Relatório SEO setorial
Gerado a 30 de abril de 2026 · 56 constatações · 5.2s
Os sites institucionais dão prioridade à acessibilidade, segurança e correta indexação para que cidadãos e interessados encontrem a informação sem atritos.
Discriminativo da pontuação
Referência setorial
Projeção de pontuação
Melhoria estimada com base nas otimizações identificadas neste relatório
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Discriminativo por módulo
Todas as constatações (53)
Crítico (14)
- highheaders
Missing strict-transport-security
HSTS header is missing. The site may be vulnerable to downgrade attacks.
Add Strict-Transport-Security header with max-age of at least 31536000
- highheaders
HTTP 429 error
Server returned HTTP 429
Fix the server error to return a 200 status
- highmeta
Missing meta description
No meta description tag found
Add a meta description (120-160 characters)
- highmeta
Missing viewport meta
No viewport meta tag found. Mobile rendering will be broken.
Add <meta name="viewport" content="width=device-width, initial-scale=1">
- highrobots
Entire site blocked for search engines
Disallow: / in the wildcard (*) block prevents indexing
Remove 'Disallow: /' from the wildcard block unless intentional
- highsitemap
Missing sitemap.xml
No sitemap.xml found at the root
Create a sitemap.xml to help search engines discover all pages
- highcontent
No H1 tag found
The page has no H1 heading
Add exactly one H1 tag with the primary keyword
- highcontent
Images missing alt text
149 image(s) have no alt attribute
Add descriptive alt text to all images for accessibility and SEO
- highaccessibility
Missing lang attribute
The <html> tag does not have a lang attribute
Add lang="en" (or appropriate language) to the <html> tag
- highlayout scan
Navigation missing on mobile
Desktop has a navigation element but mobile version does not
Ensure mobile users can navigate the site — add a hamburger menu or mobile navigation
- highsocial checker
Missing og:title
Open Graph title is not set — social shares will use generic text
Add og:title meta tag for compelling social media previews
- highcrawl budget
Entire site blocked in robots.txt
Disallow: / blocks all crawling
Remove the Disallow: / directive to allow search engines to crawl the site
- highcrawl budget
Crawl traps detected
Found 151 URLs with pagination/faceted navigation patterns
Use rel=nofollow, URL parameters in GSC, or robots.txt to prevent crawlers from following these patterns
- highpage experience
Missing viewport meta
No viewport meta tag — mobile rendering will be broken
Add <meta name="viewport" content="width=device-width, initial-scale=1">
Médio (20)
- mediumdns
Missing SPF record
No SPF TXT record found. Email spoofing is possible.
Add a TXT record with v=spf1 policy
- mediumheaders
Missing content-security-policy
CSP header is missing. The site may be vulnerable to XSS attacks.
Add a Content-Security-Policy header to restrict resource loading
- mediummeta
Missing canonical URL
No canonical link tag found
Add a canonical URL to prevent duplicate content issues
- mediummeta
Missing og:title
Open Graph title is not set
Add og:title meta tag for social sharing
- mediummeta
Missing og:image
No Open Graph image set. Social shares will lack a preview image.
