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Local BusinessMixed

SEO Report: groupon.com

April 28, 2026 · 36 findings

71
report.overallScore

Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.

Score Breakdown

Average Local Business score: 54

seo
88(+40 vs avg)
security
53(-9 vs avg)
performance
0(-50 vs avg)
accessibility
59(+3 vs avg)
Best Practices
94(+34 vs avg)

Key Findings

  • CriticalSSL certificate not found

    Ensure the site has a valid SSL certificate installed

  • CriticalModule failed

    Try scanning again

  • Critical3 form fields without labels

    Use <label for="id"> or aria-label on every form field

  • Critical1 buttons without accessible name

    Add visible text or aria-label to all buttons

  • CriticalNo H1 tag found

    Add exactly one H1 tag with the primary keyword

Recommendations for your industry

  • 1Optimize Google Business profile
  • 2Add Service/LocalBusiness schema
  • 3Integrate customer reviews with Review schema
  • 4Ensure consistent NAP data across all pages
  • 5Create profiles in local business directories

SEO Checklist for Local Business

Tips for Mixed websites

  • →Define clear landing pages for each segment
  • →Use different meta strategies per page group
  • →Segment sitemap by content type
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