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Local BusinessMixed

SEO Report: hemnet.se

Generated ଅପ୍ରେଲ 28, 2026 · 27 findings · 3.1s

83
report.overallScore
87
seo
75
security
0
performance
85
accessibility
91
Best Practices

Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.

Score Breakdown

Average Local Business score: 54

seo
87(+39 vs avg)
security
75(+13 vs avg)
performance
0(-50 vs avg)
accessibility
85(+29 vs avg)
Best Practices
91(+31 vs avg)

Score Projection

Estimated improvement based on the findings in this report

Current score: 83Projected score: 86
Current score
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Module Breakdown

ssl
01 finding
social checker
453 findings
content
475 findings
meta
744 findings
crawl budget
751 finding
headers
803 findings
accessibility
851 finding
brand checker
902 findings
structured data
952 findings
mobile
951 finding
rate limits
952 findings
page experience
951 finding
cookies
100
dns
100
robots
100
sitemap
100
technology
100
layout scan
100
news mentions
1001 finding
uptime checker
100
indexing checker
100
log analyzer
100

All Findings (23)

Critical (5)

  • highssl

    SSL certificate not found

    Could not retrieve SSL certificate

    Ensure the site has a valid SSL certificate installed

  • highcontent

    No H1 tag found

    The page has no H1 heading

    Add exactly one H1 tag with the primary keyword

  • highaccessibility

    1 buttons without accessible name

    Buttons with no text, aria-label, or title are invisible to screen readers

    Add visible text or aria-label to all buttons

  • highsocial checker

    Missing og:title

    Open Graph title is not set — social shares will use generic text

    Add og:title meta tag for compelling social media previews

  • highcrawl budget

    Crawl traps detected

    Found 9 URLs with pagination/faceted navigation patterns

    Use rel=nofollow, URL parameters in GSC, or robots.txt to prevent crawlers from following these patterns

Medium (8)

  • mediumheaders

    Missing content-security-policy

    CSP header is missing. The site may be vulnerable to XSS attacks.

    Add a Content-Security-Policy header to restrict resource loading

  • mediummeta

    Missing og:title

    Open Graph title is not set

    Add og:title meta tag for social sharing

  • mediummeta

    Missing og:image

    No Open Graph image set. Social shares will lack a preview image.

    Add og:image meta tag (1200x630px recommended)

  • mediumcontent

    Thin content

    Page has only 190 words (recommended: 300+)

    Add more meaningful content — aim for at least 300 words on key pages

  • mediumcontent

    Very low text-to-HTML ratio

    Text/HTML ratio is 1% (recommended: >5%)

    Increase meaningful text content relative to HTML markup

  • mediumcontent

    Low keyword relevance

    Only 20% of title keywords appear in body text

    Ensure the page content includes the keywords from the title

  • mediumsocial checker

    Missing og:image

    No social sharing image set — posts will lack visual appeal

    Add og:image meta tag (1200x630px recommended)

  • mediumsocial checker

    Missing Twitter Card

    No twitter:card meta tag — Twitter/X will use default preview

    Add twitter:card meta tag (e.g., "summary_large_image")

Low (10)

  • lowheaders

    Missing permissions-policy

    Permissions-Policy is missing.

    Add Permissions-Policy to restrict browser feature access

  • lowmeta

    Title too long

    Title is 107 characters (recommended: 50-60)

    Shorten the title to 50-60 characters

  • lowmeta

    Missing Twitter Card

    No twitter:card meta tag

    Add twitter:card meta tag for Twitter sharing

  • lowstructured data

    Missing WebSite schema

    No WebSite structured data found

    Add WebSite schema with SearchAction for sitelinks search box

  • lowcontent

    Lazy images without dimensions

    15 lazy-loaded images lack width/height — causes layout shift

    Add width and height attributes to lazy-loaded images

  • lowmobile

    Viewport missing initial-scale

    Viewport does not set initial-scale

    Add initial-scale=1 to viewport meta tag

  • lowrate limits

    No rate limiting detected

    No explicit rate-limit headers or 429 responses detected. Cloudflare WAF provides platform-level protection.

    Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks

  • lowbrand checker

    No WebSite schema

    No WebSite JSON-LD found

    Add WebSite structured data for sitelinks search box in Google

  • lowbrand checker

    No web app manifest

    No manifest.json linked — PWA features unavailable

    Add a web app manifest for installability and brand customization

  • lowpage experience

    Popup elements detected

    Found 2 popup/overlay element(s) — likely consent banners

    Ensure popups don't cover main content excessively, especially on mobile

AI Fix Prompt

Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions

Fix all SEO issues found in the audit of hemnet.se.

Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.

```json
{
  "domain": "hemnet.se",
  "scores": {
    "overall": 83,
    "performance": 0,
    "seo": 87,
    "accessibility": 85,
    "bestPractices": 91,
    "security": 75
  },
  "findings": [
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing content-security-policy",
      "description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
      "recommendation": "Add a Content-Security-Policy header to restrict resource loading"
    },
    {
      "module": "ssl",
      "severity": "high",
      "title": "SSL certificate not found",
      "description": "Could not retrieve SSL certificate",
      "recommendation": "Ensure the site has a valid SSL certificate installed"
    },
    {
      "module": "meta",
      "severity": "medium",
      "title": "Missing og:title",
      "description": "Open Graph title is not set",
      "recommendation": "Add og:title meta tag for social sharing"
    },
    {
      "module": "meta",
      "severity": "medium",
      "title": "Missing og:image",
      "description": "No Open Graph image set. Social shares will lack a preview image.",
      "recommendation": "Add og:image meta tag (1200x630px recommended)"
    },
    {
      "module": "content",
      "severity": "high",
      "title": "No H1 tag found",
      "description": "The page has no H1 heading",
      "recommendation": "Add exactly one H1 tag with the primary keyword"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "Thin content",
      "description": "Page has only 190 words (recommended: 300+)",
      "recommendation": "Add more meaningful content — aim for at least 300 words on key pages"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "Very low text-to-HTML ratio",
      "description": "Text/HTML ratio is 1% (recommended: >5%)",
      "recommendation": "Increase meaningful text content relative to HTML markup"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "Low keyword relevance",
      "description": "Only 20% of title keywords appear in body text",
      "recommendation": "Ensure the page content includes the keywords from the title"
    },
    {
      "module": "accessibility",
      "severity": "high",
      "title": "1 buttons without accessible name",
      "description": "Buttons with no text, aria-label, or title are invisible to screen readers",
      "recommendation": "Add visible text or aria-label to all buttons"
    },
    {
      "module": "social-checker",
      "severity": "high",
      "title": "Missing og:title",
      "description": "Open Graph title is not set — social shares will use generic text",
      "recommendation": "Add og:title meta tag for compelling social media previews"
    },
    {
      "module": "social-checker",
      "severity": "medium",
      "title": "Missing og:image",
      "description": "No social sharing image set — posts will lack visual appeal",
      "recommendation": "Add og:image meta tag (1200x630px recommended)"
    },
    {
      "module": "social-checker",
      "severity": "medium",
      "title": "Missing Twitter Card",
      "description": "No twitter:card meta tag — Twitter/X will use default preview",
      "recommendation": "Add twitter:card meta tag (e.g., \"summary_large_image\")"
    },
    {
      "module": "crawl-budget",
      "severity": "high",
      "title": "Crawl traps detected",
      "description": "Found 9 URLs with pagination/faceted navigation patterns",
      "recommendation": "Use rel=nofollow, URL parameters in GSC, or robots.txt to prevent crawlers from following these patterns"
    }
  ]
}
```

Recommendations for your industry

  • 1Optimize Google Business profile
  • 2Add Service/LocalBusiness schema
  • 3Integrate customer reviews with Review schema
  • 4Ensure consistent NAP data across all pages
  • 5Create profiles in local business directories

SEO Checklist for Local Business

Tips for Mixed websites

  • →Define clear landing pages for each segment
  • →Use different meta strategies per page group
  • →Segment sitemap by content type

Local SEO Context

Sweden has high internet penetration and favors Swedish domains in local searches.

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