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Local BusinessMixed

SEO Report: expresso.pt

Generated 28 Epreel 2026 · 27 findings · 14.7s

72
report.overallScore
82
seo
50
security
0
performance
77
accessibility
96
Best Practices

Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.

Score Breakdown

Average Local Business score: 54

seo
82(+34 vs avg)
security
50(-12 vs avg)
performance
0(-50 vs avg)
accessibility
77(+21 vs avg)
Best Practices
96(+36 vs avg)

Score Projection

Estimated improvement based on the findings in this report

Current score: 72Projected score: 76
Current score
Free (+2)
Starter (+1)
Pro (+1)

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Module Breakdown

ssl
01 finding
cookies
01 finding
sitemap
301 finding
headers
655 findings
accessibility
772 findings
technology
802 findings
content
802 findings
news mentions
852 findings
crawl budget
851 finding
indexing checker
851 finding
dns
902 findings
meta
901 finding
page experience
902 findings
rate limits
952 findings
cookies
100
structured data
1001 finding
robots
100
mobile
1001 finding
layout scan
100
social checker
100
uptime checker
100
log analyzer
100

All Findings (23)

Critical (4)

  • highssl

    SSL certificate not found

    Could not retrieve SSL certificate

    Ensure the site has a valid SSL certificate installed

  • highsitemap

    Missing sitemap.xml

    No sitemap.xml found at the root

    Create a sitemap.xml to help search engines discover all pages

  • highaccessibility

    2 form fields without labels

    Form inputs without associated labels are inaccessible

    Use <label for="id"> or aria-label on every form field

  • highcookies

    Module failed

    The operation was aborted due to timeout

    Try scanning again

Medium (8)

  • mediumheaders

    Missing x-frame-options

    X-Frame-Options is missing. The site may be vulnerable to clickjacking.

    Add X-Frame-Options: DENY or SAMEORIGIN header

  • mediummeta

    Missing canonical URL

    No canonical link tag found

    Add a canonical URL to prevent duplicate content issues

  • mediumtechnology

    Mixed content detected

    4 resources loaded over HTTP on an HTTPS page

    Update all resource URLs to use HTTPS

  • mediumcontent

    Very low text-to-HTML ratio

    Text/HTML ratio is 1% (recommended: >5%)

    Increase meaningful text content relative to HTML markup

  • mediumcontent

    External links without noopener

    31 external links with target="_blank" lack rel="noopener"

    Add rel="noopener noreferrer" to all target="_blank" links

  • mediumaccessibility

    No skip navigation link

    No skip-to-content link at the top of the page

    Add a visually hidden skip link as the first focusable element

  • mediumcrawl budget

    No sitemap.xml found

    sitemap.xml returned HTTP 404

    Create a sitemap.xml to help search engines discover all pages

  • mediumindexing checker

    Missing canonical URL

    No canonical link tag found — search engines may index duplicate versions

    Add a self-referencing canonical URL to prevent duplicate content issues

Low (11)

  • lowdns

    No IPv6 (AAAA) records

    The domain has no AAAA records for IPv6 connectivity

    Add AAAA DNS records for IPv6 support

  • lowdns

    DMARC policy is 'none'

    DMARC is set but policy is 'none' (monitoring only).

    Consider upgrading DMARC policy to 'quarantine' or 'reject'

  • lowheaders

    Missing referrer-policy

    Referrer-Policy is not set. Full URLs may leak to third parties.

    Add Referrer-Policy: strict-origin-when-cross-origin

  • lowheaders

    Missing permissions-policy

    Permissions-Policy is missing.

    Add Permissions-Policy to restrict browser feature access

  • lowheaders

    HSTS max-age too short

    HSTS max-age is 86400s (recommended: 31536000)

    Set max-age to at least 31536000 (1 year)

  • lowheaders

    Server header exposes software

    Server: nginx

    Remove or obfuscate the Server header to reduce information leakage

  • lowtechnology

    Many third-party domains

    20 external domains — may impact performance and privacy

    Reduce third-party dependencies or self-host critical resources

  • lowrate limits

    No rate limiting detected

    No explicit rate-limit headers or 429 responses detected. AWS CloudFront WAF provides platform-level protection.

    Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks

  • lownews mentions

    No press page on site

    Found 12 external mentions but no dedicated press page

    Create a /press or /news section to aggregate and amplify media coverage

  • lowpage experience

    Popup elements detected

    Found 1 popup/overlay element(s) — likely consent banners

    Ensure popups don't cover main content excessively, especially on mobile

  • lowpage experience

    No lazy loading on images

    27 images without lazy loading

    Add loading="lazy" to below-the-fold images for faster initial page load

AI Fix Prompt

Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions

Fix all SEO issues found in the audit of expresso.pt.

Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.

```json
{
  "domain": "expresso.pt",
  "scores": {
    "overall": 72,
    "performance": 0,
    "seo": 82,
    "accessibility": 77,
    "bestPractices": 96,
    "security": 50
  },
  "findings": [
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing x-frame-options",
      "description": "X-Frame-Options is missing. The site may be vulnerable to clickjacking.",
      "recommendation": "Add X-Frame-Options: DENY or SAMEORIGIN header"
    },
    {
      "module": "ssl",
      "severity": "high",
      "title": "SSL certificate not found",
      "description": "Could not retrieve SSL certificate",
      "recommendation": "Ensure the site has a valid SSL certificate installed"
    },
    {
      "module": "meta",
      "severity": "medium",
      "title": "Missing canonical URL",
      "description": "No canonical link tag found",
      "recommendation": "Add a canonical URL to prevent duplicate content issues"
    },
    {
      "module": "sitemap",
      "severity": "high",
      "title": "Missing sitemap.xml",
      "description": "No sitemap.xml found at the root",
      "recommendation": "Create a sitemap.xml to help search engines discover all pages"
    },
    {
      "module": "technology",
      "severity": "medium",
      "title": "Mixed content detected",
      "description": "4 resources loaded over HTTP on an HTTPS page",
      "recommendation": "Update all resource URLs to use HTTPS"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "Very low text-to-HTML ratio",
      "description": "Text/HTML ratio is 1% (recommended: >5%)",
      "recommendation": "Increase meaningful text content relative to HTML markup"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "External links without noopener",
      "description": "31 external links with target=\"_blank\" lack rel=\"noopener\"",
      "recommendation": "Add rel=\"noopener noreferrer\" to all target=\"_blank\" links"
    },
    {
      "module": "accessibility",
      "severity": "high",
      "title": "2 form fields without labels",
      "description": "Form inputs without associated labels are inaccessible",
      "recommendation": "Use <label for=\"id\"> or aria-label on every form field"
    },
    {
      "module": "accessibility",
      "severity": "medium",
      "title": "No skip navigation link",
      "description": "No skip-to-content link at the top of the page",
      "recommendation": "Add a visually hidden skip link as the first focusable element"
    },
    {
      "module": "cookies",
      "severity": "high",
      "title": "Module failed",
      "description": "The operation was aborted due to timeout",
      "recommendation": "Try scanning again"
    },
    {
      "module": "crawl-budget",
      "severity": "medium",
      "title": "No sitemap.xml found",
      "description": "sitemap.xml returned HTTP 404",
      "recommendation": "Create a sitemap.xml to help search engines discover all pages"
    },
    {
      "module": "indexing-checker",
      "severity": "medium",
      "title": "Missing canonical URL",
      "description": "No canonical link tag found — search engines may index duplicate versions",
      "recommendation": "Add a self-referencing canonical URL to prevent duplicate content issues"
    }
  ]
}
```

Recommendations for your industry

  • 1Optimize Google Business profile
  • 2Add Service/LocalBusiness schema
  • 3Integrate customer reviews with Review schema
  • 4Ensure consistent NAP data across all pages
  • 5Create profiles in local business directories

SEO Checklist for Local Business

Tips for Mixed websites

  • →Define clear landing pages for each segment
  • →Use different meta strategies per page group
  • →Segment sitemap by content type
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