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Local BusinessMixed

SEO Report: kiwa.nl

Generated May 1, 2026 Β· 27 findings Β· 4.9s

91
report.overallScore
84
seo
91
security
0
performance
100
accessibility
94
Best Practices

Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.

Score Breakdown

Average Local Business score: 54

seo
84(+36 vs avg)
security
91(+29 vs avg)
performance
0(-50 vs avg)
accessibility
100(+44 vs avg)
Best Practices
94(+34 vs avg)

Score Projection

Estimated improvement based on the findings in this report

Current score: 91Projected score: 94
Current score
Free (+2)
Starter (+1)

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Module Breakdown

sitemap
502 findings
robots
653 findings
indexing checker
751 finding
headers
803 findings
social checker
851 finding
uptime checker
851 finding
cookies
902 findings
dns
902 findings
structured data
902 findings
news mentions
90
brand checker
902 findings
technology
951 finding
mobile
951 finding
rate limits
952 findings
log analyzer
951 finding
meta
971 finding
content
971 finding
ssl
100
accessibility
100
layout scan
100
crawl budget
100
page experience
1001 finding

All Findings (23)

Critical (3)

  • highsitemap

    Invalid sitemap format

    Sitemap does not appear to be valid XML

    Ensure sitemap.xml is properly formatted XML

  • highsitemap

    Empty sitemap

    Sitemap contains no URLs

    Add URLs to the sitemap

  • highindexing checker

    Canonical points to different domain

    Canonical: https://www.kiwa.com/nl/nl/ points to kiwa.com

    Ensure the canonical URL points to the same domain unless cross-domain canonicalization is intended

Medium (5)

  • mediumheaders

    CSP allows unsafe-eval

    Content-Security-Policy uses 'unsafe-eval' which allows dynamic code execution

    Remove 'unsafe-eval' and refactor code to avoid eval()

  • mediumrobots

    No User-agent directive

    robots.txt has no User-agent directive

    Add User-agent: * to apply rules to all crawlers

  • mediumrobots

    No sitemap in robots.txt

    robots.txt does not reference a sitemap

    Add Sitemap: https://yourdomain.com/sitemap.xml to robots.txt

  • mediumsocial checker

    Missing Twitter Card

    No twitter:card meta tag β€” Twitter/X will use default preview

    Add twitter:card meta tag (e.g., "summary_large_image")

  • mediumuptime checker

    Soft 404 detected

    Non-existent URLs return HTTP 200 instead of 404

    Return proper 404 status codes for non-existent pages to avoid indexing junk URLs

Low (15)

  • lowcookies

    1 cookie missing HttpOnly flag

    Cookies without HttpOnly can be accessed by JavaScript, increasing XSS risk

    Add HttpOnly to session and authentication cookies

  • lowcookies

    3 cookies missing SameSite attribute

    Missing SameSite defaults to Lax in modern browsers but should be explicit

    Set SameSite=Strict or SameSite=Lax on all cookies

  • lowdns

    No IPv6 (AAAA) records

    The domain has no AAAA records for IPv6 connectivity

    Add AAAA DNS records for IPv6 support

  • lowdns

    Only one MX record (no redundancy)

    A single MX record means no failover if the mail server goes down.

    Add a secondary MX record for email redundancy

  • lowheaders

    Missing Cache-Control header

    No Cache-Control header β€” browser caching is undefined

    Add Cache-Control with appropriate max-age for static and dynamic resources

  • lowmeta

    Missing Twitter Card

    No twitter:card meta tag

    Add twitter:card meta tag for Twitter sharing

  • lowstructured data

    Missing WebSite schema

    No WebSite structured data found

    Add WebSite schema with SearchAction for sitelinks search box

  • lowstructured data

    Organization missing logo

    Organization schema has no logo

    Add a logo URL to the Organization schema

  • lowtechnology

    Many external CSS files

    16 external stylesheets loaded

    Consider bundling CSS files to reduce HTTP requests

  • lowcontent

    Low text-to-HTML ratio

    Text/HTML ratio is 3% (recommended: >5%)

    Consider adding more descriptive text content

  • lowmobile

    Unresponsive images

    17 images lack srcset or responsive sizing

    Use srcset and sizes attributes for responsive images

  • lowrate limits

    No rate limiting detected

    No explicit rate-limit headers or 429 responses detected. Cloudflare WAF provides platform-level protection.

    Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks

  • lowbrand checker

    No WebSite schema

    No WebSite JSON-LD found

    Add WebSite structured data for sitelinks search box in Google

  • lowbrand checker

    Missing og:site_name

    Open Graph site name is not set

    Add og:site_name meta tag for consistent social sharing

  • lowlog analyzer

    Soft 404 response

    Non-existent pages return HTTP 200 instead of 404

    Return proper 404 status codes for non-existent pages

AI Fix Prompt

Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions

Fix all SEO issues found in the audit of kiwa.nl.

Prioritize high-severity issues first, then medium. For each fix, make the actual code change β€” don't just describe what to do.

```json
{
  "domain": "kiwa.nl",
  "scores": {
    "overall": 91,
    "performance": 0,
    "seo": 84,
    "accessibility": 100,
    "bestPractices": 94,
    "security": 91
  },
  "findings": [
    {
      "module": "headers",
      "severity": "medium",
      "title": "CSP allows unsafe-eval",
      "description": "Content-Security-Policy uses 'unsafe-eval' which allows dynamic code execution",
      "recommendation": "Remove 'unsafe-eval' and refactor code to avoid eval()"
    },
    {
      "module": "robots",
      "severity": "medium",
      "title": "No User-agent directive",
      "description": "robots.txt has no User-agent directive",
      "recommendation": "Add User-agent: * to apply rules to all crawlers"
    },
    {
      "module": "robots",
      "severity": "medium",
      "title": "No sitemap in robots.txt",
      "description": "robots.txt does not reference a sitemap",
      "recommendation": "Add Sitemap: https://yourdomain.com/sitemap.xml to robots.txt"
    },
    {
      "module": "sitemap",
      "severity": "high",
      "title": "Invalid sitemap format",
      "description": "Sitemap does not appear to be valid XML",
      "recommendation": "Ensure sitemap.xml is properly formatted XML"
    },
    {
      "module": "sitemap",
      "severity": "high",
      "title": "Empty sitemap",
      "description": "Sitemap contains no URLs",
      "recommendation": "Add URLs to the sitemap"
    },
    {
      "module": "social-checker",
      "severity": "medium",
      "title": "Missing Twitter Card",
      "description": "No twitter:card meta tag β€” Twitter/X will use default preview",
      "recommendation": "Add twitter:card meta tag (e.g., \"summary_large_image\")"
    },
    {
      "module": "uptime-checker",
      "severity": "medium",
      "title": "Soft 404 detected",
      "description": "Non-existent URLs return HTTP 200 instead of 404",
      "recommendation": "Return proper 404 status codes for non-existent pages to avoid indexing junk URLs"
    },
    {
      "module": "indexing-checker",
      "severity": "high",
      "title": "Canonical points to different domain",
      "description": "Canonical: https://www.kiwa.com/nl/nl/ points to kiwa.com",
      "recommendation": "Ensure the canonical URL points to the same domain unless cross-domain canonicalization is intended"
    }
  ]
}
```

Recommendations for your industry

  • 1Optimize Google Business profile
  • 2Add Service/LocalBusiness schema
  • 3Integrate customer reviews with Review schema
  • 4Ensure consistent NAP data across all pages
  • 5Create profiles in local business directories

SEO Checklist for Local Business

Tips for Mixed websites

  • β†’Define clear landing pages for each segment
  • β†’Use different meta strategies per page group
  • β†’Segment sitemap by content type

Local SEO Context

The Netherlands is one of Europe's most digitally mature markets with high mobile share.

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