Relatório SEO setorial
Gerado a 1 de maio de 2026 · 36 constatações · 8.0s
As empresas de serviços devem dominar as pesquisas locais com dados NAP precisos, avaliações verificadas e sinais locais para atrair clientes da proximidade.
Discriminativo da pontuação
Referência setorial
Projeção de pontuação
Melhoria estimada com base nas otimizações identificadas neste relatório
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Discriminativo por módulo
Todas as constatações (32)
Crítico (1)
- highpage experience
Intrusive interstitials detected
Found 23 potential popup/overlay elements
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties
Médio (11)
- mediumcookies
3 cookies missing Secure flag
Cookies without Secure flag can be sent over unencrypted HTTP connections
Add the Secure attribute to all cookies to prevent transmission over HTTP
- mediumdns
Missing DMARC record
No DMARC policy found at _dmarc subdomain.
Add a DMARC TXT record to prevent email spoofing
- mediumdns
No DKIM record found
None of the common DKIM selectors returned a valid key. Email authentication may be incomplete.
Configure DKIM signing with your email provider and publish the public key in DNS
- mediumheaders
Missing content-security-policy
CSP header is missing. The site may be vulnerable to XSS attacks.
Add a Content-Security-Policy header to restrict resource loading
- mediummeta
Missing og:image
No Open Graph image set. Social shares will lack a preview image.
Add og:image meta tag (1200x630px recommended)
- mediumcontent
Very low text-to-HTML ratio
Text/HTML ratio is 1% (recommended: >5%)
Increase meaningful text content relative to HTML markup
- mediumaccessibility
No skip navigation link
No skip-to-content link at the top of the page
Add a visually hidden skip link as the first focusable element
- mediumsocial checker
Missing og:image
No social sharing image set — posts will lack visual appeal
Add og:image meta tag (1200x630px recommended)
- mediumsocial checker
Missing Twitter Card
No twitter:card meta tag — Twitter/X will use default preview
Add twitter:card meta tag (e.g., "summary_large_image")
- mediumuptime checker
Slow response time
Average response time is 2103ms (should be < 2000ms)
Optimize server response time — consider CDN, caching, or server upgrades
- mediumlog analyzer
X-Powered-By header exposed
X-Powered-By: Express
Remove the X-Powered-By header to reduce information leakage
Baixo (20)
- lowcookies
3 cookies missing HttpOnly flag
Cookies without HttpOnly can be accessed by JavaScript, increasing XSS risk
Add HttpOnly to session and authentication cookies
- lowcookies
3 cookies missing SameSite attribute
Missing SameSite defaults to Lax in modern browsers but should be explicit
Set SameSite=Strict or SameSite=Lax on all cookies
- lowdns
No IPv6 (AAAA) records
The domain has no AAAA records for IPv6 connectivity
Add AAAA DNS records for IPv6 support
- lowdns
Only one MX record (no redundancy)
A single MX record means no failover if the mail server goes down.
Add a secondary MX record for email redundancy
- lowheaders
Missing permissions-policy
Permissions-Policy is missing.
Add Permissions-Policy to restrict browser feature access
- lowheaders
HSTS max-age too short
HSTS max-age is 15724800s (recommended: 31536000)
Set max-age to at least 31536000 (1 year)
- lowheaders
X-Powered-By exposes technology
X-Powered-By: Express
Remove the X-Powered-By header
- lowheaders
Missing Cache-Control header
No Cache-Control header — browser caching is undefined
Add Cache-Control with appropriate max-age for static and dynamic resources
- lowmeta
Missing Twitter Card
No twitter:card meta tag
Add twitter:card meta tag for Twitter sharing
- lowmeta
Missing og:type
Open Graph type is not set
Add og:type meta tag (e.g., "website", "article")
- lowmeta
Missing og:url
Open Graph URL is not set
Add og:url meta tag matching the canonical URL
- lowsitemap
Inconsistent trailing slashes
Some sitemap URLs end with / and some don't
Be consistent with trailing slashes in URLs
- lowtechnology
Many external CSS files
50 external stylesheets loaded
Consider bundling CSS files to reduce HTTP requests
- lowaccessibility
Missing navigation landmark
No <nav> element or role="navigation" found
Wrap navigation links in a <nav> element
- lowrate limits
No rate limiting detected
No explicit rate-limit headers or 429 responses detected. Cloudflare WAF provides platform-level protection.
Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks
- lownews mentions
No press page on site
Found 1 external mentions but no dedicated press page
Create a /press or /news section to aggregate and amplify media coverage
- lowsocial checker
Missing og:type
Open Graph type is not set
Add og:type meta tag (e.g., "website", "article")
- lowbrand checker
No web app manifest
No manifest.json linked — PWA features unavailable
Add a web app manifest for installability and brand customization
- lowbrand checker
Missing og:site_name
Open Graph site name is not set
Add og:site_name meta tag for consistent social sharing
- lowpage experience
No lazy loading on images
48 images without lazy loading
Add loading="lazy" to below-the-fold images for faster initial page load
AI Fix Prompt
Copie este prompt para o ChatGPT ou Claude para obter instruções passo a passo para corrigir cada questão
Fix all SEO issues found in the audit of clarel.es.
Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.
```json
{
"domain": "clarel.es",
"scores": {
"overall": 87,
"performance": 0,
"seo": 93,
"accessibility": 89,
"bestPractices": 86,
"security": 80
},
"findings": [
{
"module": "cookies",
"severity": "medium",
"title": "3 cookies missing Secure flag",
"description": "Cookies without Secure flag can be sent over unencrypted HTTP connections",
"recommendation": "Add the Secure attribute to all cookies to prevent transmission over HTTP"
},
{
"module": "dns",
"severity": "medium",
"title": "Missing DMARC record",
"description": "No DMARC policy found at _dmarc subdomain.",
"recommendation": "Add a DMARC TXT record to prevent email spoofing"
},
{
"module": "dns",
"severity": "medium",
"title": "No DKIM record found",
"description": "None of the common DKIM selectors returned a valid key. Email authentication may be incomplete.",
"recommendation": "Configure DKIM signing with your email provider and publish the public key in DNS"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing content-security-policy",
"description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
"recommendation": "Add a Content-Security-Policy header to restrict resource loading"
},
{
"module": "meta",
"severity": "medium",
"title": "Missing og:image",
"description": "No Open Graph image set. Social shares will lack a preview image.",
"recommendation": "Add og:image meta tag (1200x630px recommended)"
},
{
"module": "content",
"severity": "medium",
"title": "Very low text-to-HTML ratio",
"description": "Text/HTML ratio is 1% (recommended: >5%)",
"recommendation": "Increase meaningful text content relative to HTML markup"
},
{
"module": "accessibility",
"severity": "medium",
"title": "No skip navigation link",
"description": "No skip-to-content link at the top of the page",
"recommendation": "Add a visually hidden skip link as the first focusable element"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing og:image",
"description": "No social sharing image set — posts will lack visual appeal",
"recommendation": "Add og:image meta tag (1200x630px recommended)"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing Twitter Card",
"description": "No twitter:card meta tag — Twitter/X will use default preview",
"recommendation": "Add twitter:card meta tag (e.g., \"summary_large_image\")"
},
{
"module": "uptime-checker",
"severity": "medium",
"title": "Slow response time",
"description": "Average response time is 2103ms (should be < 2000ms)",
"recommendation": "Optimize server response time — consider CDN, caching, or server upgrades"
},
{
"module": "page-experience",
"severity": "high",
"title": "Intrusive interstitials detected",
"description": "Found 23 potential popup/overlay elements",
"recommendation": "Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties"
},
{
"module": "log-analyzer",
"severity": "medium",
"title": "X-Powered-By header exposed",
"description": "X-Powered-By: Express",
"recommendation": "Remove the X-Powered-By header to reduce information leakage"
}
]
}
```Recomendações para o seu setor
- 1Otimizar a ficha Google Perfil de Empresa
- 2Implementar o markup Service/LocalBusiness schema
- 3Integrar avaliações de clientes com Review schema
- 4Assegurar dados NAP coerentes em todas as páginas
- 5Registar a empresa nos diretórios locais mais relevantes
Lista de verificação SEO para Negócio local
Conselhos para sites de tipo Misto
- →Crie páginas de destino específicas para cada segmento de clientes
- →Defina estratégias de metadados distintas por tipologia de página
- →Organize o seu sitemap de acordo com o formato dos conteúdos
Contexto SEO local
A Espanha demonstra um crescimento exponencial no comércio eletrónico com liderança de pesquisas em smartphones.