Skip to main content
GeralMisto

Relatório SEO setorial

Gerado a 30 de abril de 2026 · 37 constatações · 3.5s

82
report.overallScore
77
seo
76
security
0
performance
100
accessibility
91
Best Practices

Os sites institucionais dão prioridade à acessibilidade, segurança e correta indexação para que cidadãos e interessados encontrem a informação sem atritos.

Discriminativo da pontuação

Referência setorial

seo
77(+32 vs avg)
security
76(+18 vs avg)
performance
0(-44 vs avg)
accessibility
100(+48 vs avg)
Best Practices
91(+35 vs avg)

Projeção de pontuação

Melhoria estimada com base nas otimizações identificadas neste relatório

Pontuação atual: 82Pontuação projetada: 86
Pontuação atual
Free (+3)
Pro (+1)

Pronto para melhorar seu SEO?

Inicie um teste gratuito e veja como sua pontuação pode melhorar.

Discriminativo por módulo

headers
157 findings
structured data
301 finding
meta
644 findings
social checker
653 findings
content
703 findings
dns
753 findings
news mentions
751 finding
brand checker
753 findings
robots
851 finding
sitemap
902 findings
technology
902 findings
page experience
902 findings
ssl
951 finding
mobile
952 findings
rate limits
952 findings
cookies
100
accessibility
100
layout scan
100
uptime checker
100
crawl budget
100
indexing checker
100
log analyzer
100

Todas as constatações (35)

Crítico (2)

  • highheaders

    HTTP 405 error

    Server returned HTTP 405

    Fix the server error to return a 200 status

  • highmeta

    Missing meta description

    No meta description tag found

    Add a meta description (120-160 characters)

Médio (13)

  • mediumdns

    No DKIM record found

    None of the common DKIM selectors returned a valid key. Email authentication may be incomplete.

    Configure DKIM signing with your email provider and publish the public key in DNS

  • mediumheaders

    Missing content-security-policy

    CSP header is missing. The site may be vulnerable to XSS attacks.

    Add a Content-Security-Policy header to restrict resource loading

  • mediumheaders

    Missing x-content-type-options

    X-Content-Type-Options is missing. MIME-sniffing attacks are possible.

    Add X-Content-Type-Options: nosniff header

  • mediumheaders

    Missing x-frame-options

    X-Frame-Options is missing. The site may be vulnerable to clickjacking.

    Add X-Frame-Options: DENY or SAMEORIGIN header

  • mediummeta

    Missing og:image

    No Open Graph image set. Social shares will lack a preview image.

    Add og:image meta tag (1200x630px recommended)

  • mediumstructured data

    No structured data found

    No JSON-LD schemas detected on the page

    Add structured data (Organization, WebSite, BreadcrumbList) for rich search results

  • mediumrobots

    No sitemap in robots.txt

    robots.txt does not reference a sitemap

    Add Sitemap: https://yourdomain.com/sitemap.xml to robots.txt

  • mediumcontent

    Thin content

    Page has only 216 words (recommended: 300+)

    Add more meaningful content — aim for at least 300 words on key pages

  • mediumcontent

    Very low text-to-HTML ratio

    Text/HTML ratio is 1% (recommended: >5%)

    Increase meaningful text content relative to HTML markup

  • mediumcontent

    External links without noopener

    4 external links with target="_blank" lack rel="noopener"

    Add rel="noopener noreferrer" to all target="_blank" links

  • mediumsocial checker

    Missing og:description

    Open Graph description is not set

    Add og:description for better social sharing previews

  • mediumsocial checker

    Missing og:image

    No social sharing image set — posts will lack visual appeal

    Add og:image meta tag (1200x630px recommended)

  • mediumbrand checker

    No Organization schema

    No Organization JSON-LD found

    Add Organization structured data with name, logo, and contact information

Baixo (20)

  • lowdns

    DMARC policy is 'none'

    DMARC is set but policy is 'none' (monitoring only).

    Consider upgrading DMARC policy to 'quarantine' or 'reject'

  • lowdns

    Only one MX record (no redundancy)

    A single MX record means no failover if the mail server goes down.

    Add a secondary MX record for email redundancy

  • lowheaders

    Missing referrer-policy

    Referrer-Policy is not set. Full URLs may leak to third parties.

    Add Referrer-Policy: strict-origin-when-cross-origin

  • lowheaders

    Missing permissions-policy

    Permissions-Policy is missing.

    Add Permissions-Policy to restrict browser feature access

  • lowheaders

    Missing Cache-Control header

    No Cache-Control header — browser caching is undefined

    Add Cache-Control with appropriate max-age for static and dynamic resources

  • lowssl

    Excessive SAN entries

    Certificate has 113 Subject Alternative Names

    Consider using separate certificates for different domains

  • lowmeta

    Missing og:description

    Open Graph description is not set

    Add og:description meta tag for social sharing

  • lowmeta

    Missing og:type

    Open Graph type is not set

    Add og:type meta tag (e.g., "website", "article")

  • lowsitemap

    No lastmod dates

    Sitemap URLs don't include lastmod timestamps

    Add <lastmod> to help search engines prioritize crawling

  • lowsitemap

    Inconsistent trailing slashes

    Some sitemap URLs end with / and some don't

    Be consistent with trailing slashes in URLs

  • lowtechnology

    Many inline scripts

    24 inline <script> blocks found

    Move inline scripts to external files for caching and CSP compliance

  • lowtechnology

    Many external CSS files

    25 external stylesheets loaded

    Consider bundling CSS files to reduce HTTP requests

  • lowmobile

    Unresponsive images

    7 images lack srcset or responsive sizing

    Use srcset and sizes attributes for responsive images

  • lowrate limits

    No rate limiting detected

    No explicit rate-limit headers or 429 responses detected. Cloudflare WAF provides platform-level protection.

    Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks

  • lownews mentions

    No press or news presence

    No press pages found on the site and no external news mentions detected

    Create a /news or /press page with company updates — this builds authority and earns links

  • lowsocial checker

    Missing og:type

    Open Graph type is not set

    Add og:type meta tag (e.g., "website", "article")

  • lowbrand checker

    No WebSite schema

    No WebSite JSON-LD found

    Add WebSite structured data for sitelinks search box in Google

  • lowbrand checker

    Missing og:site_name

    Open Graph site name is not set

    Add og:site_name meta tag for consistent social sharing

  • lowpage experience

    Popup elements detected

    Found 1 popup/overlay element(s) — likely consent banners

    Ensure popups don't cover main content excessively, especially on mobile

  • lowpage experience

    No lazy loading on images

    7 images without lazy loading

    Add loading="lazy" to below-the-fold images for faster initial page load

AI Fix Prompt

Copie este prompt para o ChatGPT ou Claude para obter instruções passo a passo para corrigir cada questão

Fix all SEO issues found in the audit of starbucks.no.

Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.

```json
{
  "domain": "starbucks.no",
  "scores": {
    "overall": 82,
    "performance": 0,
    "seo": 77,
    "accessibility": 100,
    "bestPractices": 91,
    "security": 76
  },
  "findings": [
    {
      "module": "dns",
      "severity": "medium",
      "title": "No DKIM record found",
      "description": "None of the common DKIM selectors returned a valid key. Email authentication may be incomplete.",
      "recommendation": "Configure DKIM signing with your email provider and publish the public key in DNS"
    },
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing content-security-policy",
      "description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
      "recommendation": "Add a Content-Security-Policy header to restrict resource loading"
    },
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing x-content-type-options",
      "description": "X-Content-Type-Options is missing. MIME-sniffing attacks are possible.",
      "recommendation": "Add X-Content-Type-Options: nosniff header"
    },
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing x-frame-options",
      "description": "X-Frame-Options is missing. The site may be vulnerable to clickjacking.",
      "recommendation": "Add X-Frame-Options: DENY or SAMEORIGIN header"
    },
    {
      "module": "headers",
      "severity": "high",
      "title": "HTTP 405 error",
      "description": "Server returned HTTP 405",
      "recommendation": "Fix the server error to return a 200 status"
    },
    {
      "module": "meta",
      "severity": "high",
      "title": "Missing meta description",
      "description": "No meta description tag found",
      "recommendation": "Add a meta description (120-160 characters)"
    },
    {
      "module": "meta",
      "severity": "medium",
      "title": "Missing og:image",
      "description": "No Open Graph image set. Social shares will lack a preview image.",
      "recommendation": "Add og:image meta tag (1200x630px recommended)"
    },
    {
      "module": "structured-data",
      "severity": "medium",
      "title": "No structured data found",
      "description": "No JSON-LD schemas detected on the page",
      "recommendation": "Add structured data (Organization, WebSite, BreadcrumbList) for rich search results"
    },
    {
      "module": "robots",
      "severity": "medium",
      "title": "No sitemap in robots.txt",
      "description": "robots.txt does not reference a sitemap",
      "recommendation": "Add Sitemap: https://yourdomain.com/sitemap.xml to robots.txt"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "Thin content",
      "description": "Page has only 216 words (recommended: 300+)",
      "recommendation": "Add more meaningful content — aim for at least 300 words on key pages"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "Very low text-to-HTML ratio",
      "description": "Text/HTML ratio is 1% (recommended: >5%)",
      "recommendation": "Increase meaningful text content relative to HTML markup"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "External links without noopener",
      "description": "4 external links with target=\"_blank\" lack rel=\"noopener\"",
      "recommendation": "Add rel=\"noopener noreferrer\" to all target=\"_blank\" links"
    },
    {
      "module": "social-checker",
      "severity": "medium",
      "title": "Missing og:description",
      "description": "Open Graph description is not set",
      "recommendation": "Add og:description for better social sharing previews"
    },
    {
      "module": "social-checker",
      "severity": "medium",
      "title": "Missing og:image",
      "description": "No social sharing image set — posts will lack visual appeal",
      "recommendation": "Add og:image meta tag (1200x630px recommended)"
    },
    {
      "module": "brand-checker",
      "severity": "medium",
      "title": "No Organization schema",
      "description": "No Organization JSON-LD found",
      "recommendation": "Add Organization structured data with name, logo, and contact information"
    }
  ]
}
```

Recomendações para o seu setor

  • 1Cumprir as diretrizes de acessibilidade WCAG 2.1 AA
  • 2Configurar todos os cabeçalhos de segurança recomendados
  • 3Verificar se o sitemap engloba todas as páginas essenciais
  • 4Otimizar o carregamento das páginas para menos de 2 segundos
  • 5Garantir design totalmente responsivo em todas as páginas

Lista de verificação SEO para Geral

Conselhos para sites de tipo Misto

  • →Crie páginas de destino específicas para cada segmento de clientes
  • →Defina estratégias de metadados distintas por tipologia de página
  • →Organize o seu sitemap de acordo com o formato dos conteúdos

Contexto SEO local

A Noruega apresenta o poder de compra digital per capita mais alto dos países nórdicos.

Iniciar teste gratuito

Prima Ctrl+P / Cmd+P para guardar em formato PDF