SEO Rapport: zlatarna-ar.hr
Generated 8 mei 2026 · 40 findings · 7.6s
Ecommerce and commercial websites have unique SEO challenges — product pages require structured data, fast loading, and optimal mobile experience to convert.
Score Breakdown
Gemiddelde E-commerce-score: 62
Score Projection
Estimated improvement based on the findings in this report
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Module Breakdown
All Findings (38)
Kritiek (3)
- highheaders
Missing strict-transport-security
HSTS header is missing. The site may be vulnerable to downgrade attacks.
Add Strict-Transport-Security header with max-age of at least 31536000
- highpage experience
Intrusive interstitials detected
Found 18 potential popup/overlay elements
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties
- highreputation
Missing AggregateRating in schema
Found Organization schema without AggregateRating — missing rich snippet opportunity
Add aggregateRating with ratingValue, ratingCount, and bestRating to your structured data for star ratings in search results
Gemiddeld (17)
- mediumdns
Missing DMARC record
No DMARC policy found at _dmarc subdomain.
Add a DMARC TXT record to prevent email spoofing
- mediumheaders
Missing content-security-policy
CSP header is missing. The site may be vulnerable to XSS attacks.
Add a Content-Security-Policy header to restrict resource loading
- mediumheaders
Missing x-content-type-options
X-Content-Type-Options is missing. MIME-sniffing attacks are possible.
Add X-Content-Type-Options: nosniff header
- mediumheaders
Missing x-frame-options
X-Frame-Options is missing. The site may be vulnerable to clickjacking.
Add X-Frame-Options: DENY or SAMEORIGIN header
- mediumstructured data
Missing @type in schema
A structured data object has no @type
Add a @type property (e.g. Organization, WebSite)
- mediumcontent
External links without noopener
6 external links with target="_blank" lack rel="noopener"
Add rel="noopener noreferrer" to all target="_blank" links
- mediummobile
Zoom disabled
Viewport prevents user zoom — accessibility issue
Remove maximum-scale=1 and user-scalable=no to allow pinch-to-zoom
- mediumaccessibility
Potential color contrast issues
13 elements with very light text colors detected
Ensure text meets WCAG AA contrast ratio (4.5:1 for normal text, 3:1 for large text)
- mediumrate limits
No rate limiting detected
10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.
Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks
- mediumbrand checker
Inconsistent brand name
Multiple brand names detected: zlatarna ar zadar, zlatarna ar, ar zlatarna
Use the same brand name consistently across title, og:site_name, and Organization schema
- mediumlog analyzer
Exposed /wp-login.php
/wp-login.php is accessible (HTTP 200) — CMS admin panel is publicly visible
Restrict access to admin panels via IP whitelisting or authentication
- mediumlog analyzer
X-Powered-By header exposed
X-Powered-By: PHP/8.2.30
Remove the X-Powered-By header to reduce information leakage
- mediumreputation
LocalBusiness missing "address"
LocalBusiness/Organization schema found but "address" is not set
Add "address" to your LocalBusiness schema for better local search visibility
- mediumreputation
LocalBusiness missing "telephone"
LocalBusiness/Organization schema found but "telephone" is not set
Add "telephone" to your LocalBusiness schema for better local search visibility
- mediumreputation
LocalBusiness missing "openingHours"
LocalBusiness/Organization schema found but "openingHours" is not set
Add "openingHours" to your LocalBusiness schema for better local search visibility
- mediumreputation
LocalBusiness missing "geo"
LocalBusiness/Organization schema found but "geo" is not set
Add "geo" to your LocalBusiness schema for better local search visibility
- mediumreputation
LocalBusiness missing "priceRange"
LocalBusiness/Organization schema found but "priceRange" is not set
Add "priceRange" to your LocalBusiness schema for better local search visibility
Laag (18)
- lowdns
No IPv6 (AAAA) records
The domain has no AAAA records for IPv6 connectivity
Add AAAA DNS records for IPv6 support
- lowdns
Only one MX record (no redundancy)
A single MX record means no failover if the mail server goes down.
