Relatório SEO setorial
Gerado a 1 de maio de 2026 · 45 constatações · 3.6s
As empresas de serviços devem dominar as pesquisas locais com dados NAP precisos, avaliações verificadas e sinais locais para atrair clientes da proximidade.
Discriminativo da pontuação
Referência setorial
Projeção de pontuação
Melhoria estimada com base nas otimizações identificadas neste relatório
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Discriminativo por módulo
Todas as constatações (43)
Crítico (6)
- highmeta
Missing meta description
No meta description tag found
Add a meta description (120-160 characters)
- highaccessibility
Missing lang attribute
The <html> tag does not have a lang attribute
Add lang="en" (or appropriate language) to the <html> tag
- highaccessibility
15 form fields without labels
Form inputs without associated labels are inaccessible
Use <label for="id"> or aria-label on every form field
- highaccessibility
2 buttons without accessible name
Buttons with no text, aria-label, or title are invisible to screen readers
Add visible text or aria-label to all buttons
- highsocial checker
Missing og:title
Open Graph title is not set — social shares will use generic text
Add og:title meta tag for compelling social media previews
- highpage experience
Intrusive interstitials detected
Found 5 potential popup/overlay elements
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties
Médio (19)
- mediumheaders
Missing x-content-type-options
X-Content-Type-Options is missing. MIME-sniffing attacks are possible.
Add X-Content-Type-Options: nosniff header
- mediummeta
Missing canonical URL
No canonical link tag found
Add a canonical URL to prevent duplicate content issues
- mediummeta
Missing og:title
Open Graph title is not set
Add og:title meta tag for social sharing
- mediummeta
Missing og:image
No Open Graph image set. Social shares will lack a preview image.
Add og:image meta tag (1200x630px recommended)
- mediummeta
Missing lang attribute
The <html> element has no lang attribute
Add lang attribute to <html> for accessibility and SEO
- mediumstructured data
No structured data found
No JSON-LD schemas detected on the page
Add structured data (Organization, WebSite, BreadcrumbList) for rich search results
- mediumrobots
No User-agent directive
robots.txt has no User-agent directive
Add User-agent: * to apply rules to all crawlers
- mediumtechnology
Render-blocking scripts
11 scripts load synchronously without async/defer
Add async or defer to non-critical scripts to improve page load speed
- mediumtechnology
Mixed content detected
8 resources loaded over HTTP on an HTTPS page
Update all resource URLs to use HTTPS
- mediumcontent
Multiple H1 tags
Found 25 H1 tags (recommended: exactly 1)
Use only one H1 per page; use H2-H6 for subsections
- mediumcontent
External links without noopener
22 external links with target="_blank" lack rel="noopener"
Add rel="noopener noreferrer" to all target="_blank" links
- mediumaccessibility
Missing main landmark
No <main> element or role="main" found
Wrap primary content in a <main> element for screen reader navigation
- mediumaccessibility
No skip navigation link
No skip-to-content link at the top of the page
Add a visually hidden skip link as the first focusable element
- mediumaccessibility
Auto-playing media detected
2 video/audio elements auto-play
Avoid auto-playing media or ensure it has controls and is muted by default
- mediumsocial checker
Missing og:description
Open Graph description is not set
Add og:description for better social sharing previews
- mediumsocial checker
Missing og:image
No social sharing image set — posts will lack visual appeal
Add og:image meta tag (1200x630px recommended)
- mediumsocial checker
Missing Twitter Card
No twitter:card meta tag — Twitter/X will use default preview
Add twitter:card meta tag (e.g., "summary_large_image")
- mediumbrand checker
No Organization schema
No Organization JSON-LD found
Add Organization structured data with name, logo, and contact information
- mediumindexing checker
Missing canonical URL
No canonical link tag found — search engines may index duplicate versions
Add a self-referencing canonical URL to prevent duplicate content issues
Baixo (18)
- lowdns
No IPv6 (AAAA) records
The domain has no AAAA records for IPv6 connectivity
Add AAAA DNS records for IPv6 support
- lowdns
DMARC policy is 'none'
DMARC is set but policy is 'none' (monitoring only).
Consider upgrading DMARC policy to 'quarantine' or 'reject'
- lowheaders
Missing referrer-policy
Referrer-Policy is not set. Full URLs may leak to third parties.
