Kungani Abathengisi BaseChina Beph تحتاج Google SEO (Hhayi Baidu SEO)

Imikhiqizo yakho isivamile kuwo wonke umhlaba. Kodwa ingabe iwebhusayithi yakho isivamile? Uma ulandela kuphela i-Baidu SEO, uphoxekile ngama-90% emithonjeni yokucinga emhlabeni.

Baidu vs Google: Imikhakha Emibili Ehlukile

Iningi lamabhizinisi aseChina likh investments amakhulu kumakethe ye-digital - kodwa cishe konke kudalwe kwi-Baidu. Lokhu kuveza umqondo omuhle emakethe yasekhaya: i-Baidu ibamba ngaphezu kuka-75% wemithombo yokucinga e-China.

Kodwa uma abathengi abangakukhona bangaphandle kwe-China, isithombe sishintsha kakhulu:

I-Google ibamba u-92% wemakethe yokucinga emhlabeni
Abathengi eYurophu, eNyakatho Melika, naseMpumalanga ye-Asia basebenzisa i-Google kuphela
Izinqubo ze-Baidu SEO (ukufaka i-ICP, izidingo zendawo zeseva) azilukhohliseki kwi-Google
Uhlelo lwe-Google luhlonipha izimpawu ezihlukile: isivinini sephepha, izinto ezihambisana nezinsizakalo, idatha ehlosiwe, izinga le-backlink

Ngamafuphi: uma ufuna ukuthengisa kubathengi bamazwe omhlaba, udinga i-Google SEO, hhayi i-Baidu SEO.

5 Iphutha Elivamile le-Google SEO kwi-Webhusayithi zabaseChina

Sihlole amawebhusayithi amakhulu abathengisi baseChina sisebenzisa ama-LANGR angama-290 awokuqinisekisa okuzenzakalelayo. Nansi eminye yemibango evamile:

1. Ukungabikho Kwe-Hreflang Tags

Amabhizinisi amaningi aseChina anezinguqulo ezingu-2 zewebhusayithi yabo, eyodwa i-Chinese neyodwa i-English, kodwa awafaki ama-hreflang tags. Umphumela? I-Google ayikwazi ukwazi kahle ukuthi iyiphi inguqulo okufanele ibonakale kuliphi izwe, okubangela:

Abathengi baseJalimane babona amaphepha eChinese
Amaphepha e-English ahamba phambili emiphumeleni ye-Google yeChinese (esikhundleni somphakathi ohlosiwe)
Zombili izingxenye zikh竞争 ndaba

Isixazululo: Faka ama-hreflang tags afanele kuwo wonke umhlobiso lwezilimi. I-module ye-i18n ye-LANGR iyakuveza lokhu ngokuzenzakalelayo.

2. Isivinini Sokulanda Amaphepha Esiphansi Kakhulu

Amawebhusayithi aseChina ngokuvamile abanjwa kumaseva waphakathi kwasekhaya usebenzisa ama-CDN endawo. Lokhu kusho:

Abasebenzisi baseYurophu babona isikhathi sokulanda amaphepha esidlula imizuzu engu-8
Izilinganiso ze-Core Web Vitals ze-Google ziphansi kakhulu
Okuhlangenwe nakho kwe-mobile kube kubi kakhulu (i-Google isebenzisa i-Mobile-First Indexing)

Isixazululo: Sebenzisa i-CDN yomhlaba wonke njenge-Cloudflare, noma usebenzise iziphonji zeseva eziseduze nezimakethe zakho ezihlosiwe. I-LANGR izokala isikhathi sakho sokulanda esiqinile kusuka ezindaweni zaseYurophu.

3. Ama-Meta Tags Abukhali Noma Awanele

Amawebhusayithi amaningi abathengisi baseChina anama-tags e-title kanye ne-description angama-Empty, egcwele amagama angukhiye, noma aseChinese kuphela (ngisho noma ahlosiwe kubathengi abakhuluma i-English).

I-Google idinga:

Ama-tags e-title ahlukile ngakunye (50-60 izinhlamvu)
Ama-meta description acacile (120-160 izinhlamvu)
Okuqukethwe okuhambisana nolimi lomphakathi ohlosiwe

Isixazululo: Dala ama-meta tags ahlukile, acacile zonke izilimi ezihlosiwe.

4. Akukho Datha Ehlosiwe (Schema Markup)

Idatha ehlosiwe isiza i-Google iqonde ukuthi hlobo luni lokuqukethwe kuyisephera - kungaba iphepha lomkhiqizo, imininingwane yenkampani, noma i-FAQ. Ngaphandle kwalokho, ulahlekelwa ithuba lokubonakala njengo-Rich Snippets emiphumeleni yokucinga.

Izinhlobo Eziyinhloko ze-Schema ezibhalwe abathengisi:

Umkhiqizo: Igama lomkhiqizo, intengo, ukutholakala
Inhlangano: Imininingwane yenkampani, imininingwane yokuxhumana
FAQ: Imibuzo ebuziwe kaningi (kakhulu ku-B2B)
BreadcrumbList: Uhambo lwemifino

Isixazululo: Faka idatha ye-JSON-LD ehlosiwe. I-module ye-LANGR yokuhlakulela idatha ikutshela kahle ukuthi yini edingekayo.

5. Okuhlangenwe Nakho Kwe-Mobile Okuphansi

I-Google isebenzisa i-Mobile-First Indexing, okusho ukuthi ikhawulela izilinganiso kumabhalansokwe mobile wewebhusayithi yakho.

