missing DMARC record",
      "description": "No DMARC policy found at _dmarc subdomain.",
      "recommendation": "Add a DMARC TXT record to prevent email spoofing"
    },
    {
      "module": "dns",
      "severity": "medium",
      "title": "No DKIM record found",
      "description": "None of the common DKIM selectors returned a valid key. Email authentication may be incomplete.",
      "recommendation": "Configure DKIM signing with your email provider and publish the public key in DNS"
    },
    {
      "module": "headers",
      "severity": "medium",
      "title": "CSP allows unsafe-eval",
      "description": "Content-Security-Policy uses 'unsafe-eval' which allows dynamic code execution",
      "recommendation": "Remove 'unsafe-eval' and refactor code to avoid eval()"
    },
    {
      "module": "meta",
      "severity": "medium",
      "title": "Meta description too short",
      "description": "Description is 11 characters (recommended: 120-160)",
      "recommendation": "Write a more detailed meta description"
    },
    {
      "module": "meta",
      "severity": "medium",
      "title": "Missing canonical URL",
      "description": "No canonical link tag found",
      "recommendation": "Add a canonical URL to prevent duplicate content issues"
    },
    {
      "module": "meta",
      "severity": "medium",
      "title": "Missing og:title",
      "description": "Open Graph title is not set",
      "recommendation": "Add og:title meta tag for social sharing"
    },
    {
      "module": "meta",
      "severity": "medium",
      "title": "Missing og:image",
      "description": "No Open Graph image set. Social shares will lack a preview image.",
      "recommendation": "Add og:image meta tag (1200x630px recommended)"
    },
    {
      "module": "structured-data",
      "severity": "medium",
      "title": "No structured data found",
      "description": "No JSON-LD schemas detected on the page",
      "recommendation": "Add structured data (Organization, WebSite, BreadcrumbList) for rich search results"
    },
    {
      "module": "robots",
      "severity": "medium",
      "title": "Missing robots.txt",
      "description": "robots.txt returned HTTP 404",
      "recommendation": "Create a robots.txt file to guide search engine crawlers"
    },
    {
      "module": "sitemap",
      "severity": "high",
      "title": "Missing sitemap.xml",
      "description": "No sitemap.xml found at the root",
      "recommendation": "Create a sitemap.xml to help search engines discover all pages"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "Thin content",
      "description": "Page has only 269 words (recommended: 300+)",
      "recommendation": "Add more meaningful content — aim for at least 300 words on key pages"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "External links without noopener",
      "description": "1 external links with target=\"_blank\" lack rel=\"noopener\"",
      "recommendation": "Add rel=\"noopener noreferrer\" to all target=\"_blank\" links"
    },
    {
      "module": "accessibility",
      "severity": "high",
      "title": "1 form fields without labels",
      "description": "Form inputs without associated labels are inaccessible",
      "recommendation": "Use <label for=\"id\"> or aria-label on every form field"
    },
    {
      "module": "rate-limits",
      "severity": "medium",
      "title": "No rate limiting detected",
      "description": "10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.",
      "recommendation": "Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks"
    },
    {
      "module": "social-checker",
      "severity": "high",
      "title": "Missing og:title",
      "description": "Open Graph title is not set — social shares will use generic text",
      "recommendation": "Add og:title meta tag for compelling social media previews"
    },
    {
      "module": "social-checker",
      "severity": "medium",
      "title": "Missing og:description",
      "description": "Open Graph description is not set",
      "recommendation": "Add og:description for better social sharing previews"
    },
    {
      "module": "social-checker",
      "severity": "medium",
      "title": "Missing og:image",
      "description": "No social sharing image set — posts will lack visual appeal",
      "recommendation": "Add og:image meta tag (1200x630px recommended)"
    },
    {
      "module": "social-checker",
      "severity": "medium",
      "title": "Missing Twitter Card",
      "description": "No twitter:card meta tag — Twitter/X will use default preview",
      "recommendation": "Add twitter:card meta tag (e.g., \"summary_large_image\")"
    },
    {
      "module": "uptime-checker",
      "severity": "medium",
      "title": "Inconsistent www handling",
      "description": "Both www and non-www versions respond with 200 — one should redirect to the other",
      "recommendation": "Choose either www or non-www as canonical and redirect the other with a 301"
    },
    {
      "module": "brand-checker",
      "severity": "medium",
      "title": "No Organization schema",
      "description": "No Organization JSON-LD found",
      "recommendation": "Add Organization structured data with name, logo, and contact information"
    },
    {
      "module": "crawl-budget",
      "severity": "medium",
      "title": "No sitemap.xml found",
      "description": "sitemap.xml returned HTTP 404",
      "recommendation": "Create a sitemap.xml to help search engines discover all pages"
    },
    {
      "module": "page-experience",
      "severity": "high",
      "title": "Intrusive interstitials detected",
      "description": "Found 7 potential popup/overlay elements",
      "recommendation": "Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties"
    },
    {
      "module": "indexing-checker",
      "severity": "medium",
      "title": "Missing canonical URL",
      "description": "No canonical link tag found — search engines may index duplicate versions",
      "recommendation": "Add a self-referencing canonical URL to prevent duplicate content issues"
    }
  ]
}
```

Recommendations for your industry

  • 1Ensure WCAG 2.1 AA compliance
  • 2Implement all recommended security headers
  • 3Ensure sitemap covers all important pages
  • 4Optimize page load time to under 2 seconds
  • 5Ensure responsive design on all pages

SEO Checklist for General

Tips for Mixed websites

  • →Define clear landing pages for each segment
  • →Use different meta strategies per page group
  • →Segment sitemap by content type

Local SEO Context

Sweden has high internet penetration and favors Swedish domains in local searches.

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