Add Referrer-Policy: strict-origin-when-cross-origin
- lowheaders
Missing permissions-policy
Permissions-Policy is missing.
Add Permissions-Policy to restrict browser feature access
- lowheaders
Missing Cache-Control header
No Cache-Control header — browser caching is undefined
Add Cache-Control with appropriate max-age for static and dynamic resources
- lowmeta
Missing og:description
Open Graph description is not set
Add og:description meta tag for social sharing
- lowmeta
Missing Twitter Card
No twitter:card meta tag
Add twitter:card meta tag for Twitter sharing
- lowsitemap
No lastmod dates
Sitemap URLs don't include lastmod timestamps
Add <lastmod> to help search engines prioritize crawling
- lowtechnology
Many third-party domains
24 external domains — may impact performance and privacy
Reduce third-party dependencies or self-host critical resources
- lowcontent
Empty anchor links
38 links point to "#" or "javascript:void(0)"
Use proper URLs or button elements instead of empty anchors
- lowcontent
Lazy images without dimensions
13 lazy-loaded images lack width/height — causes layout shift
Add width and height attributes to lazy-loaded images
- lowmobile
Missing autocomplete attributes
3 form fields lack autocomplete hints
Add autocomplete attributes (email, tel, name) for faster mobile form filling
- lowrate limits
No rate limiting detected
No explicit rate-limit headers or 429 responses detected. Cloudflare WAF provides platform-level protection.
Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks
- lownews mentions
No press or news presence
No press pages found on the site and no external news mentions detected
Create a /news or /press page with company updates — this builds authority and earns links
- lowsocial checker
Missing og:type
Open Graph type is not set
Add og:type meta tag (e.g., "website", "article")
- lowbrand checker
No WebSite schema
No WebSite JSON-LD found
Add WebSite structured data for sitelinks search box in Google
- lowbrand checker
No web app manifest
No manifest.json linked — PWA features unavailable
Add a web app manifest for installability and brand customization
- lowbrand checker
Missing og:site_name
Open Graph site name is not set
Add og:site_name meta tag for consistent social sharing
AI Fix Prompt
Copie este prompt para o ChatGPT ou Claude para obter instruções passo a passo para corrigir cada questão
Fix all SEO issues found in the audit of marionegri.it.
Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.
```json
{
"domain": "marionegri.it",
"scores": {
"overall": 72,
"performance": 0,
"seo": 72,
"accessibility": 31,
"bestPractices": 80,
"security": 91
},
"findings": [
{
"module": "headers",
"severity": "medium",
"title": "Missing x-content-type-options",
"description": "X-Content-Type-Options is missing. MIME-sniffing attacks are possible.",
"recommendation": "Add X-Content-Type-Options: nosniff header"
},
{
"module": "meta",
"severity": "high",
"title": "Missing meta description",
"description": "No meta description tag found",
"recommendation": "Add a meta description (120-160 characters)"
},
{
"module": "meta",
"severity": "medium",
"title": "Missing canonical URL",
"description": "No canonical link tag found",
"recommendation": "Add a canonical URL to prevent duplicate content issues"
},
{
"module": "meta",
"severity": "medium",
"title": "Missing og:title",
"description": "Open Graph title is not set",
"recommendation": "Add og:title meta tag for social sharing"
},
{
"module": "meta",
"severity": "medium",
"title": "Missing og:image",
"description": "No Open Graph image set. Social shares will lack a preview image.",
"recommendation": "Add og:image meta tag (1200x630px recommended)"
},
{
"module": "meta",
"severity": "medium",
"title": "Missing lang attribute",
"description": "The <html> element has no lang attribute",
"recommendation": "Add lang attribute to <html> for accessibility and SEO"
},
{
"module": "structured-data",
"severity": "medium",
"title": "No structured data found",
"description": "No JSON-LD schemas detected on the page",
"recommendation": "Add structured data (Organization, WebSite, BreadcrumbList) for rich search results"
},
{
"module": "robots",
"severity": "medium",
"title": "No User-agent directive",
"description": "robots.txt has no User-agent directive",
"recommendation": "Add User-agent: * to apply rules to all crawlers"
},
{
"module": "technology",
"severity": "medium",
"title": "Render-blocking scripts",
"description": "11 scripts load synchronously without async/defer",