Add a secondary MX record for email redundancy
- lowheaders
Missing referrer-policy
Referrer-Policy is not set. Full URLs may leak to third parties.
Add Referrer-Policy: strict-origin-when-cross-origin
- lowheaders
Missing permissions-policy
Permissions-Policy is missing.
Add Permissions-Policy to restrict browser feature access
- lowheaders
X-Powered-By exposes technology
X-Powered-By: PHP/8.2.30
Remove the X-Powered-By header
- lowstructured data
Missing Organization schema
No Organization or LocalBusiness structured data found
Add Organization schema with name, logo, and contact info
- lowstructured data
Missing WebSite schema
No WebSite structured data found
Add WebSite schema with SearchAction for sitelinks search box
- lowtechnology
Many external CSS files
30 external stylesheets loaded
Consider bundling CSS files to reduce HTTP requests
- lowcontent
Low text-to-HTML ratio
Text/HTML ratio is 4% (recommended: >5%)
Consider adding more descriptive text content
- lowcontent
Empty anchor links
17 links point to "#" or "javascript:void(0)"
Use proper URLs or button elements instead of empty anchors
- lowcontent
Some generic anchor text detected
2 internal link(s) use generic text: "Details", "Details"
Use descriptive anchor text instead of generic phrases like 'click here' or 'read more'
- lowmobile
Unresponsive images
30 images lack srcset or responsive sizing
Use srcset and sizes attributes for responsive images
- lowrate limits
No WAF detected
No Web Application Firewall (Cloudflare, AWS, Akamai, Vercel, Sucuri, Fastly) was detected in response headers.
Consider using a WAF to protect against common web attacks (XSS, SQL injection, DDoS)
- lowrate limits
No bot protection detected
No CAPTCHA, challenge page, or bot detection was triggered during rapid requests.
Consider implementing bot protection (e.g., Cloudflare Turnstile, hCaptcha) for sensitive endpoints
- lownews mentions
No press or news presence
No press pages found on the site and no external news mentions detected
Create a /news or /press page with company updates — this builds authority and earns links
- lowbrand checker
No web app manifest
No manifest.json linked — PWA features unavailable
Add a web app manifest for installability and brand customization
- lowpage experience
No lazy loading on images
40 images without lazy loading
Add loading="lazy" to below-the-fold images for faster initial page load
- lowreputation
Only 1 sameAs entries
Found 1 sameAs URL across all JSON-LD entities — search engines use sameAs to verify brand identity
Add sameAs URLs for all your social profiles, Wikipedia page, and business directory listings (aim for 3+)
AI Fix Prompt
Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions
Fix all SEO issues found in the audit of zlatarna-ar.hr.
Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.
```json
{
"domain": "zlatarna-ar.hr",
"scores": {
"overall": 90,
"performance": 0,
"seo": 90,
"accessibility": 92,
"bestPractices": 89,
"security": 88
},
"findings": [
{
"module": "dns",
"severity": "medium",
"title": "Missing DMARC record",
"description": "No DMARC policy found at _dmarc subdomain.",
"recommendation": "Add a DMARC TXT record to prevent email spoofing"
},
{
"module": "headers",
"severity": "high",
"title": "Missing strict-transport-security",
"description": "HSTS header is missing. The site may be vulnerable to downgrade attacks.",
"recommendation": "Add Strict-Transport-Security header with max-age of at least 31536000"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing content-security-policy",
"description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
"recommendation": "Add a Content-Security-Policy header to restrict resource loading"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing x-content-type-options",
"description": "X-Content-Type-Options is missing. MIME-sniffing attacks are possible.",
"recommendation": "Add X-Content-Type-Options: nosniff header"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing x-frame-options",
"description": "X-Frame-Options is missing. The site may be vulnerable to clickjacking.",
"recommendation": "Add X-Frame-Options: DENY or SAMEORIGIN header"
},
{
"module": "structured-data",
"severity": "medium",
"title": "Missing @type in schema",
"description": "A structured data object has no @type",
