Relatório SEO setorial
Gerado a 28 de abril de 2026 · 36 constatações · 15.2s
Os sites institucionais dão prioridade à acessibilidade, segurança e correta indexação para que cidadãos e interessados encontrem a informação sem atritos.
Discriminativo da pontuação
Referência setorial
Projeção de pontuação
Melhoria estimada com base nas otimizações identificadas neste relatório
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Discriminativo por módulo
Todas as constatações (36)
Crítico (17)
- highcookies
Could not fetch cookies
The operation was aborted due to timeout
Ensure the website is accessible
- highheaders
Missing strict-transport-security
HSTS header is missing. The site may be vulnerable to downgrade attacks.
Add Strict-Transport-Security header with max-age of at least 31536000
- highheaders
HTTP 403 error
Server returned HTTP 403
Fix the server error to return a 200 status
- highssl
SSL certificate not found
Could not retrieve SSL certificate
Ensure the site has a valid SSL certificate installed
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highlayout scan
Could not fetch page
Failed to fetch the page for layout analysis
Ensure the site is accessible
- highsocial checker
Missing og:title
Open Graph title is not set — social shares will use generic text
Add og:title meta tag for compelling social media previews
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highcookies
Module failed
Module timeout
Try scanning again
- highcookies
Module failed
The operation was aborted due to timeout
Try scanning again
- highindexing checker
Page set to noindex
The homepage has a noindex directive — it will not appear in search results
Remove the noindex directive from the homepage meta robots tag
Médio (9)
- mediumheaders
Missing content-security-policy
CSP header is missing. The site may be vulnerable to XSS attacks.
Add a Content-Security-Policy header to restrict resource loading
- mediumheaders
Missing x-content-type-options
X-Content-Type-Options is missing. MIME-sniffing attacks are possible.
Add X-Content-Type-Options: nosniff header
- mediumheaders
Missing x-frame-options
X-Frame-Options is missing. The site may be vulnerable to clickjacking.
Add X-Frame-Options: DENY or SAMEORIGIN header
- mediumstructured data
No structured data found
No JSON-LD schemas detected on the page
Add structured data (Organization, WebSite, BreadcrumbList) for rich search results
- mediumrate limits
No rate limiting detected
10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.
Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks
- mediumsocial checker
Missing og:description
Open Graph description is not set
Add og:description for better social sharing previews
- mediumsocial checker
Missing og:image
No social sharing image set — posts will lack visual appeal
Add og:image meta tag (1200x630px recommended)
- mediumsocial checker
Missing Twitter Card
No twitter:card meta tag — Twitter/X will use default preview
Add twitter:card meta tag (e.g., "summary_large_image")
- mediumindexing checker
Missing canonical URL
No canonical link tag found — search engines may index duplicate versions
Add a self-referencing canonical URL to prevent duplicate content issues
Baixo (10)
- lowdns
DMARC policy is 'none'
DMARC is set but policy is 'none' (monitoring only).
Consider upgrading DMARC policy to 'quarantine' or 'reject'
- lowheaders
Missing referrer-policy
Referrer-Policy is not set. Full URLs may leak to third parties.
Add Referrer-Policy: strict-origin-when-cross-origin
- lowheaders
Missing permissions-policy
Permissions-Policy is missing.
Add Permissions-Policy to restrict browser feature access
- lowheaders
Missing Cache-Control header
No Cache-Control header — browser caching is undefined
Add Cache-Control with appropriate max-age for static and dynamic resources
- lowheaders
Content-Type missing charset
Content-Type header does not specify charset
Add charset=utf-8 to Content-Type header
- lowrate limits
No WAF detected
No Web Application Firewall (Cloudflare, AWS, Akamai, Vercel, Sucuri, Fastly) was detected in response headers.
Consider using a WAF to protect against common web attacks (XSS, SQL injection, DDoS)
- lowrate limits
No bot protection detected
No CAPTCHA, challenge page, or bot detection was triggered during rapid requests.
Consider implementing bot protection (e.g., Cloudflare Turnstile, hCaptcha) for sensitive endpoints
- lownews mentions
No press or news presence
No press pages found on the site and no external news mentions detected
Create a /news or /press page with company updates — this builds authority and earns links
- lowsocial checker
Missing og:type
Open Graph type is not set
Add og:type meta tag (e.g., "website", "article")
- lowsocial checker
No social profile links
No links to social media profiles found on the homepage
Add links to your social media profiles for better brand visibility and authority signals
AI Fix Prompt
Copie este prompt para o ChatGPT ou Claude para obter instruções passo a passo para corrigir cada questão
Fix all SEO issues found in the audit of zalando.es.
Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.
```json
{
"domain": "zalando.es",
"scores": {
"overall": 47,
"performance": 0,
"seo": 55,
"accessibility": 50,
"bestPractices": 55,
"security": 34
},
"findings": [
{
"module": "cookies",
"severity": "high",
"title": "Could not fetch cookies",
"description": "The operation was aborted due to timeout",
"recommendation": "Ensure the website is accessible"
},
{
"module": "headers",
"severity": "high",
"title": "Missing strict-transport-security",
"description": "HSTS header is missing. The site may be vulnerable to downgrade attacks.",
"recommendation": "Add Strict-Transport-Security header with max-age of at least 31536000"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing content-security-policy",
"description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
"recommendation": "Add a Content-Security-Policy header to restrict resource loading"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing x-content-type-options",
"description": "X-Content-Type-Options is missing. MIME-sniffing attacks are possible.",
"recommendation": "Add X-Content-Type-Options: nosniff header"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing x-frame-options",
"description": "X-Frame-Options is missing. The site may be vulnerable to clickjacking.",
"recommendation": "Add X-Frame-Options: DENY or SAMEORIGIN header"
},
{
"module": "headers",
"severity": "high",
"title": "HTTP 403 error",
"description": "Server returned HTTP 403",
"recommendation": "Fix the server error to return a 200 status"
},
{
"module": "ssl",
"severity": "high",
"title": "SSL certificate not found",
"description": "Could not retrieve SSL certificate",
"recommendation": "Ensure the site has a valid SSL certificate installed"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "structured-data",
"severity": "medium",
"title": "No structured data found",
"description": "No JSON-LD schemas detected on the page",
"recommendation": "Add structured data (Organization, WebSite, BreadcrumbList) for rich search results"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "rate-limits",
"severity": "medium",
"title": "No rate limiting detected",
"description": "10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.",
"recommendation": "Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks"
},
{
"module": "layout-scan",
"severity": "high",
"title": "Could not fetch page",
"description": "Failed to fetch the page for layout analysis",
"recommendation": "Ensure the site is accessible"
},
{
"module": "social-checker",
"severity": "high",
"title": "Missing og:title",
"description": "Open Graph title is not set — social shares will use generic text",
"recommendation": "Add og:title meta tag for compelling social media previews"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing og:description",
"description": "Open Graph description is not set",
"recommendation": "Add og:description for better social sharing previews"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing og:image",
"description": "No social sharing image set — posts will lack visual appeal",
"recommendation": "Add og:image meta tag (1200x630px recommended)"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing Twitter Card",
"description": "No twitter:card meta tag — Twitter/X will use default preview",
"recommendation": "Add twitter:card meta tag (e.g., \"summary_large_image\")"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "Module timeout",
"recommendation": "Try scanning again"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "The operation was aborted due to timeout",
"recommendation": "Try scanning again"
},
{
"module": "indexing-checker",
"severity": "high",
"title": "Page set to noindex",
"description": "The homepage has a noindex directive — it will not appear in search results",
"recommendation": "Remove the noindex directive from the homepage meta robots tag"
},
{
"module": "indexing-checker",
"severity": "medium",
"title": "Missing canonical URL",
"description": "No canonical link tag found — search engines may index duplicate versions",
"recommendation": "Add a self-referencing canonical URL to prevent duplicate content issues"
}
]
}
```Recomendações para o seu setor
- 1Cumprir as diretrizes de acessibilidade WCAG 2.1 AA
- 2Configurar todos os cabeçalhos de segurança recomendados
- 3Verificar se o sitemap engloba todas as páginas essenciais
- 4Otimizar o carregamento das páginas para menos de 2 segundos
- 5Garantir design totalmente responsivo em todas as páginas
Lista de verificação SEO para Geral
Conselhos para sites de tipo Misto
- →Crie páginas de destino específicas para cada segmento de clientes
- →Defina estratégias de metadados distintas por tipologia de página
- →Organize o seu sitemap de acordo com o formato dos conteúdos
Contexto SEO local
A Espanha demonstra um crescimento exponencial no comércio eletrónico com liderança de pesquisas em smartphones.