SEO Report: kiwa.nl
Generated May 1, 2026 Β· 27 findings Β· 4.9s
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Average Local Business score: 54
Score Projection
Estimated improvement based on the findings in this report
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Module Breakdown
All Findings (23)
Critical (3)
- highsitemap
Invalid sitemap format
Sitemap does not appear to be valid XML
Ensure sitemap.xml is properly formatted XML
- highsitemap
Empty sitemap
Sitemap contains no URLs
Add URLs to the sitemap
- highindexing checker
Canonical points to different domain
Canonical: https://www.kiwa.com/nl/nl/ points to kiwa.com
Ensure the canonical URL points to the same domain unless cross-domain canonicalization is intended
Medium (5)
- mediumheaders
CSP allows unsafe-eval
Content-Security-Policy uses 'unsafe-eval' which allows dynamic code execution
Remove 'unsafe-eval' and refactor code to avoid eval()
- mediumrobots
No User-agent directive
robots.txt has no User-agent directive
Add User-agent: * to apply rules to all crawlers
- mediumrobots
No sitemap in robots.txt
robots.txt does not reference a sitemap
Add Sitemap: https://yourdomain.com/sitemap.xml to robots.txt
- mediumsocial checker
Missing Twitter Card
No twitter:card meta tag β Twitter/X will use default preview
Add twitter:card meta tag (e.g., "summary_large_image")
- mediumuptime checker
Soft 404 detected
Non-existent URLs return HTTP 200 instead of 404
Return proper 404 status codes for non-existent pages to avoid indexing junk URLs
Low (15)
- lowcookies
1 cookie missing HttpOnly flag
Cookies without HttpOnly can be accessed by JavaScript, increasing XSS risk
Add HttpOnly to session and authentication cookies
- lowcookies
3 cookies missing SameSite attribute
Missing SameSite defaults to Lax in modern browsers but should be explicit
Set SameSite=Strict or SameSite=Lax on all cookies
- lowdns
No IPv6 (AAAA) records
The domain has no AAAA records for IPv6 connectivity
Add AAAA DNS records for IPv6 support
- lowdns
Only one MX record (no redundancy)
A single MX record means no failover if the mail server goes down.
Add a secondary MX record for email redundancy
- lowheaders
Missing Cache-Control header
No Cache-Control header β browser caching is undefined
Add Cache-Control with appropriate max-age for static and dynamic resources
- lowmeta
Missing Twitter Card
No twitter:card meta tag
Add twitter:card meta tag for Twitter sharing
- lowstructured data
Missing WebSite schema
No WebSite structured data found
Add WebSite schema with SearchAction for sitelinks search box
- lowstructured data
Organization missing logo
Organization schema has no logo
Add a logo URL to the Organization schema
- lowtechnology
Many external CSS files
16 external stylesheets loaded
Consider bundling CSS files to reduce HTTP requests
- lowcontent
Low text-to-HTML ratio
Text/HTML ratio is 3% (recommended: >5%)
Consider adding more descriptive text content
- lowmobile
Unresponsive images
17 images lack srcset or responsive sizing
Use srcset and sizes attributes for responsive images
- lowrate limits
No rate limiting detected
No explicit rate-limit headers or 429 responses detected. Cloudflare WAF provides platform-level protection.
Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks
- lowbrand checker
No WebSite schema
No WebSite JSON-LD found
Add WebSite structured data for sitelinks search box in Google
- lowbrand checker
Missing og:site_name
Open Graph site name is not set
Add og:site_name meta tag for consistent social sharing
- lowlog analyzer
Soft 404 response
Non-existent pages return HTTP 200 instead of 404
Return proper 404 status codes for non-existent pages
AI Fix Prompt
Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions
Fix all SEO issues found in the audit of kiwa.nl.
Prioritize high-severity issues first, then medium. For each fix, make the actual code change β don't just describe what to do.
```json
{
"domain": "kiwa.nl",
"scores": {
"overall": 91,
"performance": 0,
"seo": 84,
"accessibility": 100,
"bestPractices": 94,
"security": 91
},
"findings": [
{
"module": "headers",
"severity": "medium",
"title": "CSP allows unsafe-eval",
"description": "Content-Security-Policy uses 'unsafe-eval' which allows dynamic code execution",
"recommendation": "Remove 'unsafe-eval' and refactor code to avoid eval()"
},
{
"module": "robots",
"severity": "medium",
"title": "No User-agent directive",
"description": "robots.txt has no User-agent directive",
"recommendation": "Add User-agent: * to apply rules to all crawlers"
},
{
"module": "robots",
"severity": "medium",
"title": "No sitemap in robots.txt",
"description": "robots.txt does not reference a sitemap",
"recommendation": "Add Sitemap: https://yourdomain.com/sitemap.xml to robots.txt"
},
{
"module": "sitemap",
"severity": "high",
"title": "Invalid sitemap format",
"description": "Sitemap does not appear to be valid XML",
"recommendation": "Ensure sitemap.xml is properly formatted XML"
},
{
"module": "sitemap",
"severity": "high",
"title": "Empty sitemap",
"description": "Sitemap contains no URLs",
"recommendation": "Add URLs to the sitemap"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing Twitter Card",
"description": "No twitter:card meta tag β Twitter/X will use default preview",
"recommendation": "Add twitter:card meta tag (e.g., \"summary_large_image\")"
},
{
"module": "uptime-checker",
"severity": "medium",
"title": "Soft 404 detected",
"description": "Non-existent URLs return HTTP 200 instead of 404",
"recommendation": "Return proper 404 status codes for non-existent pages to avoid indexing junk URLs"
},
{
"module": "indexing-checker",
"severity": "high",
"title": "Canonical points to different domain",
"description": "Canonical: https://www.kiwa.com/nl/nl/ points to kiwa.com",
"recommendation": "Ensure the canonical URL points to the same domain unless cross-domain canonicalization is intended"
}
]
}
```Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Local Business
Tips for Mixed websites
- βDefine clear landing pages for each segment
- βUse different meta strategies per page group
- βSegment sitemap by content type
Local SEO Context
The Netherlands is one of Europe's most digitally mature markets with high mobile share.