"recommendation": "Add a @type property (e.g. Organization, WebSite)"
},
{
"module": "content",
"severity": "medium",
"title": "External links without noopener",
"description": "6 external links with target=\"_blank\" lack rel=\"noopener\"",
"recommendation": "Add rel=\"noopener noreferrer\" to all target=\"_blank\" links"
},
{
"module": "mobile",
"severity": "medium",
"title": "Zoom disabled",
"description": "Viewport prevents user zoom — accessibility issue",
"recommendation": "Remove maximum-scale=1 and user-scalable=no to allow pinch-to-zoom"
},
{
"module": "accessibility",
"severity": "medium",
"title": "Potential color contrast issues",
"description": "13 elements with very light text colors detected",
"recommendation": "Ensure text meets WCAG AA contrast ratio (4.5:1 for normal text, 3:1 for large text)"
},
{
"module": "rate-limits",
"severity": "medium",
"title": "No rate limiting detected",
"description": "10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.",
"recommendation": "Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks"
},
{
"module": "brand-checker",
"severity": "medium",
"title": "Inconsistent brand name",
"description": "Multiple brand names detected: zlatarna ar zadar, zlatarna ar, ar zlatarna",
"recommendation": "Use the same brand name consistently across title, og:site_name, and Organization schema"
},
{
"module": "page-experience",
"severity": "high",
"title": "Intrusive interstitials detected",
"description": "Found 18 potential popup/overlay elements",
"recommendation": "Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties"
},
{
"module": "log-analyzer",
"severity": "medium",
"title": "Exposed /wp-login.php",
"description": "/wp-login.php is accessible (HTTP 200) — CMS admin panel is publicly visible",
"recommendation": "Restrict access to admin panels via IP whitelisting or authentication"
},
{
"module": "log-analyzer",
"severity": "medium",
"title": "X-Powered-By header exposed",
"description": "X-Powered-By: PHP/8.2.30",
"recommendation": "Remove the X-Powered-By header to reduce information leakage"
},
{
"module": "reputation",
"severity": "high",
"title": "Missing AggregateRating in schema",
"description": "Found Organization schema without AggregateRating — missing rich snippet opportunity",
"recommendation": "Add aggregateRating with ratingValue, ratingCount, and bestRating to your structured data for star ratings in search results"
},
{
"module": "reputation",
"severity": "medium",
"title": "LocalBusiness missing \"address\"",
"description": "LocalBusiness/Organization schema found but \"address\" is not set",
"recommendation": "Add \"address\" to your LocalBusiness schema for better local search visibility"
},
{
"module": "reputation",
"severity": "medium",
"title": "LocalBusiness missing \"telephone\"",
"description": "LocalBusiness/Organization schema found but \"telephone\" is not set",
"recommendation": "Add \"telephone\" to your LocalBusiness schema for better local search visibility"
},
{
"module": "reputation",
"severity": "medium",
"title": "LocalBusiness missing \"openingHours\"",
"description": "LocalBusiness/Organization schema found but \"openingHours\" is not set",
"recommendation": "Add \"openingHours\" to your LocalBusiness schema for better local search visibility"
},
{
"module": "reputation",
"severity": "medium",
"title": "LocalBusiness missing \"geo\"",
"description": "LocalBusiness/Organization schema found but \"geo\" is not set",
"recommendation": "Add \"geo\" to your LocalBusiness schema for better local search visibility"
},
{
"module": "reputation",
"severity": "medium",
"title": "LocalBusiness missing \"priceRange\"",
"description": "LocalBusiness/Organization schema found but \"priceRange\" is not set",
"recommendation": "Add \"priceRange\" to your LocalBusiness schema for better local search visibility"
}
]
}
```Recommendations for your industry
- 1Add Product schema markup to product pages
- 2Mark up prices with Offer schema
- 3Optimize checkout speed to under 3 seconds
- 4Add trust signals and customer reviews
- 5Ensure mobile-friendly checkout experience
SEO Checklist for E-commerce
Tips for B2C websites
- →Prioritize mobile speed and user experience
- →Use rich structured data for products/services
- →Implement customer reviews and social proof