Add og:image meta tag (1200x630px recommended)
- mediummeta
Missing lang attribute
The <html> element has no lang attribute
Add lang attribute to <html> for accessibility and SEO
- mediummeta
Missing charset declaration
No charset meta tag found
Add <meta charset="utf-8"> as first element in <head>
- mediumstructured data
No structured data found
No JSON-LD schemas detected on the page
Add structured data (Organization, WebSite, BreadcrumbList) for rich search results
- mediumrobots
No sitemap in robots.txt
robots.txt does not reference a sitemap
Add Sitemap: https://yourdomain.com/sitemap.xml to robots.txt
- mediummobile
Zoom disabled
Viewport prevents user zoom — accessibility issue
Remove maximum-scale=1 and user-scalable=no to allow pinch-to-zoom
- mediumaccessibility
Missing main landmark
No <main> element or role="main" found
Wrap primary content in a <main> element for screen reader navigation
- mediumaccessibility
No skip navigation link
No skip-to-content link at the top of the page
Add a visually hidden skip link as the first focusable element
- mediumlayout scan
Inconsistent headings
Desktop has 0 H1 tags, mobile has 1
Ensure the same heading structure is served to both mobile and desktop users
- mediumsocial checker
Missing og:description
Open Graph description is not set
Add og:description for better social sharing previews
- mediumsocial checker
Missing og:image
No social sharing image set — posts will lack visual appeal
Add og:image meta tag (1200x630px recommended)
- mediumsocial checker
Missing Twitter Card
No twitter:card meta tag — Twitter/X will use default preview
Add twitter:card meta tag (e.g., "summary_large_image")
- mediumbrand checker
No Organization schema
No Organization JSON-LD found
Add Organization structured data with name, logo, and contact information
- mediumbrand checker
Missing favicon
No favicon link tag found
Add a favicon for brand recognition in browser tabs and bookmarks
- mediumcrawl budget
No sitemap.xml found
sitemap.xml returned HTTP 404
Create a sitemap.xml to help search engines discover all pages
- mediumindexing checker
Missing canonical URL
No canonical link tag found — search engines may index duplicate versions
Add a self-referencing canonical URL to prevent duplicate content issues
Baixo (19)
- lowdns
No IPv6 (AAAA) records
The domain has no AAAA records for IPv6 connectivity
Add AAAA DNS records for IPv6 support
- lowdns
DMARC reporting not configured
DMARC record does not have a rua= tag for aggregate reports.
Add rua=mailto:[email protected] to receive DMARC reports
- lowheaders
Missing referrer-policy
Referrer-Policy is not set. Full URLs may leak to third parties.
Add Referrer-Policy: strict-origin-when-cross-origin
- lowheaders
Missing permissions-policy
Permissions-Policy is missing.
Add Permissions-Policy to restrict browser feature access
- lowheaders
Server header exposes software
Server: nginx
Remove or obfuscate the Server header to reduce information leakage
- lowheaders
Missing Cache-Control header
No Cache-Control header — browser caching is undefined
Add Cache-Control with appropriate max-age for static and dynamic resources
- lowheaders
Content-Type missing charset
Content-Type header does not specify charset
Add charset=utf-8 to Content-Type header
- lowmeta
Missing og:description
Open Graph description is not set
Add og:description meta tag for social sharing
- lowmeta
Missing Twitter Card
No twitter:card meta tag
Add twitter:card meta tag for Twitter sharing
- lowmeta
Missing favicon
No favicon link tag found
Add a favicon for better browser tab recognition
- lowcontent
Empty anchor links
4 links point to "#" or "javascript:void(0)"
Use proper URLs or button elements instead of empty anchors
- lowcontent
Lazy images without dimensions
150 lazy-loaded images lack width/height — causes layout shift
Add width and height attributes to lazy-loaded images
- lowaccessibility
Missing navigation landmark
No <nav> element or role="navigation" found
Wrap navigation links in a <nav> element
- lowrate limits
No WAF detected
No Web Application Firewall (Cloudflare, AWS, Akamai, Vercel, Sucuri, Fastly) was detected in response headers.
Consider using a WAF to protect against common web attacks (XSS, SQL injection, DDoS)
- lowsocial checker
Missing og:type
Open Graph type is not set
Add og:type meta tag (e.g., "website", "article")
- lowbrand checker
No WebSite schema
No WebSite JSON-LD found
Add WebSite structured data for sitelinks search box in Google
- lowbrand checker
No web app manifest
No manifest.json linked — PWA features unavailable
Add a web app manifest for installability and brand customization
- lowbrand checker
Missing og:site_name
Open Graph site name is not set
Add og:site_name meta tag for consistent social sharing
- lowpage experience
No resource hints
No preload or preconnect hints found
Add preload for critical resources and preconnect for important third-party origins
AI Fix Prompt
Copie este prompt para o ChatGPT ou Claude para obter instruções passo a passo para corrigir cada questão
Fix all SEO issues found in the audit of onliner.by.
Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.
```json
{
"domain": "onliner.by",
"scores": {
"overall": 65,
"performance": 0,
"seo": 49,
"accessibility": 66,
"bestPractices": 78,
"security": 76
},
"findings": [
{
"module": "dns",
"severity": "medium",
"title": "Missing SPF record",
"description": "No SPF TXT record found. Email spoofing is possible.",
"recommendation": "Add a TXT record with v=spf1 policy"
},
{
"module": "headers",
"severity": "high",
"title": "Missing strict-transport-security",
"description": "HSTS header is missing. The site may be vulnerable to downgrade attacks.",
"recommendation": "Add Strict-Transport-Security header with max-age of at least 31536000"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing content-security-policy",
"description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
"recommendation": "Add a Content-Security-Policy header to restrict resource loading"
},
{
"module": "headers",
"severity": "high",
"title": "HTTP 429 error",
"description": "Server returned HTTP 429",
"recommendation": "Fix the server error to return a 200 status"
},
{
"module": "meta",
"severity": "high",
"title": "Missing meta description",
"description": "No meta description tag found",
"recommendation": "Add a meta description (120-160 characters)"
},
{
"module": "meta",
"severity": "high",
"title": "Missing viewport meta",
"description": "No viewport meta tag found. Mobile rendering will be broken.",
"recommendation": "Add <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">"
},
{
"module": "meta",
"severity": "medium",
"title": "Missing canonical URL",
"description": "No canonical link tag found",
"recommendation": "Add a canonical URL to prevent duplicate content issues"
},
{
"module": "meta",
"severity": "medium",
"title": "Missing og:title",
"description": "Open Graph title is not set",
"recommendation": "Add og:title meta tag for social sharing"
},
{
"module": "meta",
"severity": "medium",
"title": "Missing og:image",
"description": "No Open Graph image set. Social shares will lack a preview image.",
"recommendation": "Add og:image meta tag (1200x630px recommended)"
},
{
"module": "meta",
"severity": "medium",
"title": "Missing lang attribute",
"description": "The <html> element has no lang attribute",
"recommendation": "Add lang attribute to <html> for accessibility and SEO"
},
{
"module": "meta",
"severity": "medium",
"title": "Missing charset declaration",
"description": "No charset meta tag found",
"recommendation": "Add <meta charset=\"utf-8\"> as first element in <head>"
},
{
"module": "structured-data",
"severity": "medium",
"title": "No structured data found",
"description": "No JSON-LD schemas detected on the page",
"recommendation": "Add structured data (Organization, WebSite, BreadcrumbList) for rich search results"
},
{
"module": "robots",
"severity": "high",
"title": "Entire site blocked for search engines",
"description": "Disallow: / in the wildcard (*) block prevents indexing",
"recommendation": "Remove 'Disallow: /' from the wildcard block unless intentional"
},
{
"module": "robots",
"severity": "medium",
"title": "No sitemap in robots.txt",
"description": "robots.txt does not reference a sitemap",
"recommendation": "Add Sitemap: https://yourdomain.com/sitemap.xml to robots.txt"
},
{
"module": "sitemap",
"severity": "high",
"title": "Missing sitemap.xml",
"description": "No sitemap.xml found at the root",
"recommendation": "Create a sitemap.xml to help search engines discover all pages"
},
{
"module": "content",
"severity": "high",
"title": "No H1 tag found",
"description": "The page has no H1 heading",
"recommendation": "Add exactly one H1 tag with the primary keyword"
},
{
"module": "content",
"severity": "high",
"title": "Images missing alt text",
"description": "149 image(s) have no alt attribute",
"recommendation": "Add descriptive alt text to all images for accessibility and SEO"
},
{
"module": "mobile",
"severity": "medium",
"title": "Zoom disabled",
"description": "Viewport prevents user zoom — accessibility issue",
"recommendation": "Remove maximum-scale=1 and user-scalable=no to allow pinch-to-zoom"
},
{
"module": "accessibility",
"severity": "high",
"title": "Missing lang attribute",
"description": "The <html> tag does not have a lang attribute",
