Relatório SEO setorial
Gerado a 30 de abril de 2026 · 35 constatações · 7.1s
As empresas de serviços devem dominar as pesquisas locais com dados NAP precisos, avaliações verificadas e sinais locais para atrair clientes da proximidade.
Discriminativo da pontuação
Referência setorial
Projeção de pontuação
Melhoria estimada com base nas otimizações identificadas neste relatório
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Discriminativo por módulo
Todas as constatações (33)
Crítico (4)
- highsitemap
Missing sitemap.xml
No sitemap.xml found at the root
Create a sitemap.xml to help search engines discover all pages
- highcontent
No H1 tag found
The page has no H1 heading
Add exactly one H1 tag with the primary keyword
- highaccessibility
7 buttons without accessible name
Buttons with no text, aria-label, or title are invisible to screen readers
Add visible text or aria-label to all buttons
- highpage experience
Intrusive interstitials detected
Found 13 potential popup/overlay elements
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties
Médio (10)
- mediumcookies
4 cookies missing Secure flag
Cookies without Secure flag can be sent over unencrypted HTTP connections
Add the Secure attribute to all cookies to prevent transmission over HTTP
- mediumdns
No DKIM record found
None of the common DKIM selectors returned a valid key. Email authentication may be incomplete.
Configure DKIM signing with your email provider and publish the public key in DNS
- mediumheaders
Missing x-frame-options
X-Frame-Options is missing. The site may be vulnerable to clickjacking.
Add X-Frame-Options: DENY or SAMEORIGIN header
- mediumssl
HTTP does not redirect to HTTPS
Port 80 does not redirect to HTTPS
Set up a 301 redirect from HTTP to HTTPS
- mediumstructured data
No structured data found
No JSON-LD schemas detected on the page
Add structured data (Organization, WebSite, BreadcrumbList) for rich search results
- mediumcontent
External links without noopener
4 external links with target="_blank" lack rel="noopener"
Add rel="noopener noreferrer" to all target="_blank" links
- mediumaccessibility
No skip navigation link
No skip-to-content link at the top of the page
Add a visually hidden skip link as the first focusable element
- mediumrate limits
No rate limiting detected
10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.
Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks
- mediumbrand checker
No Organization schema
No Organization JSON-LD found
Add Organization structured data with name, logo, and contact information
- mediumcrawl budget
No sitemap.xml found
sitemap.xml returned HTTP 404
Create a sitemap.xml to help search engines discover all pages
Baixo (19)
- lowcookies
3 cookies missing HttpOnly flag
Cookies without HttpOnly can be accessed by JavaScript, increasing XSS risk
Add HttpOnly to session and authentication cookies
- lowcookies
2 cookies missing SameSite attribute
Missing SameSite defaults to Lax in modern browsers but should be explicit
Set SameSite=Strict or SameSite=Lax on all cookies
- lowdns
No IPv6 (AAAA) records
The domain has no AAAA records for IPv6 connectivity
Add AAAA DNS records for IPv6 support
- lowdns
DMARC policy is 'none'
DMARC is set but policy is 'none' (monitoring only).
Consider upgrading DMARC policy to 'quarantine' or 'reject'
- lowdns
DMARC reporting not configured
DMARC record does not have a rua= tag for aggregate reports.
Add rua=mailto:dmarc@yourdomain.com to receive DMARC reports
- lowdns
Only one MX record (no redundancy)
A single MX record means no failover if the mail server goes down.
Add a secondary MX record for email redundancy
- lowheaders
Missing referrer-policy
Referrer-Policy is not set. Full URLs may leak to third parties.
Add Referrer-Policy: strict-origin-when-cross-origin
- lowheaders
Missing permissions-policy
Permissions-Policy is missing.
Add Permissions-Policy to restrict browser feature access
- lowheaders
HSTS max-age too short
HSTS max-age is 86400s (recommended: 31536000)
Set max-age to at least 31536000 (1 year)
- lowheaders
Server header exposes software
Server: nginx
Remove or obfuscate the Server header to reduce information leakage
- lowcontent
Low text-to-HTML ratio
Text/HTML ratio is 3% (recommended: >5%)
Consider adding more descriptive text content
- lowaccessibility
Missing navigation landmark
No <nav> element or role="navigation" found
Wrap navigation links in a <nav> element
- lowrate limits
No WAF detected
No Web Application Firewall (Cloudflare, AWS, Akamai, Vercel, Sucuri, Fastly) was detected in response headers.
Consider using a WAF to protect against common web attacks (XSS, SQL injection, DDoS)
- lowrate limits
No bot protection detected
No CAPTCHA, challenge page, or bot detection was triggered during rapid requests.
