Raport SEO: zus.pl
Wygenerowano 28 kwietnia 2026 · 32 wykrytych problemów · 13.1s
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Rozbicie punktacji
Średni wynik dla branży Ogólna: 50
Prognoza wyniku
Szacowany wzrost wyniku po wdrożeniu zaleceń z niniejszego raportu
Gotowy na poprawę SEO?
Rozpocznij bezpłatny okres próbny i zobacz, jak poprawić swój wynik.
Zestawienie modułów
Wszystkie wyniki (29)
Krytyczny (4)
- highcookies
Module failed
fetch failed
Try scanning again
- highssl
SSL certificate not found
Could not retrieve SSL certificate
Ensure the site has a valid SSL certificate installed
- highmeta
Missing meta description
No meta description tag found
Add a meta description (120-160 characters)
- highpage experience
Intrusive interstitials detected
Found 8 potential popup/overlay elements
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties
Średni (10)
- mediumcookies
1 cookie missing Secure flag
Cookies without Secure flag can be sent over unencrypted HTTP connections
Add the Secure attribute to all cookies to prevent transmission over HTTP
- mediummeta
Title too short
Title is 19 characters (recommended: 50-60)
Write a more descriptive title (50-60 characters)
- mediumstructured data
No structured data found
No JSON-LD schemas detected on the page
Add structured data (Organization, WebSite, BreadcrumbList) for rich search results
- mediumtechnology
Render-blocking scripts
13 scripts load synchronously without async/defer
Add async or defer to non-critical scripts to improve page load speed
- mediumtechnology
Mixed content detected
12 resources loaded over HTTP on an HTTPS page
Update all resource URLs to use HTTPS
- mediumrate limits
No rate limiting detected
10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.
Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks
- mediumsocial checker
og:image not accessible
Could not reach og:image URL
Ensure og:image URL is publicly accessible and loads quickly
- mediumsocial checker
Missing Twitter Card
No twitter:card meta tag — Twitter/X will use default preview
Add twitter:card meta tag (e.g., "summary_large_image")
- mediumuptime checker
Intermittent failures
3 of 3 requests failed
Investigate server stability — intermittent failures hurt user experience and SEO
- mediumbrand checker
No Organization schema
No Organization JSON-LD found
Add Organization structured data with name, logo, and contact information
Niski (15)
- lowcookies
1 cookie missing HttpOnly flag
Cookies without HttpOnly can be accessed by JavaScript, increasing XSS risk
Add HttpOnly to session and authentication cookies
- lowcookies
2 cookies missing SameSite attribute
Missing SameSite defaults to Lax in modern browsers but should be explicit
Set SameSite=Strict or SameSite=Lax on all cookies
- lowdns
No IPv6 (AAAA) records
The domain has no AAAA records for IPv6 connectivity
Add AAAA DNS records for IPv6 support
- lowmeta
Missing Twitter Card
No twitter:card meta tag
Add twitter:card meta tag for Twitter sharing
- lowsitemap
No lastmod dates
Sitemap URLs don't include lastmod timestamps
Add <lastmod> to help search engines prioritize crawling
- lowtechnology
Many inline scripts
23 inline <script> blocks found
Move inline scripts to external files for caching and CSP compliance
- lowcontent
Empty anchor links
312 links point to "#" or "javascript:void(0)"
Use proper URLs or button elements instead of empty anchors
- lowmobile
Unresponsive images
2 images lack srcset or responsive sizing
Use srcset and sizes attributes for responsive images
- lowrate limits
No WAF detected
No Web Application Firewall (Cloudflare, AWS, Akamai, Vercel, Sucuri, Fastly) was detected in response headers.
Consider using a WAF to protect against common web attacks (XSS, SQL injection, DDoS)
- lowrate limits
No bot protection detected
No CAPTCHA, challenge page, or bot detection was triggered during rapid requests.
Consider implementing bot protection (e.g., Cloudflare Turnstile, hCaptcha) for sensitive endpoints
- lownews mentions
No press page on site
Found 12 external mentions but no dedicated press page
Create a /press or /news section to aggregate and amplify media coverage
- lowbrand checker
No WebSite schema
No WebSite JSON-LD found
Add WebSite structured data for sitelinks search box in Google
- lowbrand checker
No web app manifest
No manifest.json linked — PWA features unavailable
Add a web app manifest for installability and brand customization
- lowpage experience
No resource hints
No preload or preconnect hints found
Add preload for critical resources and preconnect for important third-party origins
- lowpage experience
No lazy loading on images
24 images without lazy loading
Add loading="lazy" to below-the-fold images for faster initial page load
AI Fix Prompt
Skopiuj ten monit do ChatGPT lub Claude, aby otrzymać instrukcje naprawy krok po kroku
Fix all SEO issues found in the audit of zus.pl.
Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.
```json
{
"domain": "zus.pl",
"scores": {
"overall": 72,
"performance": 0,
"seo": 83,
"accessibility": 100,
"bestPractices": 83,
"security": 43
},
"findings": [
{
"module": "cookies",
"severity": "medium",
"title": "1 cookie missing Secure flag",
"description": "Cookies without Secure flag can be sent over unencrypted HTTP connections",
"recommendation": "Add the Secure attribute to all cookies to prevent transmission over HTTP"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "fetch failed",
"recommendation": "Try scanning again"
},
{
"module": "ssl",
"severity": "high",
"title": "SSL certificate not found",
"description": "Could not retrieve SSL certificate",
"recommendation": "Ensure the site has a valid SSL certificate installed"
},
{
"module": "meta",
"severity": "medium",
"title": "Title too short",
"description": "Title is 19 characters (recommended: 50-60)",
"recommendation": "Write a more descriptive title (50-60 characters)"
},
{
"module": "meta",
"severity": "high",
"title": "Missing meta description",
"description": "No meta description tag found",
"recommendation": "Add a meta description (120-160 characters)"
},
{
"module": "structured-data",
"severity": "medium",
"title": "No structured data found",
"description": "No JSON-LD schemas detected on the page",
"recommendation": "Add structured data (Organization, WebSite, BreadcrumbList) for rich search results"
},
{
"module": "technology",
"severity": "medium",
"title": "Render-blocking scripts",
"description": "13 scripts load synchronously without async/defer",
"recommendation": "Add async or defer to non-critical scripts to improve page load speed"
},
{
"module": "technology",
"severity": "medium",
"title": "Mixed content detected",
"description": "12 resources loaded over HTTP on an HTTPS page",
"recommendation": "Update all resource URLs to use HTTPS"
},
{
"module": "rate-limits",
"severity": "medium",
"title": "No rate limiting detected",
"description": "10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.",
"recommendation": "Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks"
},
{
"module": "social-checker",
"severity": "medium",
"title": "og:image not accessible",
"description": "Could not reach og:image URL",
"recommendation": "Ensure og:image URL is publicly accessible and loads quickly"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing Twitter Card",
"description": "No twitter:card meta tag — Twitter/X will use default preview",
"recommendation": "Add twitter:card meta tag (e.g., \"summary_large_image\")"
},
{
"module": "uptime-checker",
"severity": "medium",
"title": "Intermittent failures",
"description": "3 of 3 requests failed",
"recommendation": "Investigate server stability — intermittent failures hurt user experience and SEO"
},
{
"module": "brand-checker",
"severity": "medium",
"title": "No Organization schema",
"description": "No Organization JSON-LD found",
"recommendation": "Add Organization structured data with name, logo, and contact information"
},
{
"module": "page-experience",
"severity": "high",
"title": "Intrusive interstitials detected",
"description": "Found 8 potential popup/overlay elements",
"recommendation": "Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties"
}
]
}
```Rekomendacje dla Twojej branży
- 1Zapewnij zgodność ze standardem WCAG 2.1 AA
- 2Wdróż wszystkie zalecane nagłówki bezpieczeństwa
- 3Upewnij się, że mapa witryny obejmuje wszystkie kluczowe podstrony
- 4Zoptymalizuj czas ładowania strony poniżej 2 sekund
- 5Zapewnij w pełni responsywny układ na wszystkich podstronach
Lista kontrolna SEO dla branży Ogólna
Wskazówki dla stron typu: Mieszany
- →Zdefiniuj dedykowane strony docelowe dla każdego segmentu odbiorców
- →Zastosuj zróżnicowane strategie meta tagów dla poszczególnych grup stron
- →Podziel mapę witryny według typów publikowanych treści
Kontekst lokalnego SEO
Polska jest najszybciej rozwijającym się rynkiem cyfrowym w Europie Środkowej.
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