SEO Report: zus.pl
Generated 28 Aprily 2026 · 32 findings · 13.1s
Institutional websites prioritize accessibility, security, and proper indexing — citizens and stakeholders need easy access to relevant information.
Score Breakdown
Average General score: 50
Score Projection
Estimated improvement based on the findings in this report
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Module Breakdown
All Findings (29)
Critical (4)
- highcookies
Module failed
fetch failed
Try scanning again
- highssl
SSL certificate not found
Could not retrieve SSL certificate
Ensure the site has a valid SSL certificate installed
- highmeta
Missing meta description
No meta description tag found
Add a meta description (120-160 characters)
- highpage experience
Intrusive interstitials detected
Found 8 potential popup/overlay elements
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties
Medium (10)
- mediumcookies
1 cookie missing Secure flag
Cookies without Secure flag can be sent over unencrypted HTTP connections
Add the Secure attribute to all cookies to prevent transmission over HTTP
- mediummeta
Title too short
Title is 19 characters (recommended: 50-60)
Write a more descriptive title (50-60 characters)
- mediumstructured data
No structured data found
No JSON-LD schemas detected on the page
Add structured data (Organization, WebSite, BreadcrumbList) for rich search results
- mediumtechnology
Render-blocking scripts
13 scripts load synchronously without async/defer
Add async or defer to non-critical scripts to improve page load speed
- mediumtechnology
Mixed content detected
12 resources loaded over HTTP on an HTTPS page
Update all resource URLs to use HTTPS
- mediumrate limits
No rate limiting detected
10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.
Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks
- mediumsocial checker
og:image not accessible
Could not reach og:image URL
Ensure og:image URL is publicly accessible and loads quickly
- mediumsocial checker
Missing Twitter Card
No twitter:card meta tag — Twitter/X will use default preview
Add twitter:card meta tag (e.g., "summary_large_image")
- mediumuptime checker
Intermittent failures
3 of 3 requests failed
Investigate server stability — intermittent failures hurt user experience and SEO
- mediumbrand checker
No Organization schema
No Organization JSON-LD found
Add Organization structured data with name, logo, and contact information
Low (15)
- lowcookies
1 cookie missing HttpOnly flag
Cookies without HttpOnly can be accessed by JavaScript, increasing XSS risk
Add HttpOnly to session and authentication cookies
- lowcookies
2 cookies missing SameSite attribute
Missing SameSite defaults to Lax in modern browsers but should be explicit
Set SameSite=Strict or SameSite=Lax on all cookies
- lowdns
No IPv6 (AAAA) records
The domain has no AAAA records for IPv6 connectivity
Add AAAA DNS records for IPv6 support
- lowmeta
Missing Twitter Card
No twitter:card meta tag
Add twitter:card meta tag for Twitter sharing
- lowsitemap
No lastmod dates
Sitemap URLs don't include lastmod timestamps
Add <lastmod> to help search engines prioritize crawling
- lowtechnology
Many inline scripts
23 inline <script> blocks found
Move inline scripts to external files for caching and CSP compliance
- lowcontent
Empty anchor links
312 links point to "#" or "javascript:void(0)"
Use proper URLs or button elements instead of empty anchors
- lowmobile
Unresponsive images
2 images lack srcset or responsive sizing
Use srcset and sizes attributes for responsive images
- lowrate limits
No WAF detected
No Web Application Firewall (Cloudflare, AWS, Akamai, Vercel, Sucuri, Fastly) was detected in response headers.
Consider using a WAF to protect against common web attacks (XSS, SQL injection, DDoS)
- lowrate limits
No bot protection detected
No CAPTCHA, challenge page, or bot detection was triggered during rapid requests.
