Dalilin da yasa 'Yan Kasar Sin ke Bukatar Google SEO (Ba Baidu SEO ba)
Dalilin da yasa 'Yan Kasar Sin ke Bukatar Google SEO (Ba Baidu SEO ba)
Kayayyakin ku sun riga sun shahara a duniya. Amma shin shafin yanar gizonku ma haka yake? Idan kuna amfani da Baidu SEO kawai, kuna rasa kashi 90% na zirga-zirgar bincike a duniya.
Baidu vs Google: Duniya Biyu Masu Banbanci
Yawancin 'yan kasuwar Sin suna saka hannun jari sosai a cikin tallan dijital — amma kusan duka akan Baidu. Hakan yana da ma'ana sosai ga kasuwar cikin gida: Baidu tana da fiye da kashi 75% na zirga-zirgar bincike a Sin.
Amma idan abokan cinikin ku suna kasashen waje, hoton ya canza sosai:
- Google tana riƙe da kashi 92% na kasuwar binciken duniya
- Masu saye a Turai, Arewacin Amurka, da Kudancin Asiya suna amfani da Google kusan kawai
- Hanyoyin Baidu SEO (fayil ɗin ICP, bukatun wurin uwar garken) ba su da amfani a Google
- Algoritmin Google tana ƙimar sigina daban-daban: saurin shafi, kwarewar wayar hannu, bayanan tsari, ingancin backlinks
A takaice: idan kuna son sayarwa ga masu saye na duniya, kuna buƙatar Google SEO, ba Baidu SEO ba.
Kuskuren Google SEO 5 Masu Yawa a Shafukan Yanar Gizon Sin
Mun duba dubban shafukan yanar gizo na 'yan kasuwar Sin ta amfani da binciken LANGR na 290. Ga wasu daga cikin mafi yawan matsalolin:
1. Rashin Hreflang Tags
Yawancin 'yan kasuwar Sin suna da sigar Sin da ingilishi na shafin yanar gizon su, amma ba su aiwatar da hreflang tags ba. Sakamakon? Google ba ta san wace sigar za ta nuna ga wace ƙasa ba, wanda ke haifar da:
- Masu sayen Jamus suna ganin shafukan Sin
- Shafukan ingilishi suna samun matsayi a cikin sakamakon binciken Sin na Google (maimakon kasuwar da ake nufi)
- Dukkan sigogin suna gasa da juna
Magani: Ƙara ingantattun hreflang tags don kowane sigar yare. Module na duba i18n na LANGR yana ganowa wannan ta atomatik.
2. Lokacin Lodi na Shafi Mai Jinkiri
Shafukan yanar gizo na Sin yawanci suna ajiye akan uwar garken cikin gida suna amfani da CDNs na gida. Hakan yana nufin:
- Masu amfani da Turai suna fuskantar lokacin lodi na shafi sama da sekondi 8
- Mizanin Core Web Vitals na Google yana da matukar ƙanƙanta
- Kwarewar wayar hannu tana da muni fiye (Google tana amfani da Mobile-First Indexing)
Magani: Yi amfani da CDN na duniya kamar Cloudflare, ko ku aika da uwar garken gefen kusa da kasuwannin ku na nufi. LANGR na aunawa daidai lokacin lodin ku daga wurare na Turai.
3. Rashin ko Manya Matan Meta
Yawancin shafukan yanar gizo na fitarwa daga Sin suna da taken da bayanai na meta da suka zama ko dai babu komai, cike da kalmomi, ko na Sin kawai (ko da yake suna nufin masu saye na Ingilishi).
Google tana buƙatar:
- Takardun taken na musamman a kowane shafi (haruffa 50-60)
- Bayanin meta da aka bayyana (haruffa 120-160)
- Abun da ya dace da yaren kasuwar da ake nufi
Magani: Ƙirƙiri takardun meta na musamman, masu bayyana don kowane yaren kasuwar da ake nufi.
4. Rashin Tsarin Bayanai (Schema Markup)
Tsarin bayanai yana taimaka wa Google fahimtar irin abun da shafin ku ke ƙunshe da shi — ko shafi ne na samfur, bayanin kamfani, ko FAQ. Idan ba haka ba, kuna rasa damar bayyana a matsayin Rich Snippets a cikin sakamakon bincike.
Muhimman nau'ikan Schema don 'yan kasuwa:
- Samfur: Sunan samfur, farashi, samuwa
- Kungiya: Bayanin kamfani, bayanan tuntuba
- FAQ: Tambayoyi da aka fi yi (mai kyau don B2B)
- BreadcrumbList: Kewayawa na breadcrumbs
Magani: Ƙara bayanan tsari na JSON-LD. Module na bayanan tsari na LANGR yana gaya muku daidai abin da ba a samu ba.
