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Comércio eletrónicoB2C

Relatório SEO setorial

Gerado a 1 de maio de 2026 · 34 constatações · 3.6s

87
report.overallScore
91
seo
83
security
0
performance
84
accessibility
91
Best Practices

O comércio eletrónico e os sites de vendas enfrentam desafios de SEO singulares: as páginas de produto requerem dados estruturados, tempos de carregamento reduzidos e uma experiência móvel fluida para gerar conversões.

Discriminativo da pontuação

Referência setorial

seo
91(+33 vs avg)
security
83(+12 vs avg)
performance
0(-55 vs avg)
accessibility
84(+20 vs avg)
Best Practices
91(+23 vs avg)

Projeção de pontuação

Melhoria estimada com base nas otimizações identificadas neste relatório

Pontuação atual: 87Pontuação projetada: 90
Pontuação atual
Free (+1)
Starter (+1)
Pro (+1)

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Discriminativo por módulo

headers
406 findings
technology
653 findings
brand checker
704 findings
dns
804 findings
content
843 findings
accessibility
842 findings
social checker
851 finding
meta
872 findings
structured data
903 findings
news mentions
93
sitemap
951 finding
mobile
952 findings
rate limits
952 findings
page experience
951 finding
cookies
100
ssl
100
robots
100
layout scan
100
uptime checker
100
crawl budget
100
indexing checker
100
log analyzer
100

Todas as constatações (31)

Médio (11)

  • mediumheaders

    Missing content-security-policy

    CSP header is missing. The site may be vulnerable to XSS attacks.

    Add a Content-Security-Policy header to restrict resource loading

  • mediumheaders

    Missing x-content-type-options

    X-Content-Type-Options is missing. MIME-sniffing attacks are possible.

    Add X-Content-Type-Options: nosniff header

  • mediumheaders

    Missing x-frame-options

    X-Frame-Options is missing. The site may be vulnerable to clickjacking.

    Add X-Frame-Options: DENY or SAMEORIGIN header

  • mediummeta

    Missing og:image

    No Open Graph image set. Social shares will lack a preview image.

    Add og:image meta tag (1200x630px recommended)

  • mediumtechnology

    Render-blocking scripts

    6 scripts load synchronously without async/defer

    Add async or defer to non-critical scripts to improve page load speed

  • mediumtechnology

    Mixed content detected

    1 resources loaded over HTTP on an HTTPS page

    Update all resource URLs to use HTTPS

  • mediumcontent

    External links without noopener

    9 external links with target="_blank" lack rel="noopener"

    Add rel="noopener noreferrer" to all target="_blank" links

  • mediumaccessibility

    Missing main landmark

    No <main> element or role="main" found

    Wrap primary content in a <main> element for screen reader navigation

  • mediumaccessibility

    No skip navigation link

    No skip-to-content link at the top of the page

    Add a visually hidden skip link as the first focusable element

  • mediumsocial checker

    Missing og:image

    No social sharing image set — posts will lack visual appeal

    Add og:image meta tag (1200x630px recommended)

  • mediumbrand checker

    No Organization schema

    No Organization JSON-LD found

    Add Organization structured data with name, logo, and contact information

Baixo (20)

  • lowdns

    No IPv6 (AAAA) records

    The domain has no AAAA records for IPv6 connectivity

    Add AAAA DNS records for IPv6 support

  • lowdns

    DMARC policy is 'none'

    DMARC is set but policy is 'none' (monitoring only).

    Consider upgrading DMARC policy to 'quarantine' or 'reject'

  • lowdns

    DMARC reporting not configured

    DMARC record does not have a rua= tag for aggregate reports.

    Add rua=mailto:[email protected] to receive DMARC reports

  • lowdns

    Only one MX record (no redundancy)

    A single MX record means no failover if the mail server goes down.

    Add a secondary MX record for email redundancy

  • lowheaders

    Missing referrer-policy

    Referrer-Policy is not set. Full URLs may leak to third parties.

    Add Referrer-Policy: strict-origin-when-cross-origin

  • lowheaders

    Missing permissions-policy

    Permissions-Policy is missing.

    Add Permissions-Policy to restrict browser feature access

  • lowheaders

    Missing Cache-Control header

    No Cache-Control header — browser caching is undefined

    Add Cache-Control with appropriate max-age for static and dynamic resources

  • lowmeta

    Missing og:url

    Open Graph URL is not set

    Add og:url meta tag matching the canonical URL

  • lowstructured data

    Missing Organization schema

    No Organization or LocalBusiness structured data found

    Add Organization schema with name, logo, and contact info

  • lowstructured data

    Missing WebSite schema

    No WebSite structured data found

    Add WebSite schema with SearchAction for sitelinks search box

  • lowsitemap

    No lastmod dates

    Sitemap URLs don't include lastmod timestamps

    Add <lastmod> to help search engines prioritize crawling

  • lowtechnology

    Many third-party domains

    16 external domains — may impact performance and privacy

    Reduce third-party dependencies or self-host critical resources

  • lowcontent

    Empty anchor links

    28 links point to "#" or "javascript:void(0)"

    Use proper URLs or button elements instead of empty anchors

  • lowcontent

    Lazy images without dimensions

    73 lazy-loaded images lack width/height — causes layout shift

    Add width and height attributes to lazy-loaded images

  • lowmobile

    Unresponsive images

    1 images lack srcset or responsive sizing

    Use srcset and sizes attributes for responsive images

  • lowrate limits

    No rate limiting detected

    No explicit rate-limit headers or 429 responses detected. Cloudflare WAF provides platform-level protection.

    Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks

  • lowbrand checker

    No WebSite schema

    No WebSite JSON-LD found

    Add WebSite structured data for sitelinks search box in Google

  • lowbrand checker

    No web app manifest

    No manifest.json linked — PWA features unavailable

    Add a web app manifest for installability and brand customization

  • lowbrand checker

    Missing og:site_name

    Open Graph site name is not set

    Add og:site_name meta tag for consistent social sharing

  • lowpage experience

    Popup elements detected

    Found 1 popup/overlay element(s) — likely consent banners

    Ensure popups don't cover main content excessively, especially on mobile

AI Fix Prompt

Copie este prompt para o ChatGPT ou Claude para obter instruções passo a passo para corrigir cada questão

Fix all SEO issues found in the audit of vivus.es.

Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.

```json
{
  "domain": "vivus.es",
  "scores": {
    "overall": 87,
    "performance": 0,
    "seo": 91,
    "accessibility": 84,
    "bestPractices": 91,
    "security": 83
  },
  "findings": [
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing content-security-policy",
      "description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
      "recommendation": "Add a Content-Security-Policy header to restrict resource loading"
    },
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing x-content-type-options",
      "description": "X-Content-Type-Options is missing. MIME-sniffing attacks are possible.",
      "recommendation": "Add X-Content-Type-Options: nosniff header"
    },
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing x-frame-options",
      "description": "X-Frame-Options is missing. The site may be vulnerable to clickjacking.",
      "recommendation": "Add X-Frame-Options: DENY or SAMEORIGIN header"
    },
    {
      "module": "meta",
      "severity": "medium",
      "title": "Missing og:image",
      "description": "No Open Graph image set. Social shares will lack a preview image.",
      "recommendation": "Add og:image meta tag (1200x630px recommended)"
    },
    {
      "module": "technology",
      "severity": "medium",
      "title": "Render-blocking scripts",
      "description": "6 scripts load synchronously without async/defer",
      "recommendation": "Add async or defer to non-critical scripts to improve page load speed"
    },
    {
      "module": "technology",
      "severity": "medium",
      "title": "Mixed content detected",
      "description": "1 resources loaded over HTTP on an HTTPS page",
      "recommendation": "Update all resource URLs to use HTTPS"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "External links without noopener",
      "description": "9 external links with target=\"_blank\" lack rel=\"noopener\"",
      "recommendation": "Add rel=\"noopener noreferrer\" to all target=\"_blank\" links"
    },
    {
      "module": "accessibility",
      "severity": "medium",
      "title": "Missing main landmark",
      "description": "No <main> element or role=\"main\" found",
      "recommendation": "Wrap primary content in a <main> element for screen reader navigation"
    },
    {
      "module": "accessibility",
      "severity": "medium",
      "title": "No skip navigation link",
      "description": "No skip-to-content link at the top of the page",
      "recommendation": "Add a visually hidden skip link as the first focusable element"
    },
    {
      "module": "social-checker",
      "severity": "medium",
      "title": "Missing og:image",
      "description": "No social sharing image set — posts will lack visual appeal",
      "recommendation": "Add og:image meta tag (1200x630px recommended)"
    },
    {
      "module": "brand-checker",
      "severity": "medium",
      "title": "No Organization schema",
      "description": "No Organization JSON-LD found",
      "recommendation": "Add Organization structured data with name, logo, and contact information"
    }
  ]
}
```

Recomendações para o seu setor

  • 1Adicionar markup Product schema nas páginas de produto
  • 2Marcar preços com Offer schema
  • 3Otimizar o tempo de checkout para menos de 3 segundos
  • 4Inserir selos de confiança e avaliações de clientes
  • 5Garantir um processo de compra fluido em telemóveis

Lista de verificação SEO para Comércio eletrónico

Conselhos para sites de tipo B2C

  • →Dê prioridade à rapidez em telemóveis e à usabilidade
  • →Aproveite dados estruturados ricos para artigos e serviços
  • →Exiba avaliações autênticas de clientes e prova social

Contexto SEO local

A Espanha demonstra um crescimento exponencial no comércio eletrónico com liderança de pesquisas em smartphones.

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