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GeneralMixto

Informe SEO: skyscanner.it

Generado el 28 de abril de 2026 · 40 hallazgos · 2.7s

79
report.overallScore
68
seo
93
security
0
performance
73
accessibility
83
Best Practices

Los sitios web institucionales dan prioridad a la accesibilidad, la seguridad y una correcta indexación para que ciudadanos y partes interesadas encuentren fácilmente la información.

Desglose de puntuación

Puntuación media General: 50

seo
68(+23 vs avg)
security
93(+35 vs avg)
performance
0(-44 vs avg)
accessibility
73(+21 vs avg)
Best Practices
83(+27 vs avg)

Proyección de puntuación

Mejora estimada según los hallazgos identificados en este informe

Puntuación actual: 79Puntuación proyectada: 85
Puntuación actual
Free (+3)
Starter (+1)
Pro (+2)

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Desglose por módulos

social checker
206 findings
structured data
301 finding
meta
348 findings
sitemap
502 findings
content
504 findings
accessibility
734 findings
headers
754 findings
brand checker
753 findings
layout scan
851 finding
uptime checker
851 finding
indexing checker
851 finding
news mentions
90
dns
951 finding
rate limits
952 findings
page experience
951 finding
log analyzer
951 finding
cookies
100
ssl
100
robots
100
technology
100
mobile
100
crawl budget
100

Todos los hallazgos (37)

Crítico (5)

  • highmeta

    Missing meta description

    No meta description tag found

    Add a meta description (120-160 characters)

  • highsitemap

    Invalid sitemap format

    Sitemap does not appear to be valid XML

    Ensure sitemap.xml is properly formatted XML

  • highsitemap

    Empty sitemap

    Sitemap contains no URLs

    Add URLs to the sitemap

  • highcontent

    No H1 tag found

    The page has no H1 heading

    Add exactly one H1 tag with the primary keyword

  • highsocial checker

    Missing og:title

    Open Graph title is not set — social shares will use generic text

    Add og:title meta tag for compelling social media previews

Medio (19)

  • mediumheaders

    Missing content-security-policy

    CSP header is missing. The site may be vulnerable to XSS attacks.

    Add a Content-Security-Policy header to restrict resource loading

  • mediummeta

    Title too short

    Title is 10 characters (recommended: 50-60)

    Write a more descriptive title (50-60 characters)

  • mediummeta

    Missing canonical URL

    No canonical link tag found

    Add a canonical URL to prevent duplicate content issues

  • mediummeta

    Missing og:title

    Open Graph title is not set

    Add og:title meta tag for social sharing

  • mediummeta

    Missing og:image

    No Open Graph image set. Social shares will lack a preview image.

    Add og:image meta tag (1200x630px recommended)

  • mediumstructured data

    No structured data found

    No JSON-LD schemas detected on the page

    Add structured data (Organization, WebSite, BreadcrumbList) for rich search results

  • mediumcontent

    Thin content

    Page has only 0 words (recommended: 300+)

    Add more meaningful content — aim for at least 300 words on key pages

  • mediumcontent

    Very low text-to-HTML ratio

    Text/HTML ratio is 0% (recommended: >5%)

    Increase meaningful text content relative to HTML markup

  • mediumcontent

    No internal links

    No internal links found on the page

    Add internal links to help search engines discover and understand your site structure

  • mediumaccessibility

    Missing main landmark

    No <main> element or role="main" found

    Wrap primary content in a <main> element for screen reader navigation

  • mediumaccessibility

    No skip navigation link

    No skip-to-content link at the top of the page

    Add a visually hidden skip link as the first focusable element

  • mediumaccessibility

    No headings found

    Page has no heading elements (H1-H6)

    Add headings to structure content for screen readers and SEO

  • mediumlayout scan

    No landmark elements

    No semantic landmarks found (nav, main, header, footer)

    Use semantic HTML5 landmarks for better accessibility and SEO

  • mediumsocial checker

    Missing og:description

    Open Graph description is not set

    Add og:description for better social sharing previews

  • mediumsocial checker

    Missing og:image

    No social sharing image set — posts will lack visual appeal

    Add og:image meta tag (1200x630px recommended)

