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Comércio eletrónicoB2C

Relatório SEO setorial

Gerado a 30 de abril de 2026 · 37 constatações · 5.9s

84
report.overallScore
91
seo
90
security
0
performance
59
accessibility
86
Best Practices

O comércio eletrónico e os sites de vendas enfrentam desafios de SEO singulares: as páginas de produto requerem dados estruturados, tempos de carregamento reduzidos e uma experiência móvel fluida para gerar conversões.

Discriminativo da pontuação

Referência setorial

seo
91(+33 vs avg)
security
90(+19 vs avg)
performance
0(-55 vs avg)
accessibility
59(-5 vs avg)
Best Practices
86(+18 vs avg)

Projeção de pontuação

Melhoria estimada com base nas otimizações identificadas neste relatório

Pontuação atual: 84Pontuação projetada: 86
Pontuação atual
Starter (+1)
Pro (+1)

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Discriminativo por módulo

log analyzer
404 findings
accessibility
594 findings
headers
657 findings
brand checker
704 findings
content
802 findings
social checker
802 findings
uptime checker
851 finding
dns
902 findings
structured data
903 findings
news mentions
90
meta
943 findings
sitemap
951 finding
rate limits
952 findings
page experience
951 finding
cookies
100
ssl
100
robots
100
technology
100
mobile
1001 finding
layout scan
100
crawl budget
100
indexing checker
100

Todas as constatações (31)

Crítico (3)

  • highaccessibility

    1 form fields without labels

    Form inputs without associated labels are inaccessible

    Use <label for="id"> or aria-label on every form field

  • highaccessibility

    2 buttons without accessible name

    Buttons with no text, aria-label, or title are invisible to screen readers

    Add visible text or aria-label to all buttons

  • highlog analyzer

    Exposed phpinfo()

    phpinfo.php is publicly accessible, leaking server configuration details

    Remove phpinfo.php from the production server immediately

Médio (9)

  • mediumheaders

    Missing x-frame-options

    X-Frame-Options is missing. The site may be vulnerable to clickjacking.

    Add X-Frame-Options: DENY or SAMEORIGIN header

  • mediumcontent

    Very low text-to-HTML ratio

    Text/HTML ratio is 1% (recommended: >5%)

    Increase meaningful text content relative to HTML markup

  • mediumcontent

    Low keyword relevance

    Only 33% of title keywords appear in body text

    Ensure the page content includes the keywords from the title

  • mediumaccessibility

    No skip navigation link

    No skip-to-content link at the top of the page

    Add a visually hidden skip link as the first focusable element

  • mediumsocial checker

    Missing Twitter Card

    No twitter:card meta tag — Twitter/X will use default preview

    Add twitter:card meta tag (e.g., "summary_large_image")

  • mediumuptime checker

    Soft 404 detected

    Non-existent URLs return HTTP 200 instead of 404

    Return proper 404 status codes for non-existent pages to avoid indexing junk URLs

  • mediumbrand checker

    No Organization schema

    No Organization JSON-LD found

    Add Organization structured data with name, logo, and contact information

  • mediumlog analyzer

    Exposed /wp-admin

    /wp-admin is accessible (HTTP 200) — CMS admin panel is publicly visible

    Restrict access to admin panels via IP whitelisting or authentication

  • mediumlog analyzer

    Exposed /wp-login.php

    /wp-login.php is accessible (HTTP 200) — CMS admin panel is publicly visible

    Restrict access to admin panels via IP whitelisting or authentication

Baixo (19)

  • lowdns

    No IPv6 (AAAA) records

    The domain has no AAAA records for IPv6 connectivity

    Add AAAA DNS records for IPv6 support

  • lowdns

    Only one MX record (no redundancy)

    A single MX record means no failover if the mail server goes down.

    Add a secondary MX record for email redundancy

  • lowheaders

    Missing referrer-policy

    Referrer-Policy is not set. Full URLs may leak to third parties.

    Add Referrer-Policy: strict-origin-when-cross-origin

  • lowheaders

    Missing permissions-policy

    Permissions-Policy is missing.

    Add Permissions-Policy to restrict browser feature access

  • lowheaders

    Missing Cache-Control header

    No Cache-Control header — browser caching is undefined

    Add Cache-Control with appropriate max-age for static and dynamic resources

  • lowheaders

    Content-Type missing charset

    Content-Type header does not specify charset

    Add charset=utf-8 to Content-Type header

  • lowmeta

    Missing Twitter Card

    No twitter:card meta tag

    Add twitter:card meta tag for Twitter sharing

  • lowmeta

    Missing og:url

    Open Graph URL is not set

    Add og:url meta tag matching the canonical URL

  • lowstructured data

    Missing Organization schema

    No Organization or LocalBusiness structured data found

    Add Organization schema with name, logo, and contact info

  • lowstructured data

    Missing WebSite schema

    No WebSite structured data found

    Add WebSite schema with SearchAction for sitelinks search box

  • lowsitemap

    No lastmod dates

    Sitemap URLs don't include lastmod timestamps

    Add <lastmod> to help search engines prioritize crawling

  • lowaccessibility

    Missing navigation landmark

    No <nav> element or role="navigation" found

    Wrap navigation links in a <nav> element

  • lowrate limits

    No rate limiting detected

    No explicit rate-limit headers or 429 responses detected. Cloudflare WAF provides platform-level protection.

    Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks

  • lowsocial checker

    No social profile links

    No links to social media profiles found on the homepage

    Add links to your social media profiles for better brand visibility and authority signals

  • lowbrand checker

    No WebSite schema

    No WebSite JSON-LD found

    Add WebSite structured data for sitelinks search box in Google

  • lowbrand checker

    No web app manifest

    No manifest.json linked — PWA features unavailable

    Add a web app manifest for installability and brand customization

  • lowbrand checker

    Missing og:site_name

    Open Graph site name is not set

    Add og:site_name meta tag for consistent social sharing

  • lowpage experience

    No lazy loading on images

    374 images without lazy loading

    Add loading="lazy" to below-the-fold images for faster initial page load

  • lowlog analyzer

    Soft 404 response

    Non-existent pages return HTTP 200 instead of 404

    Return proper 404 status codes for non-existent pages

AI Fix Prompt

Copie este prompt para o ChatGPT ou Claude para obter instruções passo a passo para corrigir cada questão

Fix all SEO issues found in the audit of outlet-pc.es.

Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.

```json
{
  "domain": "outlet-pc.es",
  "scores": {
    "overall": 84,
    "performance": 0,
    "seo": 91,
    "accessibility": 59,
    "bestPractices": 86,
    "security": 90
  },
  "findings": [
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing x-frame-options",
      "description": "X-Frame-Options is missing. The site may be vulnerable to clickjacking.",
      "recommendation": "Add X-Frame-Options: DENY or SAMEORIGIN header"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "Very low text-to-HTML ratio",
      "description": "Text/HTML ratio is 1% (recommended: >5%)",
      "recommendation": "Increase meaningful text content relative to HTML markup"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "Low keyword relevance",
      "description": "Only 33% of title keywords appear in body text",
      "recommendation": "Ensure the page content includes the keywords from the title"
    },
    {
      "module": "accessibility",
      "severity": "high",
      "title": "1 form fields without labels",
      "description": "Form inputs without associated labels are inaccessible",
      "recommendation": "Use <label for=\"id\"> or aria-label on every form field"
    },
    {
      "module": "accessibility",
      "severity": "medium",
      "title": "No skip navigation link",
      "description": "No skip-to-content link at the top of the page",
      "recommendation": "Add a visually hidden skip link as the first focusable element"
    },
    {
      "module": "accessibility",
      "severity": "high",
      "title": "2 buttons without accessible name",
      "description": "Buttons with no text, aria-label, or title are invisible to screen readers",
      "recommendation": "Add visible text or aria-label to all buttons"
    },
    {
      "module": "social-checker",
      "severity": "medium",
      "title": "Missing Twitter Card",
      "description": "No twitter:card meta tag — Twitter/X will use default preview",
      "recommendation": "Add twitter:card meta tag (e.g., \"summary_large_image\")"
    },
    {
      "module": "uptime-checker",
      "severity": "medium",
      "title": "Soft 404 detected",
      "description": "Non-existent URLs return HTTP 200 instead of 404",
      "recommendation": "Return proper 404 status codes for non-existent pages to avoid indexing junk URLs"
    },
    {
      "module": "brand-checker",
      "severity": "medium",
      "title": "No Organization schema",
      "description": "No Organization JSON-LD found",
      "recommendation": "Add Organization structured data with name, logo, and contact information"
    },
    {
      "module": "log-analyzer",
      "severity": "medium",
      "title": "Exposed /wp-admin",
      "description": "/wp-admin is accessible (HTTP 200) — CMS admin panel is publicly visible",
      "recommendation": "Restrict access to admin panels via IP whitelisting or authentication"
    },
    {
      "module": "log-analyzer",
      "severity": "high",
      "title": "Exposed phpinfo()",
      "description": "phpinfo.php is publicly accessible, leaking server configuration details",
      "recommendation": "Remove phpinfo.php from the production server immediately"
    },
    {
      "module": "log-analyzer",
      "severity": "medium",
      "title": "Exposed /wp-login.php",
      "description": "/wp-login.php is accessible (HTTP 200) — CMS admin panel is publicly visible",
      "recommendation": "Restrict access to admin panels via IP whitelisting or authentication"
    }
  ]
}
```

Recomendações para o seu setor

  • 1Adicionar markup Product schema nas páginas de produto
  • 2Marcar preços com Offer schema
  • 3Otimizar o tempo de checkout para menos de 3 segundos
  • 4Inserir selos de confiança e avaliações de clientes
  • 5Garantir um processo de compra fluido em telemóveis

Lista de verificação SEO para Comércio eletrónico

Conselhos para sites de tipo B2C

  • →Dê prioridade à rapidez em telemóveis e à usabilidade
  • →Aproveite dados estruturados ricos para artigos e serviços
  • →Exiba avaliações autênticas de clientes e prova social

Contexto SEO local

A Espanha demonstra um crescimento exponencial no comércio eletrónico com liderança de pesquisas em smartphones.

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