Relatório SEO setorial
Gerado a 1 de maio de 2026 · 34 constatações · 4.2s
As empresas de serviços devem dominar as pesquisas locais com dados NAP precisos, avaliações verificadas e sinais locais para atrair clientes da proximidade.
Discriminativo da pontuação
Referência setorial
Projeção de pontuação
Melhoria estimada com base nas otimizações identificadas neste relatório
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Discriminativo por módulo
Todas as constatações (31)
Crítico (4)
- highheaders
Missing strict-transport-security
HSTS header is missing. The site may be vulnerable to downgrade attacks.
Add Strict-Transport-Security header with max-age of at least 31536000
- highaccessibility
1 form fields without labels
Form inputs without associated labels are inaccessible
Use <label for="id"> or aria-label on every form field
- highcrawl budget
Crawl traps detected
Found 217 URLs with pagination/faceted navigation patterns
Use rel=nofollow, URL parameters in GSC, or robots.txt to prevent crawlers from following these patterns
- highpage experience
Intrusive interstitials detected
Found 6 potential popup/overlay elements
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties
Médio (11)
- mediumheaders
Missing content-security-policy
CSP header is missing. The site may be vulnerable to XSS attacks.
Add a Content-Security-Policy header to restrict resource loading
- mediumheaders
Missing x-content-type-options
X-Content-Type-Options is missing. MIME-sniffing attacks are possible.
Add X-Content-Type-Options: nosniff header
- mediumheaders
Missing x-frame-options
X-Frame-Options is missing. The site may be vulnerable to clickjacking.
Add X-Frame-Options: DENY or SAMEORIGIN header
- mediummeta
Missing og:image
No Open Graph image set. Social shares will lack a preview image.
Add og:image meta tag (1200x630px recommended)
- mediumstructured data
Missing @type in schema
A structured data object has no @type
Add a @type property (e.g. Organization, WebSite)
- mediumrobots
High crawl-delay value
Crawl-delay: 30s in wildcard block — may significantly slow indexing
Reduce crawl-delay to 1-5 seconds or remove it
- mediumtechnology
Render-blocking scripts
9 scripts load synchronously without async/defer
Add async or defer to non-critical scripts to improve page load speed
- mediumaccessibility
No skip navigation link
No skip-to-content link at the top of the page
Add a visually hidden skip link as the first focusable element
- mediumsocial checker
Missing og:image
No social sharing image set — posts will lack visual appeal
Add og:image meta tag (1200x630px recommended)
- mediumcrawl budget
High crawl delay
Crawl-delay is set to 30s — this significantly slows indexing
Reduce or remove crawl-delay unless the server truly can't handle crawler traffic
- mediumcrawl budget
No sitemap.xml found
sitemap.xml returned HTTP 404
Create a sitemap.xml to help search engines discover all pages
Baixo (16)
- lowdns
DMARC policy is 'none'
DMARC is set but policy is 'none' (monitoring only).
Consider upgrading DMARC policy to 'quarantine' or 'reject'
- lowdns
Only one MX record (no redundancy)
A single MX record means no failover if the mail server goes down.
Add a secondary MX record for email redundancy
- lowheaders
Missing referrer-policy
Referrer-Policy is not set. Full URLs may leak to third parties.
Add Referrer-Policy: strict-origin-when-cross-origin
- lowheaders
Missing permissions-policy
Permissions-Policy is missing.
Add Permissions-Policy to restrict browser feature access
- lowmeta
Missing og:type
Open Graph type is not set
Add og:type meta tag (e.g., "website", "article")
- lowstructured data
Missing Organization schema
No Organization or LocalBusiness structured data found
Add Organization schema with name, logo, and contact info
- lowstructured data
Missing WebSite schema
No WebSite structured data found
Add WebSite schema with SearchAction for sitelinks search box
- lowrobots
wp-admin blocked without ajax exception
WordPress admin is blocked but admin-ajax.php is not allowed
Add Allow: /wp-admin/admin-ajax.php if using WordPress
- lowtechnology
Many inline scripts
26 inline <script> blocks found
Move inline scripts to external files for caching and CSP compliance
- lowcontent
Empty anchor links
4 links point to "#" or "javascript:void(0)"
Use proper URLs or button elements instead of empty anchors
- lowmobile
Unresponsive images
1 images lack srcset or responsive sizing
Use srcset and sizes attributes for responsive images
- lowrate limits
No rate limiting detected
No explicit rate-limit headers or 429 responses detected. Cloudflare WAF provides platform-level protection.
Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks
- lownews mentions
No press or news presence
No press pages found on the site and no external news mentions detected
Create a /news or /press page with company updates — this builds authority and earns links
- lowsocial checker
Missing og:type
Open Graph type is not set
Add og:type meta tag (e.g., "website", "article")
- lowbrand checker
No web app manifest
No manifest.json linked — PWA features unavailable
Add a web app manifest for installability and brand customization
- lowpage experience
No lazy loading on images
73 images without lazy loading
Add loading="lazy" to below-the-fold images for faster initial page load
AI Fix Prompt
Copie este prompt para o ChatGPT ou Claude para obter instruções passo a passo para corrigir cada questão
Fix all SEO issues found in the audit of infoclm.es.
Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.
```json
{
"domain": "infoclm.es",
"scores": {
"overall": 82,
"performance": 0,
"seo": 84,
"accessibility": 77,
"bestPractices": 89,
"security": 81
},
"findings": [
{
"module": "headers",
"severity": "high",
"title": "Missing strict-transport-security",
"description": "HSTS header is missing. The site may be vulnerable to downgrade attacks.",
"recommendation": "Add Strict-Transport-Security header with max-age of at least 31536000"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing content-security-policy",
"description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
"recommendation": "Add a Content-Security-Policy header to restrict resource loading"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing x-content-type-options",
"description": "X-Content-Type-Options is missing. MIME-sniffing attacks are possible.",
"recommendation": "Add X-Content-Type-Options: nosniff header"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing x-frame-options",
"description": "X-Frame-Options is missing. The site may be vulnerable to clickjacking.",
"recommendation": "Add X-Frame-Options: DENY or SAMEORIGIN header"
},
{
"module": "meta",
"severity": "medium",
"title": "Missing og:image",
"description": "No Open Graph image set. Social shares will lack a preview image.",
"recommendation": "Add og:image meta tag (1200x630px recommended)"
},
{
"module": "structured-data",
"severity": "medium",
"title": "Missing @type in schema",
"description": "A structured data object has no @type",
"recommendation": "Add a @type property (e.g. Organization, WebSite)"
},
{
"module": "robots",
"severity": "medium",
"title": "High crawl-delay value",
"description": "Crawl-delay: 30s in wildcard block — may significantly slow indexing",
"recommendation": "Reduce crawl-delay to 1-5 seconds or remove it"
},
{
"module": "technology",
"severity": "medium",
"title": "Render-blocking scripts",
"description": "9 scripts load synchronously without async/defer",
"recommendation": "Add async or defer to non-critical scripts to improve page load speed"
},
{
"module": "accessibility",
"severity": "high",
"title": "1 form fields without labels",
"description": "Form inputs without associated labels are inaccessible",
"recommendation": "Use <label for=\"id\"> or aria-label on every form field"
},
{
"module": "accessibility",
"severity": "medium",
"title": "No skip navigation link",
"description": "No skip-to-content link at the top of the page",
"recommendation": "Add a visually hidden skip link as the first focusable element"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing og:image",
"description": "No social sharing image set — posts will lack visual appeal",
"recommendation": "Add og:image meta tag (1200x630px recommended)"
},
{
"module": "crawl-budget",
"severity": "medium",
"title": "High crawl delay",
"description": "Crawl-delay is set to 30s — this significantly slows indexing",
"recommendation": "Reduce or remove crawl-delay unless the server truly can't handle crawler traffic"
},
{
"module": "crawl-budget",
"severity": "medium",
"title": "No sitemap.xml found",
"description": "sitemap.xml returned HTTP 404",
"recommendation": "Create a sitemap.xml to help search engines discover all pages"
},
{
"module": "crawl-budget",
"severity": "high",
"title": "Crawl traps detected",
"description": "Found 217 URLs with pagination/faceted navigation patterns",
"recommendation": "Use rel=nofollow, URL parameters in GSC, or robots.txt to prevent crawlers from following these patterns"
},
{
"module": "page-experience",
"severity": "high",
"title": "Intrusive interstitials detected",
"description": "Found 6 potential popup/overlay elements",
"recommendation": "Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties"
}
]
}
```Recomendações para o seu setor
- 1Otimizar a ficha Google Perfil de Empresa
- 2Implementar o markup Service/LocalBusiness schema
- 3Integrar avaliações de clientes com Review schema
- 4Assegurar dados NAP coerentes em todas as páginas
- 5Registar a empresa nos diretórios locais mais relevantes
Lista de verificação SEO para Negócio local
Conselhos para sites de tipo Misto
- →Crie páginas de destino específicas para cada segmento de clientes
- →Defina estratégias de metadados distintas por tipologia de página
- →Organize o seu sitemap de acordo com o formato dos conteúdos
Contexto SEO local
A Espanha demonstra um crescimento exponencial no comércio eletrónico com liderança de pesquisas em smartphones.