  • mediumsocial checker

    Missing Twitter Card

    No twitter:card meta tag — Twitter/X will use default preview

    Add twitter:card meta tag (e.g., "summary_large_image")

  • mediumuptime checker

    Soft 404 detected

    Non-existent URLs return HTTP 200 instead of 404

    Return proper 404 status codes for non-existent pages to avoid indexing junk URLs

  • mediumbrand checker

    No Organization schema

    No Organization JSON-LD found

    Add Organization structured data with name, logo, and contact information

  • mediumindexing checker

    Missing canonical URL

    No canonical link tag found — search engines may index duplicate versions

    Add a self-referencing canonical URL to prevent duplicate content issues

Bajo (13)

  • lowdns

    No IPv6 (AAAA) records

    The domain has no AAAA records for IPv6 connectivity

    Add AAAA DNS records for IPv6 support

  • lowheaders

    Missing permissions-policy

    Permissions-Policy is missing.

    Add Permissions-Policy to restrict browser feature access

  • lowheaders

    Content-Type missing charset

    Content-Type header does not specify charset

    Add charset=utf-8 to Content-Type header

  • lowmeta

    Missing og:description

    Open Graph description is not set

    Add og:description meta tag for social sharing

  • lowmeta

    Missing Twitter Card

    No twitter:card meta tag

    Add twitter:card meta tag for Twitter sharing

  • lowaccessibility

    Missing navigation landmark

    No <nav> element or role="navigation" found

    Wrap navigation links in a <nav> element

  • lowrate limits

    No rate limiting detected

    No explicit rate-limit headers or 429 responses detected. AWS CloudFront WAF provides platform-level protection.

    Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks

  • lowsocial checker

    Missing og:type

    Open Graph type is not set

    Add og:type meta tag (e.g., "website", "article")

  • lowsocial checker

    No social profile links

    No links to social media profiles found on the homepage

    Add links to your social media profiles for better brand visibility and authority signals

  • lowbrand checker

    No WebSite schema

    No WebSite JSON-LD found

    Add WebSite structured data for sitelinks search box in Google

  • lowbrand checker

    Missing og:site_name

    Open Graph site name is not set

    Add og:site_name meta tag for consistent social sharing

  • lowpage experience

    No resource hints

    No preload or preconnect hints found

    Add preload for critical resources and preconnect for important third-party origins

  • lowlog analyzer

    Soft 404 response

    Non-existent pages return HTTP 200 instead of 404

    Return proper 404 status codes for non-existent pages

AI Fix Prompt

Copie este prompt en ChatGPT o Claude para obtener instrucciones paso a paso para resolver las incidencias

Fix all SEO issues found in the audit of skyscanner.it.

Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.

```json
{
  "domain": "skyscanner.it",
  "scores": {
    "overall": 79,
    "performance": 0,
    "seo": 68,
    "accessibility": 73,
    "bestPractices": 83,
    "security": 93
  },
  "findings": [
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing content-security-policy",
      "description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
      "recommendation": "Add a Content-Security-Policy header to restrict resource loading"
    },
    {
      "module": "meta",
      "severity": "medium",
      "title": "Title too short",
      "description": "Title is 10 characters (recommended: 50-60)",
      "recommendation": "Write a more descriptive title (50-60 characters)"
    },
    {
      "module": "meta",
      "severity": "high",
      "title": "Missing meta description",
      "description": "No meta description tag found",
      "recommendation": "Add a meta description (120-160 characters)"
    },
    {
      "module": "meta",
      "severity": "medium",
      "title": "Missing canonical URL",
      "description": "No canonical link tag found",
      "recommendation": "Add a canonical URL to prevent duplicate content issues"
    },
    {
      "module": "meta",
      "severity": "medium",
      "title": "Missing og:title",
      "description": "Open Graph title is not set",
      "recommendation": "Add og:title meta tag for social sharing"
    },
    {
      "module": "meta",
      "severity": "medium",
      "title": "Missing og:image",
      "description": "No Open Graph image set. Social shares will lack a preview image.",
      "recommendation": "Add og:image meta tag (1200x630px recommended)"
    },
    {
      "module": "structured-data",
      "severity": "medium",
      "title": "No structured data found",
      "description": "No JSON-LD schemas detected on the page",
      "recommendation": "Add structured data (Organization, WebSite, BreadcrumbList) for rich search results"
    },
    {
      "module": "sitemap",
      "severity": "high",
      "title": "Invalid sitemap format",
      "description": "Sitemap does not appear to be valid XML",
      "recommendation": "Ensure sitemap.xml is properly formatted XML"
    },
    {
      "module": "sitemap",
      "severity": "high",
      "title": "Empty sitemap",
      "description": "Sitemap contains no URLs",
      "recommendation": "Add URLs to the sitemap"
    },
    {
      "module": "content",
      "severity": "high",
      "title": "No H1 tag found",
      "description": "The page has no H1 heading",
      "recommendation": "Add exactly one H1 tag with the primary keyword"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "Thin content",
      "description": "Page has only 0 words (recommended: 300+)",
      "recommendation": "Add more meaningful content — aim for at least 300 words on key pages"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "Very low text-to-HTML ratio",
      "description": "Text/HTML ratio is 0% (recommended: >5%)",
      "recommendation": "Increase meaningful text content relative to HTML markup"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "No internal links",
      "description": "No internal links found on the page",
      "recommendation": "Add internal links to help search engines discover and understand your site structure"
    },
    {
      "module": "accessibility",
      "severity": "medium",
      "title": "Missing main landmark",
      "description": "No <main> element or role=\"main\" found",
      "recommendation": "Wrap primary content in a <main> element for screen reader navigation"
    },
    {
      "module": "accessibility",
      "severity": "medium",
      "title": "No skip navigation link",
      "description": "No skip-to-content link at the top of the page",
      "recommendation": "Add a visually hidden skip link as the first focusable element"
    },
    {
      "module": "accessibility",
      "severity": "medium",
      "title": "No headings found",
      "description": "Page has no heading elements (H1-H6)",
      "recommendation": "Add headings to structure content for screen readers and SEO"
    },
    {
      "module": "layout-scan",
      "severity": "medium",
      "title": "No landmark elements",
      "description": "No semantic landmarks found (nav, main, header, footer)",
      "recommendation": "Use semantic HTML5 landmarks for better accessibility and SEO"
    },
    {
      "module": "social-checker",
      "severity": "high",
      "title": "Missing og:title",
      "description": "Open Graph title is not set — social shares will use generic text",
      "recommendation": "Add og:title meta tag for compelling social media previews"
    },
    {
      "module": "social-checker",
      "severity": "medium",
      "title": "Missing og:description",
      "description": "Open Graph description is not set",
      "recommendation": "Add og:description for better social sharing previews"
    },
    {
      "module": "social-checker",
      "severity": "medium",
      "title": "Missing og:image",
      "description": "No social sharing image set — posts will lack visual appeal",
      "recommendation": "Add og:image meta tag (1200x630px recommended)"
    },
    {
      "module": "social-checker",
      "severity": "medium",
      "title": "Missing Twitter Card",
      "description": "No twitter:card meta tag — Twitter/X will use default preview",
      "recommendation": "Add twitter:card meta tag (e.g., \"summary_large_image\")"
    },
    {
      "module": "uptime-checker",
      "severity": "medium",
      "title": "Soft 404 detected",
      "description": "Non-existent URLs return HTTP 200 instead of 404",
      "recommendation": "Return proper 404 status codes for non-existent pages to avoid indexing junk URLs"
    },
    {
      "module": "brand-checker",
      "severity": "medium",
      "title": "No Organization schema",
      "description": "No Organization JSON-LD found",
      "recommendation": "Add Organization structured data with name, logo, and contact information"
    },
    {
      "module": "indexing-checker",
      "severity": "medium",
      "title": "Missing canonical URL",
      "description": "No canonical link tag found — search engines may index duplicate versions",
      "recommendation": "Add a self-referencing canonical URL to prevent duplicate content issues"
    }
  ]
}
```

Recomendaciones para su sector

  • 1Cumplir con las directrices de accesibilidad WCAG 2.1 AA
  • 2Configurar cabeceras de seguridad HSTS y CSP
  • 3Asegurar que el sitemap incluya todas las páginas importantes
  • 4Optimizar la velocidad de carga a menos de 2 segundos
  • 5Garantizar un diseño responsivo en todas las páginas

Lista de control SEO para General

Consejos para sitios web de Mixto

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