5. Kwarewar Wayar Hannu Mai Rashin Inganci
Google tana amfani da Mobile-First Indexing, wanda ke nufin tana kimanta matsayin bisa tsarin wayar hannu na shafin yanar gizonku.
Matsaloli masu yawan gaske:
- Rubutu yana da ƙanƙanta sosai don karantawa ba tare da ɗaga shi ba
- Maballin suna da ƙanƙanta ko suna kusa da juna
- Ana buƙatar jujjuyawa a kwance
- Iinterstitials suna toshe abun ciki
Magani: Tabbatar cewa shafin yanar gizonku yana amfani da shi sosai a kan na'urorin hannu. LANGR's responsive scan yana gwada shafin ku a kan wayoyi, tablets, da desktop viewports.
Dalilin Muhimmancin Google SEO ga 'Yan Kasar Sin
Abokan Hamayyarku Sun Riga Sun Yi Shi
Yawan kamfanoni na Sin suna zuba jari cikin Google SEO. Idan abokan hamayyarku suna samun kyakkyawan matsayi a Google yayin da shafin yanar gizonku ba a iya samun sa ba, kuna ba su abokan cinikin ku.
Masu Sayen B2B Sun Dogara da Google
Yawancin masu saye na B2B daga Turai da Arewacin Amurka yawanci suna fara binciken mai kaya a Google. Suna bincika kalmomi kamar:
- "China [samfur] mai kera"
- "[samfur] mai bayar da kasuwanci"
- "OEM [samfur] China"
Idan shafin yanar gizonku ba a inganta shi don waɗannan kalmomin ba, ba ku a cikin jerin sunayen masu saye ba.
Ba a Bukatar Lasisin ICP
Baidu tana buƙatar lasisin ICP, wanda ke hana yawancin kamfanoni. Google ba ta buƙatar kowanne lasisin. Duk abin da kuke buƙata shine:
- Shafin yanar gizo da ake iya samun sa a duniya
- Abun cikin yaren kasuwar da kuke nufi
- Muhimman SEO na fasaha
LANGR: Kayan Aikin Nazarin Google SEO Kyauta
LANGR yana ba da nazarin SEO kyauta gaba ɗaya — babu rajista ko katin bashi da ake buƙata:
- Manna URL ɗin ku → langr.org/audit
- Samu cikakken rahoto a cikin seconds 60 — 290 dubawa, maki 6
- Samu shawarwari don gyara bisa fifiko — aiyuka na musamman da aka tsara bisa tasiri
- Kwafi umarnin gyara AI — manna kai tsaye cikin ChatGPT ko Claude don gyaran matakin lambar
Abinda Muke Duba
Modules 29 na LANGR suna rufe:
- Technical SEO: DNS, SSL, robots.txt, sitemap, HTTP headers
- On-Page SEO: Meta tags, structured data, Open Graph
- Ingancin Abun: Rabo na rubutu, tsarin headings, alamomin hoto
- Tsaro: HTTPS, HSTS, CSP, tsarin kukis
- Ayyuka: Core Web Vitals, saurin lodin shafi
- Yare da yawa: Hreflang validation, ganewar ingancin fassara
- Wayar Hannu: Tsarin mayar da hankali, girman target touch
Nazarin Harka: Tafiyar Inganta SEO na .cn Domain
An duba shafin yanar gizo na mai fitar da lantarki na Shenzhen ta hanyar LANGR kuma an gano:
- Matsayi na farko: 38/100
- Manyan matsaloli: Rashin hreflang tags, shafi mai lodi na 7.2s (daga Turai), babu bayanai na tsari, maɓallan wayar hannu masu ƙaramin girma
- Matsayi bayan gyare-gyare: 79/100
- Ayyukan da aka dauka:
- An ƙara Cloudflare CDN → lokacin lodin ya ragu zuwa 1.8s
- An ƙara hreflang tags na Ingilishi da Jamus
- An ƙara bayanan tsari na Samfur da Kungiya
- An gyara girman targets na touch akan wayar hannu
Sakamako: Cikin wata 3, zirga-zirgar jiki daga Google ta karu da kashi 340%.
Matakan Gaba
Kada ku jira abokan hamayyarku su zama gungun farko. Duba shafin yanar gizonku kyauta yanzu:
Nazarin kyauta ne gaba ɗaya, babu rajista da ake buƙata. Zaku ga nan take yadda shafin yanar gizonku ke aiki a cikin binciken Google, tare da shawarwari na musamman don ingantawa.
Kuna son ƙarin ƙarin bayani game da farashin SEO da siffofin ci gaba? Kuyi ziyara shafin farashi.
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LANGR SEO — Kayan aikin nazarin SEO kyauta, yana goyan bayan harsuna 81, yana rufe kasuwannin duniya.