"recommendation": "Add async or defer to non-critical scripts to improve page load speed"
},
{
"module": "technology",
"severity": "medium",
"title": "Mixed content detected",
"description": "8 resources loaded over HTTP on an HTTPS page",
"recommendation": "Update all resource URLs to use HTTPS"
},
{
"module": "content",
"severity": "medium",
"title": "Multiple H1 tags",
"description": "Found 25 H1 tags (recommended: exactly 1)",
"recommendation": "Use only one H1 per page; use H2-H6 for subsections"
},
{
"module": "content",
"severity": "medium",
"title": "External links without noopener",
"description": "22 external links with target=\"_blank\" lack rel=\"noopener\"",
"recommendation": "Add rel=\"noopener noreferrer\" to all target=\"_blank\" links"
},
{
"module": "accessibility",
"severity": "high",
"title": "Missing lang attribute",
"description": "The <html> tag does not have a lang attribute",
"recommendation": "Add lang=\"en\" (or appropriate language) to the <html> tag"
},
{
"module": "accessibility",
"severity": "high",
"title": "15 form fields without labels",
"description": "Form inputs without associated labels are inaccessible",
"recommendation": "Use <label for=\"id\"> or aria-label on every form field"
},
{
"module": "accessibility",
"severity": "medium",
"title": "Missing main landmark",
"description": "No <main> element or role=\"main\" found",
"recommendation": "Wrap primary content in a <main> element for screen reader navigation"
},
{
"module": "accessibility",
"severity": "medium",
"title": "No skip navigation link",
"description": "No skip-to-content link at the top of the page",
"recommendation": "Add a visually hidden skip link as the first focusable element"
},
{
"module": "accessibility",
"severity": "high",
"title": "2 buttons without accessible name",
"description": "Buttons with no text, aria-label, or title are invisible to screen readers",
"recommendation": "Add visible text or aria-label to all buttons"
},
{
"module": "accessibility",
"severity": "medium",
"title": "Auto-playing media detected",
"description": "2 video/audio elements auto-play",
"recommendation": "Avoid auto-playing media or ensure it has controls and is muted by default"
},
{
"module": "social-checker",
"severity": "high",
"title": "Missing og:title",
"description": "Open Graph title is not set — social shares will use generic text",
"recommendation": "Add og:title meta tag for compelling social media previews"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing og:description",
"description": "Open Graph description is not set",
"recommendation": "Add og:description for better social sharing previews"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing og:image",
"description": "No social sharing image set — posts will lack visual appeal",
"recommendation": "Add og:image meta tag (1200x630px recommended)"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing Twitter Card",
"description": "No twitter:card meta tag — Twitter/X will use default preview",
"recommendation": "Add twitter:card meta tag (e.g., \"summary_large_image\")"
},
{
"module": "brand-checker",
"severity": "medium",
"title": "No Organization schema",
"description": "No Organization JSON-LD found",
"recommendation": "Add Organization structured data with name, logo, and contact information"
},
{
"module": "page-experience",
"severity": "high",
"title": "Intrusive interstitials detected",
"description": "Found 5 potential popup/overlay elements",
"recommendation": "Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties"
},
{
"module": "indexing-checker",
"severity": "medium",
"title": "Missing canonical URL",
"description": "No canonical link tag found — search engines may index duplicate versions",
"recommendation": "Add a self-referencing canonical URL to prevent duplicate content issues"
}
]
}
```Recomendações para o seu setor
- 1Otimizar a ficha Google Perfil de Empresa
- 2Implementar o markup Service/LocalBusiness schema
- 3Integrar avaliações de clientes com Review schema
- 4Assegurar dados NAP coerentes em todas as páginas
- 5Registar a empresa nos diretórios locais mais relevantes
Lista de verificação SEO para Negócio local
Conselhos para sites de tipo Misto
- →Crie páginas de destino específicas para cada segmento de clientes
- →Defina estratégias de metadados distintas por tipologia de página
- →Organize o seu sitemap de acordo com o formato dos conteúdos
Contexto SEO local
A Itália valoriza conteúdos locais com uma adesão impressionante aos telemóveis.