SEO Report: hemnet.se
Generated April 28, 2026 · 27 findings · 3.1s
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Average Local Business score: 54
Score Projection
Estimated improvement based on the findings in this report
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Module Breakdown
All Findings (23)
Critical (5)
- highssl
SSL certificate not found
Could not retrieve SSL certificate
Ensure the site has a valid SSL certificate installed
- highcontent
No H1 tag found
The page has no H1 heading
Add exactly one H1 tag with the primary keyword
- highaccessibility
1 buttons without accessible name
Buttons with no text, aria-label, or title are invisible to screen readers
Add visible text or aria-label to all buttons
- highsocial checker
Missing og:title
Open Graph title is not set — social shares will use generic text
Add og:title meta tag for compelling social media previews
- highcrawl budget
Crawl traps detected
Found 9 URLs with pagination/faceted navigation patterns
Use rel=nofollow, URL parameters in GSC, or robots.txt to prevent crawlers from following these patterns
Medium (8)
- mediumheaders
Missing content-security-policy
CSP header is missing. The site may be vulnerable to XSS attacks.
Add a Content-Security-Policy header to restrict resource loading
- mediummeta
Missing og:title
Open Graph title is not set
Add og:title meta tag for social sharing
- mediummeta
Missing og:image
No Open Graph image set. Social shares will lack a preview image.
Add og:image meta tag (1200x630px recommended)
- mediumcontent
Thin content
Page has only 190 words (recommended: 300+)
Add more meaningful content — aim for at least 300 words on key pages
- mediumcontent
Very low text-to-HTML ratio
Text/HTML ratio is 1% (recommended: >5%)
Increase meaningful text content relative to HTML markup
- mediumcontent
Low keyword relevance
Only 20% of title keywords appear in body text
Ensure the page content includes the keywords from the title
- mediumsocial checker
Missing og:image
No social sharing image set — posts will lack visual appeal
Add og:image meta tag (1200x630px recommended)
- mediumsocial checker
Missing Twitter Card
No twitter:card meta tag — Twitter/X will use default preview
Add twitter:card meta tag (e.g., "summary_large_image")
Low (10)
- lowheaders
Missing permissions-policy
Permissions-Policy is missing.
Add Permissions-Policy to restrict browser feature access
- lowmeta
Title too long
Title is 107 characters (recommended: 50-60)
Shorten the title to 50-60 characters
- lowmeta
Missing Twitter Card
No twitter:card meta tag
Add twitter:card meta tag for Twitter sharing
- lowstructured data
Missing WebSite schema
No WebSite structured data found
Add WebSite schema with SearchAction for sitelinks search box
- lowcontent
Lazy images without dimensions
15 lazy-loaded images lack width/height — causes layout shift
Add width and height attributes to lazy-loaded images
- lowmobile
Viewport missing initial-scale
Viewport does not set initial-scale
Add initial-scale=1 to viewport meta tag
- lowrate limits
No rate limiting detected
No explicit rate-limit headers or 429 responses detected. Cloudflare WAF provides platform-level protection.
Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks
- lowbrand checker
No WebSite schema
No WebSite JSON-LD found
Add WebSite structured data for sitelinks search box in Google
- lowbrand checker
No web app manifest
No manifest.json linked — PWA features unavailable
Add a web app manifest for installability and brand customization
- lowpage experience
Popup elements detected
Found 2 popup/overlay element(s) — likely consent banners
Ensure popups don't cover main content excessively, especially on mobile
AI Fix Prompt
Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions
Fix all SEO issues found in the audit of hemnet.se.
Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.
```json
{
"domain": "hemnet.se",
"scores": {
"overall": 83,
"performance": 0,
"seo": 87,
"accessibility": 85,
"bestPractices": 91,
"security": 75
},
"findings": [
{
"module": "headers",
"severity": "medium",
"title": "Missing content-security-policy",
"description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
"recommendation": "Add a Content-Security-Policy header to restrict resource loading"
},
{
"module": "ssl",
"severity": "high",
"title": "SSL certificate not found",
"description": "Could not retrieve SSL certificate",
"recommendation": "Ensure the site has a valid SSL certificate installed"
},
{
"module": "meta",
"severity": "medium",
"title": "Missing og:title",
"description": "Open Graph title is not set",
"recommendation": "Add og:title meta tag for social sharing"
},
{
"module": "meta",
"severity": "medium",
"title": "Missing og:image",
"description": "No Open Graph image set. Social shares will lack a preview image.",
"recommendation": "Add og:image meta tag (1200x630px recommended)"
},
{
"module": "content",
"severity": "high",
"title": "No H1 tag found",
"description": "The page has no H1 heading",
"recommendation": "Add exactly one H1 tag with the primary keyword"
},
{
"module": "content",
"severity": "medium",
"title": "Thin content",
"description": "Page has only 190 words (recommended: 300+)",
"recommendation": "Add more meaningful content — aim for at least 300 words on key pages"
},
{
"module": "content",
"severity": "medium",
"title": "Very low text-to-HTML ratio",
"description": "Text/HTML ratio is 1% (recommended: >5%)",
"recommendation": "Increase meaningful text content relative to HTML markup"
},
{
"module": "content",
"severity": "medium",
"title": "Low keyword relevance",
"description": "Only 20% of title keywords appear in body text",
"recommendation": "Ensure the page content includes the keywords from the title"
},
{
"module": "accessibility",
"severity": "high",
"title": "1 buttons without accessible name",
"description": "Buttons with no text, aria-label, or title are invisible to screen readers",
"recommendation": "Add visible text or aria-label to all buttons"
},
{
"module": "social-checker",
"severity": "high",
"title": "Missing og:title",
"description": "Open Graph title is not set — social shares will use generic text",
"recommendation": "Add og:title meta tag for compelling social media previews"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing og:image",
"description": "No social sharing image set — posts will lack visual appeal",
"recommendation": "Add og:image meta tag (1200x630px recommended)"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing Twitter Card",
"description": "No twitter:card meta tag — Twitter/X will use default preview",
"recommendation": "Add twitter:card meta tag (e.g., \"summary_large_image\")"
},
{
"module": "crawl-budget",
"severity": "high",
"title": "Crawl traps detected",
"description": "Found 9 URLs with pagination/faceted navigation patterns",
"recommendation": "Use rel=nofollow, URL parameters in GSC, or robots.txt to prevent crawlers from following these patterns"
}
]
}
```Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Local Business
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type
Local SEO Context
Sweden has high internet penetration and favors Swedish domains in local searches.