"recommendation": "Add lang=\"en\" (or appropriate language) to the <html> tag"
},
{
"module": "accessibility",
"severity": "medium",
"title": "Missing main landmark",
"description": "No <main> element or role=\"main\" found",
"recommendation": "Wrap primary content in a <main> element for screen reader navigation"
},
{
"module": "accessibility",
"severity": "medium",
"title": "No skip navigation link",
"description": "No skip-to-content link at the top of the page",
"recommendation": "Add a visually hidden skip link as the first focusable element"
},
{
"module": "layout-scan",
"severity": "high",
"title": "Navigation missing on mobile",
"description": "Desktop has a navigation element but mobile version does not",
"recommendation": "Ensure mobile users can navigate the site — add a hamburger menu or mobile navigation"
},
{
"module": "layout-scan",
"severity": "medium",
"title": "Inconsistent headings",
"description": "Desktop has 0 H1 tags, mobile has 1",
"recommendation": "Ensure the same heading structure is served to both mobile and desktop users"
},
{
"module": "social-checker",
"severity": "high",
"title": "Missing og:title",
"description": "Open Graph title is not set — social shares will use generic text",
"recommendation": "Add og:title meta tag for compelling social media previews"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing og:description",
"description": "Open Graph description is not set",
"recommendation": "Add og:description for better social sharing previews"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing og:image",
"description": "No social sharing image set — posts will lack visual appeal",
"recommendation": "Add og:image meta tag (1200x630px recommended)"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing Twitter Card",
"description": "No twitter:card meta tag — Twitter/X will use default preview",
"recommendation": "Add twitter:card meta tag (e.g., \"summary_large_image\")"
},
{
"module": "brand-checker",
"severity": "medium",
"title": "No Organization schema",
"description": "No Organization JSON-LD found",
"recommendation": "Add Organization structured data with name, logo, and contact information"
},
{
"module": "brand-checker",
"severity": "medium",
"title": "Missing favicon",
"description": "No favicon link tag found",
"recommendation": "Add a favicon for brand recognition in browser tabs and bookmarks"
},
{
"module": "crawl-budget",
"severity": "high",
"title": "Entire site blocked in robots.txt",
"description": "Disallow: / blocks all crawling",
"recommendation": "Remove the Disallow: / directive to allow search engines to crawl the site"
},
{
"module": "crawl-budget",
"severity": "medium",
"title": "No sitemap.xml found",
"description": "sitemap.xml returned HTTP 404",
"recommendation": "Create a sitemap.xml to help search engines discover all pages"
},
{
"module": "crawl-budget",
"severity": "high",
"title": "Crawl traps detected",
"description": "Found 151 URLs with pagination/faceted navigation patterns",
"recommendation": "Use rel=nofollow, URL parameters in GSC, or robots.txt to prevent crawlers from following these patterns"
},
{
"module": "page-experience",
"severity": "high",
"title": "Missing viewport meta",
"description": "No viewport meta tag — mobile rendering will be broken",
"recommendation": "Add <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">"
},
{
"module": "indexing-checker",
"severity": "medium",
"title": "Missing canonical URL",
"description": "No canonical link tag found — search engines may index duplicate versions",
"recommendation": "Add a self-referencing canonical URL to prevent duplicate content issues"
}
]
}
```Recomendações para o seu setor
- 1Cumprir as diretrizes de acessibilidade WCAG 2.1 AA
- 2Configurar todos os cabeçalhos de segurança recomendados
- 3Verificar se o sitemap engloba todas as páginas essenciais
- 4Otimizar o carregamento das páginas para menos de 2 segundos
- 5Garantir design totalmente responsivo em todas as páginas
Lista de verificação SEO para Geral
Conselhos para sites de tipo Misto
- →Crie páginas de destino específicas para cada segmento de clientes
- →Defina estratégias de metadados distintas por tipologia de página
- →Organize o seu sitemap de acordo com o formato dos conteúdos