Local BusinessMixed
SEO Report: smerra.fr
May 20, 2026 · 33 findings
93
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Average Local Business score: 54
seo
93(+45 vs avg)
security
89(+27 vs avg)
performance
0(-50 vs avg)
accessibility
100(+44 vs avg)
Best Practices
95(+35 vs avg)
Key Findings
- CriticalSSL certificate not found
Ensure the site has a valid SSL certificate installed
- CriticalMissing AggregateRating in schema
Add aggregateRating with ratingValue, ratingCount, and bestRating to your structured data for star ratings in search results
- MediumNo review platform links found
Add links to your review profiles to build trust signals and improve local SEO
- MediumLocalBusiness missing "address"
Add "address" to your LocalBusiness schema for better local search visibility
- MediumLocalBusiness missing "telephone"
Add "telephone" to your LocalBusiness schema for better local search visibility
Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Local Business
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type
Local SEO Context
France requires French content for local searches and has strict RGPD rules.