Consider implementing bot protection (e.g., Cloudflare Turnstile, hCaptcha) for sensitive endpoints
- lownews mentions
No press page on site
Found 12 external mentions but no dedicated press page
Create a /press or /news section to aggregate and amplify media coverage
- lowbrand checker
No WebSite schema
No WebSite JSON-LD found
Add WebSite structured data for sitelinks search box in Google
- lowbrand checker
No web app manifest
No manifest.json linked — PWA features unavailable
Add a web app manifest for installability and brand customization
- lowpage experience
No resource hints
No preload or preconnect hints found
Add preload for critical resources and preconnect for important third-party origins
- lowpage experience
No lazy loading on images
24 images without lazy loading
Add loading="lazy" to below-the-fold images for faster initial page load
AI Fix Prompt
Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions
Fix all SEO issues found in the audit of zus.pl.
Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.
```json
{
"domain": "zus.pl",
"scores": {
"overall": 72,
"performance": 0,
"seo": 83,
"accessibility": 100,
"bestPractices": 83,
"security": 43
},
"findings": [
{
"module": "cookies",
"severity": "medium",
"title": "1 cookie missing Secure flag",
"description": "Cookies without Secure flag can be sent over unencrypted HTTP connections",
"recommendation": "Add the Secure attribute to all cookies to prevent transmission over HTTP"
},
{
"module": "cookies",
"severity": "high",
"title": "Module failed",
"description": "fetch failed",
"recommendation": "Try scanning again"
},
{
"module": "ssl",
"severity": "high",
"title": "SSL certificate not found",
"description": "Could not retrieve SSL certificate",
"recommendation": "Ensure the site has a valid SSL certificate installed"
},
{
"module": "meta",
"severity": "medium",
"title": "Title too short",
"description": "Title is 19 characters (recommended: 50-60)",
"recommendation": "Write a more descriptive title (50-60 characters)"
},
{
"module": "meta",
"severity": "high",
"title": "Missing meta description",
"description": "No meta description tag found",
"recommendation": "Add a meta description (120-160 characters)"
},
{
"module": "structured-data",
"severity": "medium",
"title": "No structured data found",
"description": "No JSON-LD schemas detected on the page",
"recommendation": "Add structured data (Organization, WebSite, BreadcrumbList) for rich search results"
},
{
"module": "technology",
"severity": "medium",
"title": "Render-blocking scripts",
"description": "13 scripts load synchronously without async/defer",
"recommendation": "Add async or defer to non-critical scripts to improve page load speed"
},
{
"module": "technology",
"severity": "medium",
"title": "Mixed content detected",
"description": "12 resources loaded over HTTP on an HTTPS page",
"recommendation": "Update all resource URLs to use HTTPS"
},
{
"module": "rate-limits",
"severity": "medium",
"title": "No rate limiting detected",
"description": "10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.",
"recommendation": "Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks"
},
{
"module": "social-checker",
"severity": "medium",
"title": "og:image not accessible",
"description": "Could not reach og:image URL",
"recommendation": "Ensure og:image URL is publicly accessible and loads quickly"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing Twitter Card",
"description": "No twitter:card meta tag — Twitter/X will use default preview",
"recommendation": "Add twitter:card meta tag (e.g., \"summary_large_image\")"
},
{
"module": "uptime-checker",
"severity": "medium",
"title": "Intermittent failures",
"description": "3 of 3 requests failed",
"recommendation": "Investigate server stability — intermittent failures hurt user experience and SEO"
},
{
"module": "brand-checker",
"severity": "medium",
"title": "No Organization schema",
"description": "No Organization JSON-LD found",
"recommendation": "Add Organization structured data with name, logo, and contact information"
},
{
"module": "page-experience",
"severity": "high",
"title": "Intrusive interstitials detected",
"description": "Found 8 potential popup/overlay elements",
"recommendation": "Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties"
}
]
}
```Recommendations for your industry
- 1Ensure WCAG 2.1 AA compliance
- 2Implement all recommended security headers
- 3Ensure sitemap covers all important pages
- 4Optimize page load time to under 2 seconds
- 5Ensure responsive design on all pages
SEO Checklist for General
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type
Local SEO Context
Poland is Central Europe's fastest growing digital market.