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GeralMisto

Relatório SEO setorial

Gerado a 28 de abril de 2026 · 29 constatações · 15.1s

55
report.overallScore
75
seo
34
security
0
performance
50
accessibility
67
Best Practices

Os sites institucionais dão prioridade à acessibilidade, segurança e correta indexação para que cidadãos e interessados encontrem a informação sem atritos.

Discriminativo da pontuação

Referência setorial

seo
75(+30 vs avg)
security
34(-24 vs avg)
performance
0(-44 vs avg)
accessibility
50(-2 vs avg)
Best Practices
67(+11 vs avg)

Projeção de pontuação

Melhoria estimada com base nas otimizações identificadas neste relatório

Pontuação atual: 55Pontuação projetada: 63
Pontuação atual
Free (+8)

Pronto para melhorar seu SEO?

Inicie um teste gratuito e veja como sua pontuação pode melhorar.

Discriminativo por módulo

headers
09 findings
ssl
01 finding
cookies
01 finding
cookies
01 finding
cookies
01 finding
cookies
01 finding
cookies
01 finding
cookies
01 finding
cookies
01 finding
cookies
01 finding
layout scan
01 finding
cookies
01 finding
cookies
01 finding
cookies
01 finding
cookies
01 finding
cookies
01 finding
rate limits
753 findings
news mentions
751 finding
dns
951 finding
cookies
100
uptime checker
100
log analyzer
100

Todas as constatações (29)

Crítico (17)

  • highheaders

    Missing strict-transport-security

    HSTS header is missing. The site may be vulnerable to downgrade attacks.

    Add Strict-Transport-Security header with max-age of at least 31536000

  • highheaders

    HTTP 403 error

    Server returned HTTP 403

    Fix the server error to return a 200 status

  • highssl

    SSL certificate not found

    Could not retrieve SSL certificate

    Ensure the site has a valid SSL certificate installed

  • highcookies

    Module failed

    The operation was aborted due to timeout

    Try scanning again

  • highcookies

    Module failed

    The operation was aborted due to timeout

    Try scanning again

  • highcookies

    Module failed

    The operation was aborted due to timeout

    Try scanning again

  • highcookies

    Module failed

    The operation was aborted due to timeout

    Try scanning again

  • highcookies

    Module failed

    The operation was aborted due to timeout

    Try scanning again

  • highcookies

    Module failed

    The operation was aborted due to timeout

    Try scanning again

  • highcookies

    Module failed

    The operation was aborted due to timeout

    Try scanning again

  • highcookies

    Module failed

    The operation was aborted due to timeout

    Try scanning again

  • highlayout scan

    Could not fetch page

    Failed to fetch the page for layout analysis

    Ensure the site is accessible

  • highcookies

    Module failed

    The operation was aborted due to timeout

    Try scanning again

  • highcookies

    Module failed

    The operation was aborted due to timeout

    Try scanning again

  • highcookies

    Module failed

    Module timeout

    Try scanning again

  • highcookies

    Module failed

    The operation was aborted due to timeout

    Try scanning again

  • highcookies

    Module failed

    The operation was aborted due to timeout

    Try scanning again

Médio (4)

  • mediumheaders

    Missing content-security-policy

    CSP header is missing. The site may be vulnerable to XSS attacks.

    Add a Content-Security-Policy header to restrict resource loading

  • mediumheaders

    Missing x-content-type-options

    X-Content-Type-Options is missing. MIME-sniffing attacks are possible.

    Add X-Content-Type-Options: nosniff header

  • mediumheaders

    Missing x-frame-options

    X-Frame-Options is missing. The site may be vulnerable to clickjacking.

    Add X-Frame-Options: DENY or SAMEORIGIN header

  • mediumrate limits

    No rate limiting detected

    10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.

    Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks

Baixo (8)

  • lowdns

    DMARC policy is 'none'

    DMARC is set but policy is 'none' (monitoring only).

    Consider upgrading DMARC policy to 'quarantine' or 'reject'

  • lowheaders

    Missing referrer-policy

    Referrer-Policy is not set. Full URLs may leak to third parties.

    Add Referrer-Policy: strict-origin-when-cross-origin

  • lowheaders

    Missing permissions-policy

    Permissions-Policy is missing.

    Add Permissions-Policy to restrict browser feature access

  • lowheaders

    Missing Cache-Control header

    No Cache-Control header — browser caching is undefined

    Add Cache-Control with appropriate max-age for static and dynamic resources

  • lowheaders

    Content-Type missing charset

    Content-Type header does not specify charset

    Add charset=utf-8 to Content-Type header

  • lowrate limits

    No WAF detected

    No Web Application Firewall (Cloudflare, AWS, Akamai, Vercel, Sucuri, Fastly) was detected in response headers.

    Consider using a WAF to protect against common web attacks (XSS, SQL injection, DDoS)

  • lowrate limits

    No bot protection detected

    No CAPTCHA, challenge page, or bot detection was triggered during rapid requests.