Izinkinga ezivamile:

Umbhalo ubuncane kakhulu ukuze ufunde ngaphandle kokukhulisa
Ama-bhathoni abuncane kakhulu noma asondele kakhulu
Ukuhamba phambili okufunwa
Izifinyezo zivalela okuqukethwe

Isixazululo: Qiniseka ukuthi iwebhusayithi yakho iyakwazi ukusetshenziswa ngokuphelele kumadivayisi e-mobile. Ukuhlolwa kwe-LANGR kokuphendula kuhlola iwebhusayithi yakho kumapulatifomu e-mobile, ithebhulethi, kanye ne-desktop.

Kungani i-Google SEO Ibukhali Kubathengisi BaseChina

Abancintisana Nabanye Sebeqalile

Amabhizinisi amaningi e-China akhuphula imisebenzi ye-Google SEO. Uma abancintisana nabanye behamba phambili kwi-Google kanti iwebhusayithi yakho ayitholakali, ubadlalela isikhathi samakhasimende akho.

Abathengi be-B2B Bethembele kwi-Google

Abathengi be-B2B baseYurophu naseNyakatho Melika bavame ukuqala ukufuna abahlinzeki kwi-Google. Bafuna amagama angukhiye afana:

"China [umkhiqizo] umkhiqizi"
"[umkhiqizo] umhlinzeki ophakeme"
"OEM [umkhiqizo] China"

Uma iwebhusayithi yakho ingafaneleki kulezi zikhala, awusengabali ohlwini lwezintandokazi zabathengi.

Akukho Ikhasi le-ICP Elidingekayo

I-Baidu idinga ikhasi le-ICP, eliqeda amabhizinisi amaningi. I-Google ayidingi ikhasi nhlobo. Konke okudingayo ngu:

Iwebhusayithi efikekayo emhlabeni wonke
Okuqukethwe olimini longqongqo
I-SEO yezehlakalo ezilula

LANGR: Ithuluzi Le-Audit le-Google SEO Elikhululekile

I-LANGR inikeza i-audit ye-SEO engenamali — akukho ukufakwa kokuphawula noma ikhadi lesikweletu elidingekayo:

Pasta i-URL yakho → langr.org/audit
Thola ingxoxo ephelele emuva kwemizuzu engu-60 — 290 ukuhlolwa, 6 izilinganiso
Thola iziphakamiso zokulungisa eziyinqiniso — izenzo ezithile ezihlelwe ngempumelelo
Kopisha izincazelo zokulungisa kwe-AI — faka ngokuqondile ku-ChatGPT noma ku-Claude ukuze uthole izixazululo zekhodi

Lokhu esikuhlola

Izinkanyezi ze-LANGR ezingama-29 zihlola:

I-Technical SEO: DNS, SSL, robots.txt, sitemap, HTTP headers
On-Page SEO: Ama-meta tags, idatha ehlosiwe, i-Open Graph
Quality Content: Uhlaka lombhalo, isakhiwo seziqu, ama-alt tag ezithombe
Security: HTTPS, HSTS, CSP, inqubomgomo ye-cookie
Performance: I-Core Web Vitals, isivinini sokulanda amaphepha
Multilingual: Ukuhlola kwe-hreflang, ukuthola izinsiza zokuqonda
Mobile: Idizayini ehlanganyelayo, usayizi wezithombe zokuthinta

Umphakathi: Uhambo Lokuthuthukiswa kwe-SEO kwe-Domain .cn

Iwebhusayithi yomthengisi wama-electronics eShenzhen yahlolwa yi-LANGR futhi yatholakale:

Isikhawu sokuqala: 38/100
Izinselele eziyinhloko: Akukho ama-hreflang tags, isikhathi sokulanda sungu-7.2s (sivela eYurophu), akukho datha ehlosiwe, ama-bhathoni e-mobile abuncane kakhulu
Isikhawu ngemva kwezixazululo: 79/100
Izinyathelo eziwenziwe:
Fukela i-Cloudflare CDN → isikhawu sokulanda sincishisiwe sibe ngu-1.8s
Faka ama-hreflang tags e-English naseJalimane
Faka imikhiqizo ethile nenkampani edathile
Lungisa usayizi wezithombe zokuthinta kwe-mobile

Umphumela: Ngaphakathi kwezinyanga ezi-3, i-organic traffic ivela kwi-Google yanda ngo-340%.

Izinyathelo Ezilandelayo

Ungalindi abancintisana nabo ukuba bakhuphule. Hlola iwebhusayithi yakho mahhala manje:

Bamba i-Audit ye-SEO Mahhala →

I-audit iyakhululeka, akukho ukufaka. Uzobona ngokushesha ukuthi iwebhusayithi yakho ibonakale kanjani kwi-Google search, kanye neziphakamiso ezithile zokuthuthukisa.

Ufuna ukufunda ngalokhu kokukhuluma nezindleko ze-SEO nezici eziyinkulu? Vakashela ekhasini lethu lezindleko.

Ufuna ukwazi ukuthi i-AI ingakusiza kanjani kwi-SEO yakho? Funda i AI SEO guide.

LANGR SEO — Ithuluzi le-audit ye-SEO elikhululekile, lisekela izilimi eziyi-81, lihlanganisa izimakethe zomhlaba.

Kungani Abathengisi BaseChina Bephحتاج Google SEO (Hhayi Baidu SEO)