Consider implementing bot protection (e.g., Cloudflare Turnstile, hCaptcha) for sensitive endpoints
- lownews mentions
No press or news presence
No press pages found on the site and no external news mentions detected
Create a /news or /press page with company updates — this builds authority and earns links
- lowbrand checker
No WebSite schema
No WebSite JSON-LD found
Add WebSite structured data for sitelinks search box in Google
- lowbrand checker
No web app manifest
No manifest.json linked — PWA features unavailable
Add a web app manifest for installability and brand customization
- lowpage experience
No resource hints
No preload or preconnect hints found
Add preload for critical resources and preconnect for important third-party origins
- lowpage experience
No lazy loading on images
76 images without lazy loading
Add loading="lazy" to below-the-fold images for faster initial page load
AI Fix Prompt
Copie este prompt para o ChatGPT ou Claude para obter instruções passo a passo para corrigir cada questão
Fix all SEO issues found in the audit of ekiten.jp.
Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.
```json
{
"domain": "ekiten.jp",
"scores": {
"overall": 77,
"performance": 0,
"seo": 74,
"accessibility": 74,
"bestPractices": 95,
"security": 74
},
"findings": [
{
"module": "cookies",
"severity": "medium",
"title": "4 cookies missing Secure flag",
"description": "Cookies without Secure flag can be sent over unencrypted HTTP connections",
"recommendation": "Add the Secure attribute to all cookies to prevent transmission over HTTP"
},
{
"module": "dns",
"severity": "medium",
"title": "No DKIM record found",
"description": "None of the common DKIM selectors returned a valid key. Email authentication may be incomplete.",
"recommendation": "Configure DKIM signing with your email provider and publish the public key in DNS"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing x-frame-options",
"description": "X-Frame-Options is missing. The site may be vulnerable to clickjacking.",
"recommendation": "Add X-Frame-Options: DENY or SAMEORIGIN header"
},
{
"module": "ssl",
"severity": "medium",
"title": "HTTP does not redirect to HTTPS",
"description": "Port 80 does not redirect to HTTPS",
"recommendation": "Set up a 301 redirect from HTTP to HTTPS"
},
{
"module": "structured-data",
"severity": "medium",
"title": "No structured data found",
"description": "No JSON-LD schemas detected on the page",
"recommendation": "Add structured data (Organization, WebSite, BreadcrumbList) for rich search results"
},
{
"module": "sitemap",
"severity": "high",
"title": "Missing sitemap.xml",
"description": "No sitemap.xml found at the root",
"recommendation": "Create a sitemap.xml to help search engines discover all pages"
},
{
"module": "content",
"severity": "high",
"title": "No H1 tag found",
"description": "The page has no H1 heading",
"recommendation": "Add exactly one H1 tag with the primary keyword"
},
{
"module": "content",
"severity": "medium",
"title": "External links without noopener",
"description": "4 external links with target=\"_blank\" lack rel=\"noopener\"",
"recommendation": "Add rel=\"noopener noreferrer\" to all target=\"_blank\" links"
},
{
"module": "accessibility",
"severity": "medium",
"title": "No skip navigation link",
"description": "No skip-to-content link at the top of the page",
"recommendation": "Add a visually hidden skip link as the first focusable element"
},
{
"module": "accessibility",
"severity": "high",
"title": "7 buttons without accessible name",
"description": "Buttons with no text, aria-label, or title are invisible to screen readers",
"recommendation": "Add visible text or aria-label to all buttons"
},
{
"module": "rate-limits",
"severity": "medium",
"title": "No rate limiting detected",
"description": "10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.",
"recommendation": "Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks"
},
{
"module": "brand-checker",
"severity": "medium",
"title": "No Organization schema",
"description": "No Organization JSON-LD found",
"recommendation": "Add Organization structured data with name, logo, and contact information"
},
{
"module": "crawl-budget",
"severity": "medium",
"title": "No sitemap.xml found",
"description": "sitemap.xml returned HTTP 404",
"recommendation": "Create a sitemap.xml to help search engines discover all pages"
},
{
"module": "page-experience",
"severity": "high",
"title": "Intrusive interstitials detected",
"description": "Found 13 potential popup/overlay elements",
"recommendation": "Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties"
}
]
}
```Recomendações para o seu setor
- 1Otimizar a ficha Google Perfil de Empresa
- 2Implementar o markup Service/LocalBusiness schema
- 3Integrar avaliações de clientes com Review schema
- 4Assegurar dados NAP coerentes em todas as páginas
- 5Registar a empresa nos diretórios locais mais relevantes
Lista de verificação SEO para Negócio local
Conselhos para sites de tipo Misto
- →Crie páginas de destino específicas para cada segmento de clientes
- →Defina estratégias de metadados distintas por tipologia de página
- →Organize o seu sitemap de acordo com o formato dos conteúdos