    Consider implementing bot protection (e.g., Cloudflare Turnstile, hCaptcha) for sensitive endpoints

  • lownews mentions

    No press or news presence

    No press pages found on the site and no external news mentions detected

    Create a /news or /press page with company updates — this builds authority and earns links

AI Fix Prompt

Copie este prompt para o ChatGPT ou Claude para obter instruções passo a passo para corrigir cada questão

Fix all SEO issues found in the audit of zalando.fr.

Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.

```json
{
  "domain": "zalando.fr",
  "scores": {
    "overall": 55,
    "performance": 0,
    "seo": 75,
    "accessibility": 50,
    "bestPractices": 67,
    "security": 34
  },
  "findings": [
    {
      "module": "headers",
      "severity": "high",
      "title": "Missing strict-transport-security",
      "description": "HSTS header is missing. The site may be vulnerable to downgrade attacks.",
      "recommendation": "Add Strict-Transport-Security header with max-age of at least 31536000"
    },
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing content-security-policy",
      "description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
      "recommendation": "Add a Content-Security-Policy header to restrict resource loading"
    },
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing x-content-type-options",
      "description": "X-Content-Type-Options is missing. MIME-sniffing attacks are possible.",
      "recommendation": "Add X-Content-Type-Options: nosniff header"
    },
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing x-frame-options",
      "description": "X-Frame-Options is missing. The site may be vulnerable to clickjacking.",
      "recommendation": "Add X-Frame-Options: DENY or SAMEORIGIN header"
    },
    {
      "module": "headers",
      "severity": "high",
      "title": "HTTP 403 error",
      "description": "Server returned HTTP 403",
      "recommendation": "Fix the server error to return a 200 status"
    },
    {
      "module": "ssl",
      "severity": "high",
      "title": "SSL certificate not found",
      "description": "Could not retrieve SSL certificate",
      "recommendation": "Ensure the site has a valid SSL certificate installed"
    },
    {
      "module": "cookies",
      "severity": "high",
      "title": "Module failed",
      "description": "The operation was aborted due to timeout",
      "recommendation": "Try scanning again"
    },
    {
      "module": "cookies",
      "severity": "high",
      "title": "Module failed",
      "description": "The operation was aborted due to timeout",
      "recommendation": "Try scanning again"
    },
    {
      "module": "cookies",
      "severity": "high",
      "title": "Module failed",
      "description": "The operation was aborted due to timeout",
      "recommendation": "Try scanning again"
    },
    {
      "module": "cookies",
      "severity": "high",
      "title": "Module failed",
      "description": "The operation was aborted due to timeout",
      "recommendation": "Try scanning again"
    },
    {
      "module": "cookies",
      "severity": "high",
      "title": "Module failed",
      "description": "The operation was aborted due to timeout",
      "recommendation": "Try scanning again"
    },
    {
      "module": "cookies",
      "severity": "high",
      "title": "Module failed",
      "description": "The operation was aborted due to timeout",
      "recommendation": "Try scanning again"
    },
    {
      "module": "cookies",
      "severity": "high",
      "title": "Module failed",
      "description": "The operation was aborted due to timeout",
      "recommendation": "Try scanning again"
    },
    {
      "module": "cookies",
      "severity": "high",
      "title": "Module failed",
      "description": "The operation was aborted due to timeout",
      "recommendation": "Try scanning again"
    },
    {
      "module": "rate-limits",
      "severity": "medium",
      "title": "No rate limiting detected",
      "description": "10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.",
      "recommendation": "Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks"
    },
    {
      "module": "layout-scan",
      "severity": "high",
      "title": "Could not fetch page",
      "description": "Failed to fetch the page for layout analysis",
      "recommendation": "Ensure the site is accessible"
    },
    {
      "module": "cookies",
      "severity": "high",
      "title": "Module failed",
      "description": "The operation was aborted due to timeout",
      "recommendation": "Try scanning again"
    },
    {
      "module": "cookies",
      "severity": "high",
      "title": "Module failed",
      "description": "The operation was aborted due to timeout",
      "recommendation": "Try scanning again"
    },
    {
      "module": "cookies",
      "severity": "high",
      "title": "Module failed",
      "description": "Module timeout",
      "recommendation": "Try scanning again"
    },
    {
      "module": "cookies",
      "severity": "high",
      "title": "Module failed",
      "description": "The operation was aborted due to timeout",
      "recommendation": "Try scanning again"
    },
    {
      "module": "cookies",
      "severity": "high",
      "title": "Module failed",
      "description": "The operation was aborted due to timeout",
      "recommendation": "Try scanning again"
    }
  ]
}
```

Recomendações para o seu setor

  • 1Cumprir as diretrizes de acessibilidade WCAG 2.1 AA
  • 2Configurar todos os cabeçalhos de segurança recomendados
  • 3Verificar se o sitemap engloba todas as páginas essenciais
  • 4Otimizar o carregamento das páginas para menos de 2 segundos
  • 5Garantir design totalmente responsivo em todas as páginas

Lista de verificação SEO para Geral

Conselhos para sites de tipo Misto

  • →Crie páginas de destino específicas para cada segmento de clientes
  • →Defina estratégias de metadados distintas por tipologia de página
  • →Organize o seu sitemap de acordo com o formato dos conteúdos

Contexto SEO local

A França requer páginas em língua francesa nas pesquisas locais e impõe regras estritas de privacidade.

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